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Old Nov 30, 2022, 7:32 am
  #1  
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Choose well!

I've been looking to book some flights to Australia, and one of the options I'm considering is Etihad. In researching possible itineraries, however, I was struck by their tagline, which seems to be CHOOSE WELL! at present. Does this strike anyone as being more than a little threatening? It's as if they're telling us to choose wisely, or else ... they'll slap us with a change penalty and fare difference, or, worse yet, we'll end up with a non-changeable non-refundable ticket, and woe betide should anything go awry.

Behind one of these doors is a pleasant flight to Sydney. Behind all the others, certain death. Choose well!

(Or maybe I've just read too many choose-your-own-adventure books.)
RatherGhastly is offline  
Old Nov 30, 2022, 3:25 pm
  #2  
 
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Just some quite clever marketing ?

EK is 'Fly Better' - well those old A380s and awful 777s are not what I call 'Flying Better' if you are stuck in Economy in the middle rows...
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thibaultFR is offline  
Old Nov 30, 2022, 11:53 pm
  #3  
 
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With recent form they should be careful haha
Choose well, oh yes right I'll fly Qatar, Turkish or Emirates then !
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Dogmatick is offline  
Old Dec 8, 2022, 12:42 pm
  #4  
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Originally Posted by Dogmatick
With recent form they should be careful haha!
Could you expand a little on recent form? I know Etihad went seriously downhill some five years ago, but have they recovered any? Reading other threads, the 777's they send to Australia seem to be universally execrated, but I have read some recent reviews saying that their soft product wasn't too shabby, and indeed even the 787 hard product.
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Old Dec 8, 2022, 2:34 pm
  #5  
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The motto has to do with with Covid and wellness, i.e. their safety precautions they took with vaccinating all their staff before any other airline and the measures they took on the ground and in the air.
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Old Dec 9, 2022, 4:55 am
  #6  
 
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Originally Posted by m0hamed
The motto has to do with with Covid and wellness, i.e. their safety precautions they took with vaccinating all their staff before any other airline and the measures they took on the ground and in the air.
'Choose Well' was announced in 2018, so well before COVID.

https://www.etihadhub.com/en-ae/news/choose-well
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