Frontier has been spending big in MKE in a tv/radio blitz. It features to animals singing "I like to run around. I like to go from town to town." Looks like they dropped some major coin. Kind of catchy.

John Mahoney must be done for good. While we're gaining some "fun" in the Frontier campaign, we're losing the "class" of Midwest.

Unless he becomes the voice of one of the spokesanimals.
Disney animated films feature famous actors.

Which animal would have John Mahoney's voice?

http://www.youtube.com/watch?v=9T8Z_vqL9qE

Current version might be an update of this spot.

I wonder if they will roll out a new ad to promote Wi-Fi.

I've been hearing a whole lot of radio sponsorships as of late, too. They seem to be focusing on getting their name out there, which is what they need to do.

I definitely miss John Mahoney, but I suppose they're going more for a clean-break identity rather than the continuity of using the familiar voice.

Might also be a matter of cost versus benefit. Midwest built a good deal of their advertising around the celebrity voice talent of John Mahoney (although a good number of commercials used a generic female voice talent, too) and they almost exclusively used that voice in MKE, MCI and OMA media markets. After awhile when you heard the voice on a commercial, you knew it was the voice of Midwest. Unless Frontier was going to do a similar effort to make his the recognizable voice of Frontier, paying a premium for him likely didn't pay. If he were to just be the minor role of badger voice, it would probably be missed by plenty of people in the legacy Midwest media markets and totally wasted anywhere else the Frontier commercials ran.

I liked the idea of keeping John Mahoney for continuity, but I suppose it makes sense why it's not happened. Although I'm a long-time Frasier watcher, it was a long time before I first realized the guy who was doing the Midwest commercials was John Mahoney. So while it's a classy trademark to us, I'm not sure it means as much to the average person.

Yup, I believe it's the same except that the places mentioned in this version are Chicago, LA, Sin City and San Jose.

The local version says Colorado, Washington DC, LA and NYC (to make it rhyme, of course).

The amount the three major players in MKE are spending has to be astronomical. Anywhere you turn on TV or radio there is an advert from one of them.

Replace the Badger with his voice.

I think F9 would be thrilled to hear that. It's all about the fun of flying Frontier versus the other carriers.

The same is true out here in Denver with the animal voices.
I think you hit the nail on the head... there was little to no equity in Mahoney's voice outside of YX's hub.

It appears FL has cut back on their advertising a little, or maybe it just seems that way with the big increase in Frontier spots lately.

On a side note, what's up with the airTran pilots billboards? I don't get who they are targeting. Way obscure for the general passenger. and I am sure there is nobody in MKE who has any bearing on their contract talks. Kinda waste of dues if you ask me.

I spoke with an AirTran crew member a few weeks ago. He noted a settlement was near.