Hyatt To Launch New Chinese Brand with BTG Homeinns
Feb 25, 2019, 10:23 pm
#1
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Hyatt To Launch New Chinese Brand with BTG Homeinns
Under the joint venture, Hyatt and BTG Homeinns will create and launch a new hospitality brand positioned to compete in the currently underserved upper-midscale segment. In a bid to better serve the unique needs of Chinese consumers, the new and entirely homegrown hotel brand will be built specifically to meet Chinese travelers’ preferences and growing expectations for a seamless, comfortable and convenient travel experience.
Feb 26, 2019, 1:18 am
#2
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Feb 26, 2019, 7:10 am
#5
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$25? You must be dreaming. Upper midscale hotels are the likes of Fairfield Inn and Holiday Inn Express, and these hotels are priced around $45 to $100 in China. Presumably, Hyatt's product will be priced at the higher end of that segment.
Feb 26, 2019, 8:01 am
#6
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Homeinns in parts of China, even outer areas of big cities such as Shanghai, can go for 150-200rmb per night. Not saying all will go for that price. So the dream is real if tier credits are allowed.
Feb 26, 2019, 8:05 am
#7
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The emphasis on Chinese customers makes me wonder about brand standards. Will staff speak English? Will western breakfast items be available? In fact, can foreigners stay there in that the hotel will register visas for guests?
BTW, I have stayed in "local" four star hotels in mainland China (where they did speak some English and of course they did register my visa) in somewhat smaller Chinese cities (with populations of only three or four million) and a few things would have been difficult to do with the hotel without my local Chinese host doing the translating. Let me say that there were some amusing or worse aspects.......and now I stay in foreign chain hotels only.
BTW, I have stayed in "local" four star hotels in mainland China (where they did speak some English and of course they did register my visa) in somewhat smaller Chinese cities (with populations of only three or four million) and a few things would have been difficult to do with the hotel without my local Chinese host doing the translating. Let me say that there were some amusing or worse aspects.......and now I stay in foreign chain hotels only.
Feb 26, 2019, 8:10 am
#8
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Feb 26, 2019, 8:29 am
#9
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Branded economy hotels are actually pretty popular. I speak from experience because I stay at them often (e.g. Green Tree, Super 8, 7 Days Inn, Motel 168). Assuming you don't want to stay in the boondocks, prices are around Y300 per night in first tier cities, and Y200 in lower tier cities. Even though we are cheap, I find that going south of Y200 is often bad (i.e. no matter how crappy the city, the economics don't work at that level). In any event, this is a pretty cool development.