Originally Posted by
Kagehitokiri
they designed this to promote >
- social media enterprises like TA
- their own social media enterprise
- certain hotel companies (why?)
so their attacks are a part of that
maybe part is 'rewarding' companies with social media focus?
this is not journalism, this is a business trying to make money
but even if it were journalism, journalism ethics are long dead
Not quite sure to understand on what is based your assertion.
Such study (as being myself part of a strategy consulting group) is clearly a job to show what results you can get with big data analytics (and I presume sell consulting job after).
It is based on TA reviews just because it is, by number, the easiest way to make such analytics (may I recall that, for a luxury brand, my consulting group has made a comparison between internal data and TA reviews: it shows no discrepancy). Still, what you have not with TA reviews is how your most loyal customers like or not your brand (the reason why you need both internal and external material).