Earlier this month, Southwest completely changed the way it values your points. Instead of every Wanna Get Away fare being for sale at the fixed exchange rate of 70 points for a dollar of airfare, it decided to let that exchange rate vary. Some flights it could be higher (more expensive), others would stay at the usual 70 point per dollar rate.

When we looked at prices just after the change, it was generally bad news. Many flights went up in price to 75 or 80 points needed per dollar of airfare, while the rest stayed at the 70 point per dollar rate.

But there is some good news to report….

Southwest just announced a nationwide fare sale that’s open until May 7th, and we were surprised to see the marketing explicitly mention how low the fares are IN POINTS, and not just the cash prices.

Which got us to double checking the point exchange rates being offered.

And looking at the prices, it appears Southwest now offers some flights at a BETTER point exchange rate of 65 points per dollar.

Here are some examples from the current fare sale, with the prices before taxes:



So the lesson is…

Save your Southwest points for flights that are on sale.

Southwest wants you to use points during times when it’s having a harder time filling planes, so it’s willing to give a better price in cash, and now, it’s willing to give you an even better deal in value for your points, by stretching them further.

You can see destinations that are on sale here. Not all sale priced flights offer the good 65 point per dollar rate, but many do. And some that aren’t on sale do as well.

In some ways, this is like the way JetBlue handles its mileage program, with less expensive flights generally available at a more favorable point exchange rate.

In 2013 Southwest proved that even revenue-based programs devalue. Just two years into their new program they reduced the value of points on Wanna Get Away fares from 1.67 cents apiece to 1.43 cents apiece.

Then mid-April they devalued again, breaking away from having a fixed value for points.

Instead of being revenue-based where points are worth a certain amount period, or a certain amount for certain types of fares, they now have a value which changes — and is unpublished.

It appeared initially as though it cost 70 to 80 points per dollar for ‘Wanna Get Away’ fares — the more expensive the fare, the more you need your points, the less valuable they become.

It does appear though that it’s possible to do better than 70 points per dollar now. It’s not possible to do as well as prior to the 2013 devaluation, but as MileCards noted you may be able to get 65 points per dollar when redeeming for certain sale fares.

So they’re making your points worth a little more than before (but not as much as they used to be worth) when planes are empty enough to warrant a sale. That makes sense. On the absolute cheapest fares, when you’d otherwise just pay cash, you can get a better value for your points.

This post is wrong. Look at the FT and maybe you’ll understand that pre-devaluation ratios were based on BASE fares. You are comparing apples and oranges in this post.

@FindAWay – All the calculations above use base fares. The latest FT calculations weren’t made while the current fare sale is in effect.

Take a look at LAX-MDW on 5/23.

The 5:10pm is pricing at $149.90 base fare ($164 all in).

Southwest is asking for 9,761 points. That’s 65 points per dollar off the $149.90 base fare.

Other flights and times vary, but 65 point per dollar ratios do now exist. Question is will they disappear when the fare sale ends.

@MileCards.com. NOPE! You’re Wrong. Base Fare on those flights is $139.44. Excise Taxes are $10.46….you’re adding the two. Please see this post on FT to understand the error of your ways: http://www.flyertalk.com/forum/south...tios-here.html

Let’s do some math: 9,761/$139.44 = 70 points per $1 of base fare.

Do you understand yet?

Update � Ignore our speculation. Thanks to FindAWay and William for pointing out we were using the wrong base fare � 70 points per dollar is still the lowest ratio available.

Earlier this month, Southwest completely changed the way it values your points. Instead of every Wanna Get Away fare being for sale at the fixed exchange rate of 70 points for a dollar of airfare, it decided to let that exchange rate vary. Some flights it could be higher (more expensive), others would stay at the usual 70 point per dollar rate.

When we analyzed prices and ratios just after the change, it was generally bad news. Many flights went up in price to 75 or 80 points needed per dollar of airfare, while the rest stayed at the 70 point per dollar rate.

But there is some good news to report�.

Southwest just announced a nationwide fare sale that�s open until May 7th, and we were surprised to see the marketing explicitly mention how low the fares are IN POINTS, and not just the cash prices.

Which got us to double checking the point exchange rates being offered.

And looking at the prices, it appears Southwest now offers some flights at a BETTER point exchange rate of 65 points per dollar.

So the lesson is..save your Southwest points for flights that are on sale.

Southwest wants you to use points during times when it�s having a harder time filling planes, so it�s willing to give a better price in cash, and its variable pricing sometimes gives you a better deal in value for your points on cheaper flights, by stretching them further.

You can see destinations that are on sale here. Not all sale priced flights offer the good 65 point per dollar rate, but many do. And some that aren�t on sale do as well.

In some ways, this is like the way JetBlue handles its mileage program, with less expensive flights generally available at a more favorable point exchange rate.

Experts In The Loyalty Field, With MileCards.Com Analysis and Insight Cited In Dozens Of Publications

Update: Sadly no such bargains to be found, I reported on this without checking the math. Still just 70 points per dollar the best you can do.