Another marketing coup for JetBlue
#1
Moderator: Southwest Airlines, Capital One
Original Poster
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,635
Another marketing coup for JetBlue
Most other airlines have raised their fares at the instant an airline ticket tax expired. How very legacy of them, including, stunningly to me, Southwest Airlines.
I just posted this on View from the Wing:
I just posted this on View from the Wing:
The airlines who have seen a golden opportunity for great free advertising by the mass media at low cost appear to be: Alaska, Delta, United, JetBlue, Frontier, and Virgin America.
Congratulations to all of them for not raising prices to cover the lapsed tax. Their competitors are too clever by half. I knew JetBlue would get this right: their marketing people are the very best.
Congratulations to all of them for not raising prices to cover the lapsed tax. Their competitors are too clever by half. I knew JetBlue would get this right: their marketing people are the very best.
#2
Join Date: Jan 2010
Posts: 343
http://www.gadling.com/2011/07/23/fa...lines-cash-in/ reported the opposite today:
"US Airways, American and JetBlue seem to be the leaders in ripping off their consumers."
And http://www.starnewsonline.com/articl...APA/1107230685 said:
"American, United, Continental, Delta, US Airways, Southwest, AirTran and JetBlue all raised fares, although details sometimes differed. Most of the increases were around 7.5 percent."
"US Airways, American and JetBlue seem to be the leaders in ripping off their consumers."
And http://www.starnewsonline.com/articl...APA/1107230685 said:
"American, United, Continental, Delta, US Airways, Southwest, AirTran and JetBlue all raised fares, although details sometimes differed. Most of the increases were around 7.5 percent."
#3
Moderator: Southwest Airlines, Capital One
Original Poster
Join Date: Sep 1999
Location: California
Programs: WN Companion Pass, A-list preferred, Hyatt Globalist; United Club Lietime (sic) Member
Posts: 21,635
Also see http://travel.usatoday.com/flights/s...xes/49627984/1
Intra-California, it appears that JetBlue flights are now a few dollars cheaper than before. Southwest imposed a $4 increase in the stated fare (inclusive of the now-expired 7.5% tax). JetBlue did not follow that part of the increase as far as I can tell.
Intra-California, it appears that JetBlue flights are now a few dollars cheaper than before. Southwest imposed a $4 increase in the stated fare (inclusive of the now-expired 7.5% tax). JetBlue did not follow that part of the increase as far as I can tell.