The buffet death spiral
#16
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It was a top-down decision by one of the brothers in the founding family (not unlike the Murdochs, perhaps) made for the sake of uniformity of offerings across the chain (or at least that's what he told employees). There could always be other motivations like looking at the books and seeing it's not a profit center or not much of one.
Getting rid of the Sunday brunch as well, OTOH, might be an even bigger disappointment for more people. That was priced even higher and had additional items you often see with those things, but still pulled in a lot of people, especially in its heyday.