Luxury hotels have trouble delivering consistent experience globally: report
Sep 27, 2015, 9:41 am
#16
Join Date: Nov 2009
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Don't agree. The percentage of fake reviews is so high that the site is rendered useless. It is as bad or worse than Yelp in this regard. Let's not even discuss the type of individual that posts reviews on a site such as TA after a stay at a 5* property. Moreover, the data shouldn't (can't) be analyzed in the manner that this study attempted. Without getting too technical: correlation does not mean causation.
This thing is so bad it should be career ending for Piers and his minions.
This thing is so bad it should be career ending for Piers and his minions.
Sep 27, 2015, 2:04 pm
#17
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Location: France
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Sep 27, 2015, 2:24 pm
#18
Join Date: May 2012
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In the same way I do not unabashedly cheerlead all things Aman, I also will not wholesale discount TA. There are some really, incredibly helpful reviews there ... just a low signal/noise ratio, which entails sifting a bit to find the valuable reports.
Yes, but "more data" ≠ "better data" if it one's data-set is fundamentally flawed (or, at the very least, skewed).
Sep 27, 2015, 2:38 pm
#19
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Location: Manchester, UK
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Don't agree. The percentage of fake reviews is so high that the site is rendered useless. It is as bad or worse than Yelp in this regard. Let's not even discuss the type of individual that posts reviews on a site such as TA after a stay at a 5* property. Moreover, the data shouldn't (can't) be analyzed in the manner that this study attempted. Without getting too technical: correlation does not mean causation.
This thing is so bad it should be career ending for Piers and his minions.
This thing is so bad it should be career ending for Piers and his minions.
Sep 27, 2015, 3:02 pm
#20
Join Date: Apr 2011
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Sep 27, 2015, 3:03 pm
#21
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Many a "luxury" hotel group do indeed have trouble delivering a consistent experience globally.
I do find Tripadvisor useful, at least in some ways -- despite its issues, and sometimes because of its issues.
I do find Tripadvisor useful, at least in some ways -- despite its issues, and sometimes because of its issues.
Sep 27, 2015, 4:03 pm
#22
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Location: Palo Alto, California,USA
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It does seem to me that, even if one assumes that TripAdvisor reviews are all correct, the methodology is flawed in that it would discriminate heavily against (or be least accurate about) chains that are mostly located in remote areas; e.g., Aman would only be judged on a small percentage of their total hotels.
Sep 27, 2015, 6:33 pm
#23
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Sep 28, 2015, 10:10 am
#24
Join Date: Aug 2007
Location: Here there and everywhere
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This report is based on the concept of mass market luxury - the sort of guests who have 'once-in-a-lifetime experiences, then go on to write about it on TripAdvisor.
It is completely off target for the world's frequent luxury-hotel guests; many of whom would rarely stay in a Ritz-Carlton over a Four Seasons.
'Lies, damned lies and statistics'?
It is completely off target for the world's frequent luxury-hotel guests; many of whom would rarely stay in a Ritz-Carlton over a Four Seasons.
'Lies, damned lies and statistics'?
Sep 28, 2015, 12:38 pm
#25
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they designed this to promote >
- social media enterprises like TA
- their own social media enterprise
- certain hotel companies (why?)
so their attacks are a part of that
maybe part is 'rewarding' companies with social media focus?
this is not journalism, this is a business trying to make money
but even if it were journalism, journalism ethics are long dead
- social media enterprises like TA
- their own social media enterprise
- certain hotel companies (why?)
so their attacks are a part of that
maybe part is 'rewarding' companies with social media focus?
this is not journalism, this is a business trying to make money
but even if it were journalism, journalism ethics are long dead
Sep 28, 2015, 2:02 pm
#26
Join Date: Jun 2006
Location: BOS
Programs: Hyatt Diamond, Mosaic
Posts: 1,050
Don't agree. The percentage of fake reviews is so high that the site is rendered useless. It is as bad or worse than Yelp in this regard. Let's not even discuss the type of individual that posts reviews on a site such as TA after a stay at a 5* property. Moreover, the data shouldn't (can't) be analyzed in the manner that this study attempted. Without getting too technical: correlation does not mean causation.
This thing is so bad it should be career ending for Piers and his minions.
This thing is so bad it should be career ending for Piers and his minions.
Their ranking is good for weeding out the worst of the worst. Eg: Bottom 20% is probably under par.
Sep 28, 2015, 2:06 pm
#27
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This report is based on the concept of mass market luxury - the sort of guests who have 'once-in-a-lifetime experiences, then go on to write about it on TripAdvisor.
It is completely off target for the world's frequent luxury-hotel guests; many of whom would rarely stay in a Ritz-Carlton over a Four Seasons.
'Lies, damned lies and statistics'?
It is completely off target for the world's frequent luxury-hotel guests; many of whom would rarely stay in a Ritz-Carlton over a Four Seasons.
'Lies, damned lies and statistics'?
Itßs like: "Hey, they had even someone who carried our bags!"
Sep 28, 2015, 2:32 pm
#28
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2. Why do you think that "once-in-a-lifetime experiences" guests (are they not part of the market) not relevant for sharing their perception of the quality of the service delivered?
3. How do you explain that obviously hotels chain do better than other ones?
Sep 28, 2015, 2:46 pm
#29
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they designed this to promote >
- social media enterprises like TA
- their own social media enterprise
- certain hotel companies (why?)
so their attacks are a part of that
maybe part is 'rewarding' companies with social media focus?
this is not journalism, this is a business trying to make money
but even if it were journalism, journalism ethics are long dead
- social media enterprises like TA
- their own social media enterprise
- certain hotel companies (why?)
so their attacks are a part of that
maybe part is 'rewarding' companies with social media focus?
this is not journalism, this is a business trying to make money
but even if it were journalism, journalism ethics are long dead
Such study (as being myself part of a strategy consulting group) is clearly a job to show what results you can get with big data analytics (and I presume sell consulting job after).
It is based on TA reviews just because it is, by number, the easiest way to make such analytics (may I recall that, for a luxury brand, my consulting group has made a comparison between internal data and TA reviews: it shows no discrepancy). Still, what you have not with TA reviews is how your most loyal customers like or not your brand (the reason why you need both internal and external material).
Sep 28, 2015, 2:47 pm
#30
FlyerTalk Evangelist
Join Date: Jun 2006
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nicolas75, youre kidding right? social media management. and did you forget about room counts and occupancy rates? thats not even getting into them picking and choosing what to include and how to include it.
they chose not to take average for each hotel and then average them to get average for brand.
all of their choices, regardless of their explanations, can be open to questioning motives.
they chose not to take average for each hotel and then average them to get average for brand.
all of their choices, regardless of their explanations, can be open to questioning motives.