Jeff Zidell replacement announced - Mark Vondrasek To Deepen Loyalty Engagement And A
Sep 27, 2017, 1:35 pm
#31
FlyerTalk Evangelist & Ambassador: China
Join Date: Aug 2005
Location: DEN
Programs: DL DM/MM, UA 1K, AA Exp, HH Dia, WOH Glob, IHG Plat, Marriott Gold, NA EE, Hertz PC
Posts: 17,423
New blood should bring in new ideas. Canning this stupid WOH program might bring me back.
Sep 27, 2017, 2:43 pm
#32
Moderator: Mileage Run, InterContinental Hotels
Join Date: May 2004
Posts: 5,932
Why don't we celebrate this new hire with a promotion? I can get over the dumb names, but I really struggle staying loyal to a program where my points earnings are less than a quarter of what they used to be.
Sep 27, 2017, 3:24 pm
#33
FlyerTalk Evangelist
Join Date: Oct 2001
Location: check swarm
Programs: DL DM & 2MM, SPG/Bonvoid LT Titanium, Hyatt Globalist, $tarbucks Titanium
Posts: 14,406
Marriott's loss is Hyatt's gain!
My guess is Mark will really help bring Hyatt into the 21st century in terms of website, technology, efficent systems, etc. that helps both customers and the company iteself. Those are areas Hyatt really has been lagging.
Perhaps he will bring some of the great (former) SPG people with him to run the troubled Hyatt loyalty program itself?
My guess is Mark will really help bring Hyatt into the 21st century in terms of website, technology, efficent systems, etc. that helps both customers and the company iteself. Those are areas Hyatt really has been lagging.
Perhaps he will bring some of the great (former) SPG people with him to run the troubled Hyatt loyalty program itself?
Sep 28, 2017, 8:38 am
#34
Join Date: Jun 2006
Location: BOS
Programs: Hyatt Diamond, Mosaic
Posts: 1,050
The biggest change I would like to see is to instill a culture in Hyatt where the guest is treated as a guest. Not an unwelcome encroachment on the employee.
Loyalty program reps could go to bat for the guest, kind of like TAs, say in instances where the property is wrong, refuses to follow program rules, is difficult to reach, etc. (See the SPG forum for examples, particularly going back further in time.)
Get rid of these - It makes the loyalty program look like it's going against the guest - Counter-intuitive way of inducing loyalty?
Sounds legit to me based on what I was told several visits back about management's desire to differentiate their property by offering breakfast to Diamonds in the restaurant.
There have been other reports of corporate cracking down on properties that exceed the published benefits.
If untrue, Hyatt should say so when their reps see it. We know this forum and other social media is monitored and the messages read. Staying silent = admission.
I still remember, back in the day, SPG reps going to bat for me when properties decide to violate the program terms. Things like that cultivate a deep sense of loyalty to the chain and makes it easy to write off errant properties as outliers. Not the other way around. Now that Marriott is about to ruin SPG, it's a good opportunity for Hyatt to be the next SPG.
Loyalty program reps could go to bat for the guest, kind of like TAs, say in instances where the property is wrong, refuses to follow program rules, is difficult to reach, etc. (See the SPG forum for examples, particularly going back further in time.)
Get rid of these - It makes the loyalty program look like it's going against the guest - Counter-intuitive way of inducing loyalty?
There have been other reports of corporate cracking down on properties that exceed the published benefits.
I still remember, back in the day, SPG reps going to bat for me when properties decide to violate the program terms. Things like that cultivate a deep sense of loyalty to the chain and makes it easy to write off errant properties as outliers. Not the other way around. Now that Marriott is about to ruin SPG, it's a good opportunity for Hyatt to be the next SPG.
Sep 28, 2017, 5:10 pm
#35
Join Date: Nov 2011
Location: California
Programs: Hyatt Global, Marriot Lifetime Titanium
Posts: 2,282
Even though I was treated as a guest, it was so disingenuous I would have rather they just treated me like crap and been honest about it. Never been back.
Feb 26, 2018, 10:48 pm
#36
formerly a193991
Original Poster
Join Date: Dec 2014
Location: Zulu Romeo Hotel
Programs: Hyatt LT Globalist; LX SEN (*A Gold), AA LTG, SBB-CFF-FFS First Class GA
Posts: 4,602
Mark Vondrasek promoted to Chief Commercial Officer. I guess some of the WOH improvements can be credited to him.
Hyatt Newsroom - News Releases
Marks track record as a transformational leader, his past experience and recent success in accelerating the World of Hyatt loyalty program make him uniquely qualified for this role, said Hoplamazian. His ability to identify and advance innovative ideas that deepen relationships with customers is vital to our experience-based growth strategy.
Vondrasek will continue to oversee the World of Hyatt loyalty platform as well as new growth platforms, including Miraval and exhale, along with global sales, revenue management, distribution strategy, corporate marketing, brands, communications, digital, consumer insights and global contact centers. Information technology will report into Alex Zoghlin, global head of data strategy, innovation and technology.
Hyatt further announced Jim Chu has been selected as global head of development and owner relations to maintain and enhance the momentum in new hotel development around the world, continuing to report to Chuck Floyd, global president of operations. Building on the previously announced streamlined structure for full service and select service operations, managed and franchised operations and development will reside within each region.
Additionally, James Francque has been appointed head of transactions, focusing on new investment opportunities for the company, and reporting to Mark Hoplamazian.
I am extremely grateful to have a team of versatile leaders equipped to lead across a variety of areas within our business, said Hoplamazian. This new organizational structure will help accelerate our growth and position us to practice the agility and adaptability that is essential to our future.
Hyatt Newsroom - News Releases
Added Organizational Changes Advance Streamlined Operations and Development Structure
CHICAGO (February 26, 2018) Hyatt Hotels Corporation (NYSE: H) today announced the appointment of Mark Vondrasek as the companys chief commercial officer. In this role, Vondrasek will be responsible for the previously announced commercial services organization driving guest and customer engagement functions while working across the organization to enhance the frequency and level of engagement with guests. Vondrasek will assume his new role effective March 1, 2018, continuing to report to Mark Hoplamazian, president and chief executive officer.Marks track record as a transformational leader, his past experience and recent success in accelerating the World of Hyatt loyalty program make him uniquely qualified for this role, said Hoplamazian. His ability to identify and advance innovative ideas that deepen relationships with customers is vital to our experience-based growth strategy.
Vondrasek will continue to oversee the World of Hyatt loyalty platform as well as new growth platforms, including Miraval and exhale, along with global sales, revenue management, distribution strategy, corporate marketing, brands, communications, digital, consumer insights and global contact centers. Information technology will report into Alex Zoghlin, global head of data strategy, innovation and technology.
Hyatt further announced Jim Chu has been selected as global head of development and owner relations to maintain and enhance the momentum in new hotel development around the world, continuing to report to Chuck Floyd, global president of operations. Building on the previously announced streamlined structure for full service and select service operations, managed and franchised operations and development will reside within each region.
Additionally, James Francque has been appointed head of transactions, focusing on new investment opportunities for the company, and reporting to Mark Hoplamazian.
I am extremely grateful to have a team of versatile leaders equipped to lead across a variety of areas within our business, said Hoplamazian. This new organizational structure will help accelerate our growth and position us to practice the agility and adaptability that is essential to our future.
Feb 27, 2018, 5:04 pm
#37
Join Date: Feb 2007
Location: U.S. (sometimes)
Programs: UA 1k 1MM, AA Exec Plat, Hyatt Diamond, SPG Plat, Marriott Plat, Hilton Gold, IHG Plat, Accor ?????
Posts: 1,398
Item #1 on my wish list:
Create a real BRG program (like SPG/Marriott's) to replace the current dishonest/shameful one
Create a real BRG program (like SPG/Marriott's) to replace the current dishonest/shameful one
