'Is Flying First Class Doomed?'
#16
Join Date: Jan 2010
Location: SFO
Programs: Paid F
Posts: 238
But if you are flying, say, the entire board of your company ... to a remote location ... on a per-person basis, it's possibly comparable to F in price. And faster. And it goes direct to where you want to go. With no stopovers. On your schedule. Etc. In other words .... you get what you pay for.
Last edited by JW76; Aug 27, 2014 at 1:12 pm
#17




Join Date: May 2003
Location: Redwood City, CA USA (SFO/SJC)
Programs: Various between 2p & 1K, currently Gold
Posts: 8,889
Premium F isn't going to work for US airlines until they drop the label from their domestic "F" offerings. What "F" means on a US carrier is so ridiculously all over the map that it can never have the value, in many customer's minds, that it needs to command a high-enough price to justify a super-premium service.
On FT, sure, we understand the differences between International anything and Domestic anything. But the domestic carriers do nothing to draw attention to those differences, and I doubt it could be unwound at this time. The damage is done.
In Europe, most "domestic" (within EU) flights don't even claim an "F" section, but rather "business" which is nothing more than a middle seat that's been replaced by a tray. As much of a perversion of the notion of "business" as the US carriers do with "first class." Wonder how much of that has to do with FF redemption? People flying an International leg on a legit C that don't want to see that "mixed cabin" note?
On FT, sure, we understand the differences between International anything and Domestic anything. But the domestic carriers do nothing to draw attention to those differences, and I doubt it could be unwound at this time. The damage is done.
In Europe, most "domestic" (within EU) flights don't even claim an "F" section, but rather "business" which is nothing more than a middle seat that's been replaced by a tray. As much of a perversion of the notion of "business" as the US carriers do with "first class." Wonder how much of that has to do with FF redemption? People flying an International leg on a legit C that don't want to see that "mixed cabin" note?
#18
Join Date: Jan 2010
Location: SFO
Programs: Paid F
Posts: 238
In Europe, most "domestic" (within EU) flights don't even claim an "F" section, but rather "business" which is nothing more than a middle seat that's been replaced by a tray. As much of a perversion of the notion of "business" as the US carriers do with "first class." Wonder how much of that has to do with FF redemption? People flying an International leg on a legit C that don't want to see that "mixed cabin" note?
#19
FlyerTalk Evangelist




Join Date: May 2007
Programs: BA Bronze
Posts: 12,083
Airlines saying there's no market for F is like auto companies saying there's no market for station wagons. Stop building them, or build only a few ones and do it badly, and then proclaim the market is dead and you all have to buy SUVs now.
There will always be a market for a superpremium cabin, especially as J cabins get larger and less exclusive -- the J decks on A380s are cavernous and house many dozens of passengers. Not what a film star or CEO wants, and contrary to some views they do not all, or always, fly private.
That said there are few airlines left that can muster the service ethic, investment, and commitment to deliver a true international F product -- certainly none of the American ones, and perhaps only LH in Europe. The top ME and Asian carriers will dominate this (admittedly dwindling) market segment in future not only because their native customers want and can afford it but because they are culturally equipped to deliver it.
There will always be a market for a superpremium cabin, especially as J cabins get larger and less exclusive -- the J decks on A380s are cavernous and house many dozens of passengers. Not what a film star or CEO wants, and contrary to some views they do not all, or always, fly private.
That said there are few airlines left that can muster the service ethic, investment, and commitment to deliver a true international F product -- certainly none of the American ones, and perhaps only LH in Europe. The top ME and Asian carriers will dominate this (admittedly dwindling) market segment in future not only because their native customers want and can afford it but because they are culturally equipped to deliver it.
Here is something I once wrote in an e-mail to a previous Client ("RR") operating F on only a relatively small number of aircraft:
Originally Posted by Sixth Freedom
There are a number of good Commercial reasons to offer F on [aircraft] but unfortunately some of them are "difficult" to analyse and may have been underestimated before. They include:
i) Revenue increment from passengers with higher willingness to pay than J class.
ii) Less pressure on Y yields as there would be fewer seats in this cabin to sell.
iii) Higher demand for F seats on [aircraft] as passengers connecting to [aircraft] will be able to travel First Class all the way.
iv) Consistency with [alliance] partners who offer an extensive long haul F service including WW, XX, YY and ZZ and offering RR to more passengers buying [fare product].
v) Status benefit from passengers seeing First Class in their market as a strong signal of quality, boosting demand for RR services, reducing spoilage and increasing ATV in all cabins.
vi) Corporate benefit as some senior executives in markets currently without a RR First Class product may be inspired to take RR services, eventually allowing you to secure lucrative high volume contracts for their management teams' Business Class travel.
vii) Frequent flyer benefit as some passengers divert more travel to RR so that they can save up [miles] for a First Class flight or perceive the opportunity (whether there or not) of being upgraded due to overbooking in lower cabins.
viii) Mileage liability reduction as some passengers burn more [miles] for their redemption travel than they would otherwise.
ix) Multiplier effect of the above.
i) Revenue increment from passengers with higher willingness to pay than J class.
ii) Less pressure on Y yields as there would be fewer seats in this cabin to sell.
iii) Higher demand for F seats on [aircraft] as passengers connecting to [aircraft] will be able to travel First Class all the way.
iv) Consistency with [alliance] partners who offer an extensive long haul F service including WW, XX, YY and ZZ and offering RR to more passengers buying [fare product].
v) Status benefit from passengers seeing First Class in their market as a strong signal of quality, boosting demand for RR services, reducing spoilage and increasing ATV in all cabins.
vi) Corporate benefit as some senior executives in markets currently without a RR First Class product may be inspired to take RR services, eventually allowing you to secure lucrative high volume contracts for their management teams' Business Class travel.
vii) Frequent flyer benefit as some passengers divert more travel to RR so that they can save up [miles] for a First Class flight or perceive the opportunity (whether there or not) of being upgraded due to overbooking in lower cabins.
viii) Mileage liability reduction as some passengers burn more [miles] for their redemption travel than they would otherwise.
ix) Multiplier effect of the above.
#20


Join Date: Nov 2012
Location: England
Programs: BA, Hilton Diamond, Hyatt Diamond, KLM Gold, AB Gold, Accor Plat, BW Diamond, Qantas Svr, Etihad Svr
Posts: 331
#21




Join Date: Jul 2009
Location: Denver, CO
Programs: UA GS-2MM, QF LTG, EK Gold, Marriott Amb, Hyatt Globalist
Posts: 4,006
#22
Join Date: May 2012
Programs: Hilton Diamond DL Platinum UA 1K, DL Gold, Marriott Gold
Posts: 500
Well that may be true but only because their J is so far inferior to the J in 2 Cabins!!
#23


Join Date: Jun 2011
Location: United Kingdom
Programs: Skywards silver :-(, HHonors Gold, IHG Diamond
Posts: 2,572
I've never been on a private jet ( My experience is limited to F on EK) but know several people who use them regularly. AFAIK there are not that many private jets (that can be leased/chartered)with the same specs as the F suite on a 380. Of course there is EK 's own version of the same but I'm not sure about its availability .
From what I have heard from my mates ( and seeing the pics from several PJ trips) the service/food/ cabin features like ICE seem to be much better on F on EK than on a PJ.Obviously they dont have a choice while going on business trips but a F seat on a proper commercial airliner would be their first choice when travelling for leisure .
Also note that I am not comparing an american carriers F seat with a PJ. A PJ makes more sense in the US. My opinion is about the Europe/Middle east/South Asian region(this thread is on the Emirates Skywards section after all)
First cabins might disappear on carriers from the West but are likely to thrive in the Middle Eastern/Asian carriers . F cabins are frequently full on several sectors on EK and obviously EK and other airlines won't have them if they are not viable. Etihad would not also plan an apartment suite if it was not worth the effort.
From what I have heard from my mates ( and seeing the pics from several PJ trips) the service/food/ cabin features like ICE seem to be much better on F on EK than on a PJ.Obviously they dont have a choice while going on business trips but a F seat on a proper commercial airliner would be their first choice when travelling for leisure .
Also note that I am not comparing an american carriers F seat with a PJ. A PJ makes more sense in the US. My opinion is about the Europe/Middle east/South Asian region(this thread is on the Emirates Skywards section after all)
First cabins might disappear on carriers from the West but are likely to thrive in the Middle Eastern/Asian carriers . F cabins are frequently full on several sectors on EK and obviously EK and other airlines won't have them if they are not viable. Etihad would not also plan an apartment suite if it was not worth the effort.
Last edited by ukdoctor; Aug 27, 2014 at 4:05 pm
#24




Join Date: Oct 2009
Location: OSL
Programs: QR Plat | SK Diamond | A3 Gold
Posts: 4,612
If people are unwilling to pay 2x for F, its because it doesn't offer 2x the value proposition of J.
Airlines are in general pretty bad at serving the premium segment and meeting customer needs. When someone is forking out thousands of dollars for transportation, everything needs to be perfect, and sadly it isn't. It also needs to be available (almost) everywhere the passenger wants to travel - the more routes it is on, the more traffic it generates, and the more sustainable it is.
I can't say that even the likes of EK create an F experience that delivers 100% - poor transfer in DXB, no separate lounges at busy outstations etc. The one for me that has come closest to delivering a truly outstanding F experience is LH on their 747 upper deck - everything from ground services on departure, to the onboard experience (space, comfort, privacy, service, quality) and transfers at FRA (for the most part). And there's a perceptible difference to the C cabin, in every aspect of the experience.
#25
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
When flying really longhaul (USA-Asia or USA to Australia or the like, NOT the same as JFK-London!), the private jet costs are extremely expensive since only the biggest jets have that kind of range--we're talking $100,000s. THAT is one reason the longest haul commercial flights likely will continue to offer F since it will still be less pricey than the private jet options. East Coast to Europe, while technically longhaul, is not nearly as prohibitive, and as a result there is far more private jet traffic for the corporate set.
#26
FlyerTalk Evangelist




Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
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On United the difference between F and J is a slightly bigger seat and perhaps a bowl of soup, for about twice the price. It's ridiculous. And anyhow UA aspiring to deliver a competitive international F product is like Greyhound dispatching a fleet of luxury Maybachs. It just ain't in their wheelhouse.
#27
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Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
Premium F isn't going to work for US airlines until they drop the label from their domestic "F" offerings. What "F" means on a US carrier is so ridiculously all over the map that it can never have the value, in many customer's minds, that it needs to command a high-enough price to justify a super-premium service.
On FT, sure, we understand the differences between International anything and Domestic anything. But the domestic carriers do nothing to draw attention to those differences, and I doubt it could be unwound at this time. The damage is done.
In Europe, most "domestic" (within EU) flights don't even claim an "F" section, but rather "business" which is nothing more than a middle seat that's been replaced by a tray. As much of a perversion of the notion of "business" as the US carriers do with "first class." Wonder how much of that has to do with FF redemption? People flying an International leg on a legit C that don't want to see that "mixed cabin" note?
On FT, sure, we understand the differences between International anything and Domestic anything. But the domestic carriers do nothing to draw attention to those differences, and I doubt it could be unwound at this time. The damage is done.
In Europe, most "domestic" (within EU) flights don't even claim an "F" section, but rather "business" which is nothing more than a middle seat that's been replaced by a tray. As much of a perversion of the notion of "business" as the US carriers do with "first class." Wonder how much of that has to do with FF redemption? People flying an International leg on a legit C that don't want to see that "mixed cabin" note?
#28
Join Date: Jul 2014
Posts: 18
On United the difference between F and J is a slightly bigger seat and perhaps a bowl of soup, for about twice the price. It's ridiculous. And anyhow UA aspiring to deliver a competitive international F product is like Greyhound dispatching a fleet of luxury Maybachs. It just ain't in their wheelhouse.
I do find that first class is mostly, probably in my opinion, mostly people who were able to upgrade or flew via award bookings. From my experience since my dad and I use our award miles to fly on first class (dad always goes first class, mine was a one time deal for graduating college.)
#29
Suspended
Join Date: Aug 2013
Location: Southern California, USA
Programs: Marriott Ambassador and LTT, UA Plat/LT Gold, AA Gold
Posts: 8,764
Actually I think UA should be the first airline to get rid of F, because it is so bad.
If people are unwilling to pay 2x for F, its because it doesn't offer 2x the value proposition of J.
Airlines are in general pretty bad at serving the premium segment and meeting customer needs. When someone is forking out thousands of dollars for transportation, everything needs to be perfect, and sadly it isn't. It also needs to be available (almost) everywhere the passenger wants to travel - the more routes it is on, the more traffic it generates, and the more sustainable it is.
I can't say that even the likes of EK create an F experience that delivers 100% - poor transfer in DXB, no separate lounges at busy outstations etc. The one for me that has come closest to delivering a truly outstanding F experience is LH on their 747 upper deck - everything from ground services on departure, to the onboard experience (space, comfort, privacy, service, quality) and transfers at FRA (for the most part). And there's a perceptible difference to the C cabin, in every aspect of the experience.
If people are unwilling to pay 2x for F, its because it doesn't offer 2x the value proposition of J.
Airlines are in general pretty bad at serving the premium segment and meeting customer needs. When someone is forking out thousands of dollars for transportation, everything needs to be perfect, and sadly it isn't. It also needs to be available (almost) everywhere the passenger wants to travel - the more routes it is on, the more traffic it generates, and the more sustainable it is.
I can't say that even the likes of EK create an F experience that delivers 100% - poor transfer in DXB, no separate lounges at busy outstations etc. The one for me that has come closest to delivering a truly outstanding F experience is LH on their 747 upper deck - everything from ground services on departure, to the onboard experience (space, comfort, privacy, service, quality) and transfers at FRA (for the most part). And there's a perceptible difference to the C cabin, in every aspect of the experience.
Clearly, American tastes and customs are different in terms of these extravagances compared to those in Asia, the Middle East, and even parts of South America--places with longer histories of significant wealth disparity where there always have been a solid group of super-rich. That is why American carriers offer less extravagance compared to counterpart carriers in those other regions...and even why European carriers offer less extravagance in comparison or in the same volume.
But you are incorrect in assuming that UA's value proposition for F is so different. UA doesn't put as much extravagance in its F compared to its Asian/Middle Eastern counterparts, but its F product is as good if not slightly better (and far more available) than that of AA (with just 14 planes offering it) and DL (since they don't even offer true international F). So UA is competitive for these F paying customers COMPARED to AA and DL. It's a big American market, and they get a large piece of that pie. It's also a nice perk to offer their GS and most elite customers (upgrade to F from J, Sir or Madame?), which helps keep some of those elites and GS happy with UA compared to foreign airlines.
Everyone forgets that US rich can't fly frequently on a foreign carrier unless they ALWAYS fly to the same region--as the Asian carriers don't serve the USA to Europe and the Gulf/European carriers don't serve the USA to Asia. Sometimes, the US carriers are the better way to go for corporate contracts, and these permit UA to continue to offer F (for the time being at least).
With less competition for premium F offerings, the Asian and Gulf carriers win for their offering. Well, with AA and DL giving up on F offerings on their networks, UA is actually better positioned among THOSE as the only US carrier still offering a F product on most routes (again, for the time being). That does help UA in the absence of competition from AA and DL.
#30


Join Date: Jun 2011
Location: United Kingdom
Programs: Skywards silver :-(, HHonors Gold, IHG Diamond
Posts: 2,572
From friends who work at UA, there are still plenty of customers willing to pay for F in certain routes--usually the "corporate" or "big money" routes out of EWR, IAD, and SFO, and to a lesser extent ORD, according to me friend. I was surprised LAX didn't join that group, but that is apparently one reason why LAX has been reduced in favor of SFO for UA. (Which bums me out as I live in SoCal!)
Clearly, American tastes and customs are different in terms of these extravagances compared to those in Asia, the Middle East, and even parts of South America--places with longer histories of significant wealth disparity where there always have been a solid group of super-rich. That is why American carriers offer less extravagance compared to counterpart carriers in those other regions...and even why European carriers offer less extravagance in comparison or in the same volume.
But you are incorrect in assuming that UA's value proposition for F is so different. UA doesn't put as much extravagance in its F compared to its Asian/Middle Eastern counterparts, but its F product is as good if not slightly better (and far more available) than that of AA (with just 14 planes offering it) and DL (since they don't even offer true international F). So UA is competitive for these F paying customers COMPARED to AA and DL. It's a big American market, and they get a large piece of that pie. It's also a nice perk to offer their GS and most elite customers (upgrade to F from J, Sir or Madame?), which helps keep some of those elites and GS happy with UA compared to foreign airlines.
Everyone forgets that US rich can't fly frequently on a foreign carrier unless they ALWAYS fly to the same region--as the Asian carriers don't serve the USA to Europe and the Gulf/European carriers don't serve the USA to Asia. Sometimes, the US carriers are the better way to go for corporate contracts, and these permit UA to continue to offer F (for the time being at least).
With less competition for premium F offerings, the Asian and Gulf carriers win for their offering. Well, with AA and DL giving up on F offerings on their networks, UA is actually better positioned among THOSE as the only US carrier still offering a F product on most routes (again, for the time being). That does help UA in the absence of competition from AA and DL.
Clearly, American tastes and customs are different in terms of these extravagances compared to those in Asia, the Middle East, and even parts of South America--places with longer histories of significant wealth disparity where there always have been a solid group of super-rich. That is why American carriers offer less extravagance compared to counterpart carriers in those other regions...and even why European carriers offer less extravagance in comparison or in the same volume.
But you are incorrect in assuming that UA's value proposition for F is so different. UA doesn't put as much extravagance in its F compared to its Asian/Middle Eastern counterparts, but its F product is as good if not slightly better (and far more available) than that of AA (with just 14 planes offering it) and DL (since they don't even offer true international F). So UA is competitive for these F paying customers COMPARED to AA and DL. It's a big American market, and they get a large piece of that pie. It's also a nice perk to offer their GS and most elite customers (upgrade to F from J, Sir or Madame?), which helps keep some of those elites and GS happy with UA compared to foreign airlines.
Everyone forgets that US rich can't fly frequently on a foreign carrier unless they ALWAYS fly to the same region--as the Asian carriers don't serve the USA to Europe and the Gulf/European carriers don't serve the USA to Asia. Sometimes, the US carriers are the better way to go for corporate contracts, and these permit UA to continue to offer F (for the time being at least).
With less competition for premium F offerings, the Asian and Gulf carriers win for their offering. Well, with AA and DL giving up on F offerings on their networks, UA is actually better positioned among THOSE as the only US carrier still offering a F product on most routes (again, for the time being). That does help UA in the absence of competition from AA and DL.
Gulf carriers don't connect USA to asia ???

