The Unbound Collection (New Brand / Flag)
Mar 2, 2016, 6:57 am
#1
Original Poster
Join Date: May 2007
Location: Des Moines, Iowa
Programs: Hyatt, Fairmont, SPG, AA, WN
Posts: 102
The Unbound Collection (New Brand / Flag)
The Unbound Collection by Hyatt launches with properties around the world, including The Driskill Hotel in Austin, Texas; the Hôtel du Louvre in Paris, France; the Carmelo Resort & Spa in Carmelo, Uruguay; and the Coco Palms Resort in Kauai, Hawaii, which is expected to undergo a revitalization and re-open in spring 2018. Future hotels in The Unbound Collection by Hyatt will be equally story-worthy, whether it be through a fascinating past, an exclusive location, famous architecture and design, or an award-winning dining experience
http://www.businesswire.com/news/hom...0302005834/en/
http://www.businesswire.com/news/hom...0302005834/en/
Mar 2, 2016, 7:14 am
#3
Join Date: Jul 2010
Location: Between AMS and BRU
Posts: 8,852
How many fantasy brands can you come up with.... Great thinking Hyatt, or not 
I had to check my calendar first to see if I was mistaken, but April 1st is still a long way to go..... what a waste of resources. Like they don't have better things to do.
I had to check my calendar first to see if I was mistaken, but April 1st is still a long way to go..... what a waste of resources. Like they don't have better things to do.
Mar 2, 2016, 7:23 am
#4
A FlyerTalk Posting Legend
Join Date: Sep 2009
Location: Minneapolis: DL DM charter 2.3MM
Programs: A3*Gold, SPG Plat, HyattDiamond, MarriottPP, LHW exAccess, ICI, Raffles Amb, NW PE MM, TWA Gold MM
Posts: 100,413
Now Hyatt seems to be creating lots of new brands just like some of its competitors.
Mar 2, 2016, 7:34 am
#5
Moderator: GLBT Travelers & Hyatt Gold Passport
Join Date: Jan 2000
Location: CVG
Posts: 15,300
"Free from constraint and convention" - doesn't that sound like Andaz "individual"?
Agreed that this proliferation of flags is out of control. Centric was launched in the last year and now this.
I remember at one time, there was supposed to be an Andaz in Austin and HDL (Louvre Paris) was supposed to be an Andaz.
Agreed that this proliferation of flags is out of control. Centric was launched in the last year and now this.
I remember at one time, there was supposed to be an Andaz in Austin and HDL (Louvre Paris) was supposed to be an Andaz.
Mar 2, 2016, 7:49 am
#8
No longer used by Hyatt; use World of Hyatt Concierge
Join Date: Jul 1999
Posts: 1,628
The Unbound Collection by Hyatt
Dear Flyertalkers,
Today, I’m excited to welcome a new brand to the Hyatt portfolio – The Unbound Collection by Hyatt. At these hotels, guests have the freedom to be themselves and impart sharable, story-worthy experiences. Infused with Hyatt’s excellence, The Unbound Collection by Hyatt consists of independent hotels with distinct character or rich histories in enviable locations like Paris, France, Austin, Texas and Carmelo, Uruguay. As a Hyatt Gold Passport member, you can earn and redeem your points and enjoy your benefits – just like you would at any Hyatt hotel. Find out more at www.unboundcollectionbyhyatt.com and tell your friends, families and followers about The Unbound Collection by Hyatt.
Safe travels,
Jeff Zidell
Today, I’m excited to welcome a new brand to the Hyatt portfolio – The Unbound Collection by Hyatt. At these hotels, guests have the freedom to be themselves and impart sharable, story-worthy experiences. Infused with Hyatt’s excellence, The Unbound Collection by Hyatt consists of independent hotels with distinct character or rich histories in enviable locations like Paris, France, Austin, Texas and Carmelo, Uruguay. As a Hyatt Gold Passport member, you can earn and redeem your points and enjoy your benefits – just like you would at any Hyatt hotel. Find out more at www.unboundcollectionbyhyatt.com and tell your friends, families and followers about The Unbound Collection by Hyatt.
Safe travels,
Jeff Zidell
Mar 2, 2016, 7:53 am
#9
FlyerTalk Evangelist
Join Date: Aug 2011
Location: Barcelona, London, on a plane
Programs: BA Silver, TK E+, AA PP, Hyatt Globalist, Marriott LT Plat, Hilton Diamond
Posts: 13,047
Looks like "follow the leader". Starwood have their Tribute portfolio. Hilton have Curio, etc. etc.
All designed to basically let properties do whatever they want, whilst keeping the fees rolling into corporate. "Unbound" is just making that obvious - unbound by any corporate standards. This will be fine if it's limited to iconic properties and elite benefits are respected. Not so fine if any old hotel can sign up to Hyatt and not bother with renovations.
I suppose it was coming. Hotel du Louvre, a Hyatt hotel, doesn't exactly roll off the tongue.
All designed to basically let properties do whatever they want, whilst keeping the fees rolling into corporate. "Unbound" is just making that obvious - unbound by any corporate standards. This will be fine if it's limited to iconic properties and elite benefits are respected. Not so fine if any old hotel can sign up to Hyatt and not bother with renovations.
I suppose it was coming. Hotel du Louvre, a Hyatt hotel, doesn't exactly roll off the tongue.
Mar 2, 2016, 8:09 am
#11
Join Date: Nov 2013
Posts: 52
I agree.
How is this supposed to be different from Andaz? Hyatt is a small enough brand to support only a few labels. I think they will start losing their following if the somewhat loyal but not heavily informed travelers don't even recognize the brands anymore. I honestly don't even know what is behind all the brand proliferation going one. Everyone is doing it and I don't see its advantages. If they are going after the millennial generation who may not want the standard Hyatt hierarchy and "chain" approach, then make ONE umbrella boutique brand and have each hotel clearly market to their strengths and "vibe". So much better than Centric, Andaz, Unbound, etc.
Mar 2, 2016, 8:30 am
#13
A FlyerTalk Posting Legend
Join Date: Apr 2013
Location: PHX
Programs: AS 75K; UA 1MM; Hyatt Globalist; Marriott LTP; Hilton Diamond (Aspire)
Posts: 56,455
Marriott's new "Edition" properties are not required to provide a breakfast benefit.
Mar 2, 2016, 8:49 am
#14
Suspended
Join Date: Jul 2001
Location: Watchlisted by the prejudiced, en route to purgatory
Programs: Just Say No to Fleecing and Blacklisting
Posts: 102,095
That wouldn't surprise me, as it would be a way for Hyatt to placate/attract some hotel owners (who/which may be tipped to shop around otherwise) and still get a slice of that pie. Even the name "unbound" sounds like it.