New STRETCH pricing
#33
Join Date: Dec 2009
Location: MKE
Programs: Delta Skymiles, Frontier EarlyReturns Summit
Posts: 766
They wanted $15 for MKE-MCI and $35 for MKE-MCI-AUS last night. You can see the difference per segment ($15 for < 1 hr, $20 < 2 hrs?). I'm glad I didn't bite though as we got a Republic aircraft with no STRETCH seats. Strange they were trying to sell upgrades at the gate, maybe a last minute switch?
Anyway, a thought had occurred to me that what if they rename Classic Plus to Business and got rid of the STRETCH branding. Then they can just sell "Business" upgrades at the kiosk which include all of the current Classic Plus benefit plus gaurenteed Business/STRETCH seats. Wouldn't have the width of a normal Business class but would make for easy marketing to current Airtran travelers that like their Biz seats.
Anyway, a thought had occurred to me that what if they rename Classic Plus to Business and got rid of the STRETCH branding. Then they can just sell "Business" upgrades at the kiosk which include all of the current Classic Plus benefit plus gaurenteed Business/STRETCH seats. Wouldn't have the width of a normal Business class but would make for easy marketing to current Airtran travelers that like their Biz seats.
#34




Join Date: May 2010
Location: Colorado
Programs: UA Premier Silver, AA Executive Platinum, Marriott Lifetime Platinum
Posts: 813
Anyway, a thought had occurred to me that what if they rename Classic Plus to Business and got rid of the STRETCH branding. Then they can just sell "Business" upgrades at the kiosk which include all of the current Classic Plus benefit plus gaurenteed Business/STRETCH seats. Wouldn't have the width of a normal Business class but would make for easy marketing to current Airtran travelers that like their Biz seats.
I think renaming Classic Plus as "Business" would create confusion and would potentially create dissonance with Airtran flyers if they are the target. If F9 were to go that route, then in my mind, they would need to go to 2 x 2 seating (with wider seats) in the Airbus fleet to be comparable.
When I used to fly to Atlanta frequently from Denver, I preferrerd Airtran for the simple fact I really liked their Business class product. Frontier's stretch is nothing more than Economy Plus on United.
#35
Original Poster
Join Date: Jun 2008
Location: MKE
Posts: 2,161
Here's my two cents...
I think renaming Classic Plus as "Business" would create confusion and would potentially create dissonance with Airtran flyers if they are the target. If F9 were to go that route, then in my mind, they would need to go to 2 x 2 seating (with wider seats) in the Airbus fleet to be comparable.
I think renaming Classic Plus as "Business" would create confusion and would potentially create dissonance with Airtran flyers if they are the target. If F9 were to go that route, then in my mind, they would need to go to 2 x 2 seating (with wider seats) in the Airbus fleet to be comparable.

