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DL AMEX 5K Award Travel discount - Targeted

 
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Old Nov 16, 2004, 8:50 am
  #1  
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Join Date: May 1998
Location: Reno, NV (RNO)
Programs: AA Platinum, AS, UA, DL, HHonors Gold, Marriott LTP, Hyatt, IHG Platinum
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DL AMEX 5K Award Travel discount - Targeted

FYI. Received a postcard in the mail yesterday. 5K mileage discount off DL award travel between now and 12/31/05 since I am a DL AMEX Gold credit card holder. Offer may be used for up to two tickets (10K total discount) during the promo period. No sign-up or promo codes so it is clearly targeted.
MileKing is offline  
Old Nov 16, 2004, 9:24 am
  #2  
 
Join Date: Dec 2001
Location: Orlando, FL, USA
Posts: 2,398
What the heck is DL doing? First SM given away for one trip and now reducing award mileage requirements for another target group? This one makes little sense to me since it will mean more award tickets for the same total mileage overall to Delta and thus more potential paying customer seats being filled with award travelers. Anyone else with a DL AMEX received this offer and, if so, what type of card do you have? Why Gold level cards? Is this as a result of DL's new financial ties to AMEX? Perhaps trying to give AMEX DL Gold cardholders something that parallels the 10K base miles that DL Platinum AMEX cardholders get if they spend $25K annually? Seems like a very poor parallel if that's what is supposed to be. What's the up side for DL and Amex on this one?
upgrader is offline  
Old Nov 16, 2004, 3:39 pm
  #3  
 
Join Date: Apr 2000
Location: Phila Delta ex-PM, ex-UA-PE
Posts: 2,659
MileKing, can you confirm this by booking a sample award trip and seeing if the mileage requirement at the end has been reduced? If so, it would be easy enough for people to see if they are eligible.

Jeff
jwhite4 is offline  


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