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Another marketing coup for JetBlue

Another marketing coup for JetBlue

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Old Jul 23, 11, 3:45 am
  #1  
nsx
Moderator: Southwest Airlines
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Join Date: Sep 1999
Location: California
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Cool Another marketing coup for JetBlue

Most other airlines have raised their fares at the instant an airline ticket tax expired. How very legacy of them, including, stunningly to me, Southwest Airlines.

I just posted this on View from the Wing:
The airlines who have seen a golden opportunity for great free advertising by the mass media at low cost appear to be: Alaska, Delta, United, JetBlue, Frontier, and Virgin America.

Congratulations to all of them for not raising prices to cover the lapsed tax. Their competitors are too clever by half. I knew JetBlue would get this right: their marketing people are the very best.
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Old Jul 24, 11, 12:25 am
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Join Date: Jan 2010
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http://www.gadling.com/2011/07/23/fa...lines-cash-in/ reported the opposite today:

"US Airways, American and JetBlue seem to be the leaders in ripping off their consumers."

And http://www.starnewsonline.com/articl...APA/1107230685 said:

"American, United, Continental, Delta, US Airways, Southwest, AirTran and JetBlue all raised fares, although details sometimes differed. Most of the increases were around 7.5 percent."
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Old Jul 24, 11, 11:13 am
  #3  
nsx
Moderator: Southwest Airlines
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Also see http://travel.usatoday.com/flights/s...xes/49627984/1

Intra-California, it appears that JetBlue flights are now a few dollars cheaper than before. Southwest imposed a $4 increase in the stated fare (inclusive of the now-expired 7.5% tax). JetBlue did not follow that part of the increase as far as I can tell.
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