Luxury Hotel Marketing loses sight of reality?
Jul 25, 2018, 10:51 pm
#136
Join Date: Jan 2018
Posts: 107
Two different things, I think, Kagehitokiri: if 4S are asking these questions on their own social media accounts, it's to start a conversation with their followers and get some engagement. Nothing wrong with that - the whole point of social media is to be social, after all. I'd see that as something different and separate from working with influencers and bloggers and the like, although of course, those who care deeply about their social media are likely also going to work with influencers.
Last edited by passionforhotels; Jul 25, 2018 at 10:59 pm Reason: more thoughts
Jul 25, 2018, 11:00 pm
#137
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
previous discussion re FS working with people, also vibe discussion
dont recall reports of FS soliciting tripadvisor reviews, but others do
dont recall reports of FS soliciting tripadvisor reviews, but others do
Last edited by Kagehitokiri; Jul 25, 2018 at 11:08 pm
Jul 26, 2018, 2:34 am
#138
Join Date: Sep 2006
Location: France
Posts: 971
But I have no interest at all in pictures of desserts or meals or (even handsome & muscular) people selfies.
To me luxury means discretion, sometimes seclusion, and I don't like that a private place splashes so many pictures around. May be I'm already old fashioned but I find it kind of vulgar to see luxury hotels encouraging people to show off.
Jul 26, 2018, 2:44 am
#139
Join Date: Sep 2009
Location: Europe
Posts: 2,602
theatlantic.com/technology/archive/2018/06/instagram-influencers-are-driving-luxury-hotels-crazy/562679/
curious what FS chooses for "fit" if it does. have any others gone similarly instagram heavy?
for example in emails from FS >
an example of a dramatic change after ramping up viral instagram marketing >
https://www.flyertalk.com/forum/luxu...l#post28726405
will be interesting to see what happens, not sure what properties might do (vs ease of banning drones)
for the many instagram etc users here, where do you draw the line in how you see marketing?
curious what FS chooses for "fit" if it does. have any others gone similarly instagram heavy?
for example in emails from FS >
an example of a dramatic change after ramping up viral instagram marketing >
https://www.flyertalk.com/forum/luxu...l#post28726405
will be interesting to see what happens, not sure what properties might do (vs ease of banning drones)
for the many instagram etc users here, where do you draw the line in how you see marketing?
Jul 26, 2018, 8:19 am
#140
Join Date: May 2016
Posts: 393
i admit, I laughed in a bit of horror when I saw the most instagramable thing in the FS newsletter
Jul 26, 2018, 11:22 am
#141
FlyerTalk Evangelist
Join Date: Mar 2013
Location: Parts Unknown
Posts: 10,054
Some hotels also try to do giveaways (rooms, F&B, dessert, etc) for more Instagram hashtags. No hotel wants to be in the hundreds or low thousands anymore.
It's very arbitrary and probably not a very fair or open selection process. The only time my partner won was when my buddy GM probably picked her on purpose.
It's very arbitrary and probably not a very fair or open selection process. The only time my partner won was when my buddy GM probably picked her on purpose.
Jul 26, 2018, 2:25 pm
#142
formerly declinespecificinformatiom
Join Date: Jul 2011
Location: USA
Posts: 1,140
Another thing is that lots of hotels are scamming via TripAdvisor, either by somehow manipulating the website to remove reviews (I guess they claim they are a TOS violation or even doctor evidence) or by paying guests to write reviews. Awasi, from what I know, is probably the biggest scammer in this respect but I have heard of other resorts.
When places don't have any negative reviews or all the reviews look phony, you're dealing with a shady company. Beware!
When places don't have any negative reviews or all the reviews look phony, you're dealing with a shady company. Beware!
Jul 26, 2018, 4:38 pm
#143
Join Date: Apr 2011
Location: YYC
Programs: AC 50k 1MM, Marriott LT Titanium Elite
Posts: 3,402
Another thing is that lots of hotels are scamming via TripAdvisor, either by somehow manipulating the website to remove reviews (I guess they claim they are a TOS violation or even doctor evidence) or by paying guests to write reviews. Awasi, from what I know, is probably the biggest scammer in this respect but I have heard of other resorts.
When places don't have any negative reviews or all the reviews look phony, you're dealing with a shady company. Beware!
When places don't have any negative reviews or all the reviews look phony, you're dealing with a shady company. Beware!
Last edited by RichardInSF; Jul 26, 2018 at 10:43 pm Reason: Deleted personal attack
Jul 26, 2018, 7:26 pm
#144
formerly declinespecificinformatiom
Join Date: Jul 2011
Location: USA
Posts: 1,140
Your visit to the hotel has nothing to do with scammy marketing via TripAdvisor. It’s sinply a fact; you can choose to interpret facts however you’d like.
Last edited by RichardInSF; Jul 26, 2018 at 10:44 pm Reason: Removed reference to deleted text in above post
Jul 29, 2018, 11:35 am
#145
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
awasi iguazu (soft?) opened publishing including private transport (as usual) but did not always include private transport at that time
terrible for FS to solicit tripadvisor reviews, but not surprising
tripadvisor will remove reviews as hotels are their clients
some independent properties have told industry people to not post social media
terrible for FS to solicit tripadvisor reviews, but not surprising
tripadvisor will remove reviews as hotels are their clients
some independent properties have told industry people to not post social media
Last edited by Kagehitokiri; Jul 29, 2018 at 12:43 pm
Sep 26, 2018, 2:17 am
#146
Join Date: May 2014
Posts: 102
Is anyone else being bombarded with images from the Shangri-La Hotels "You deserve..." ad campaign? Talk about being too real and literal with aspirational marketing.
I thought the illusion was for their guests to pretend a luxury stay is normal, daily life. By highlighting it as a treat or reward, reality comes crashing down. I just find it diminishes the magic.
I thought the illusion was for their guests to pretend a luxury stay is normal, daily life. By highlighting it as a treat or reward, reality comes crashing down. I just find it diminishes the magic.
Sep 26, 2018, 7:18 am
#147
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
definitely fits right in with everything else these days. makes me feel better about avoiding social media
'luxury hotel' marketing indeed. (though has marketing ever been reality..) i have come to understand why some make frequent trips to laucala, north, necker, safaris, as well as aman. because they are nothing/less like 'hotels' no matter how luxurious the hotel is.
has anyone had a luxury property / hotel provide service where staff thought 'outside the box' to deliver/resolve something?
good service rarely instagrams well. i thought this was well said >
when hotels automatically ask every guest for tripadvisor review, it can end poorly. FS nevis allowed bookings and did not warn guests when (all?) common areas were closed for construction, leading to at least one interesting review. sounds like there were more that were removed. presume good recovery (not proactive) but neither stay (without recovery) nor review collection shouldve happened.
recently saw 'legal style' form re social media policy for a less 'hotel-like' luxury property
'luxury hotel' marketing indeed. (though has marketing ever been reality..) i have come to understand why some make frequent trips to laucala, north, necker, safaris, as well as aman. because they are nothing/less like 'hotels' no matter how luxurious the hotel is.
has anyone had a luxury property / hotel provide service where staff thought 'outside the box' to deliver/resolve something?
good service rarely instagrams well. i thought this was well said >
recently saw 'legal style' form re social media policy for a less 'hotel-like' luxury property
Last edited by Kagehitokiri; Nov 2, 2018 at 12:27 pm
Nov 2, 2018, 12:27 pm
#148
FlyerTalk Evangelist
Join Date: Jun 2006
Location: IAD/DCA
Posts: 31,797
prnewswire.com/news-releases/2019-is-the-year-of-ultra-personalized-travel-according-to-the-virtuoso-luxe-report-300740334.html
Oct. 30, 2018
VirtuosoŽ Luxe Report
1. Motivation: Social media's influence is unmistakable, as it drives travelers' desire to find the most captivating backdrops and the best time of day for snapping images. Clients are requesting on-site photography sessions to create Instagram-worthy content, including replicating shots they admired online. Virtuoso advisors are arranging themed photoshoots characteristic of destinations, such as wearing traditional geisha attire in Kyoto or ball gowns in Venice.
VirtuosoŽ Luxe Report
1. Motivation: Social media's influence is unmistakable, as it drives travelers' desire to find the most captivating backdrops and the best time of day for snapping images. Clients are requesting on-site photography sessions to create Instagram-worthy content, including replicating shots they admired online. Virtuoso advisors are arranging themed photoshoots characteristic of destinations, such as wearing traditional geisha attire in Kyoto or ball gowns in Venice.
Nov 2, 2018, 3:27 pm
#149
Join Date: Sep 2009
Location: Europe
Posts: 2,602
On a different note:
Four Seasons has launched a new program called "Envoy". http://fourseasons.com/envoy
Nov 2, 2018, 11:10 pm
#150
FlyerTalk Evangelist
Join Date: Mar 2013
Location: Parts Unknown
Posts: 10,054
How awful.
On a different note:
Four Seasons has launched a new program called "Envoy". http://fourseasons.com/envoy
On a different note:
Four Seasons has launched a new program called "Envoy". http://fourseasons.com/envoy