Delta One: The Definitive Thread for Delta's International Business Class
Mar 10, 2015, 8:05 am
#76
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Mar 10, 2015, 8:06 am
#77
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Naming cabins with branded terms is a suckers marketing gimmick and no more. Much simpler if carriers stuck to the basics, e.g. F, J and Y or maybe PE for those with 4-class service.
Every time you change the menu color or the size of the soup bowl, you do not need to change the name of the cabin.
This all started with names for "Economy" and "Coach" which did not make them seem second, third or fourth rate, e.g. "main cabin".
Every time you change the menu color or the size of the soup bowl, you do not need to change the name of the cabin.
This all started with names for "Economy" and "Coach" which did not make them seem second, third or fourth rate, e.g. "main cabin".
Mar 10, 2015, 8:31 am
#78
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I wonder how much DL spent on the external marketing/branding company who came up with this... or did they do it all on their own with fresh out of college marketing majors?
Mar 10, 2015, 8:47 am
#79
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So maybe I am just dense, but I am still confused about business vs delta one. Thinking of going to south america. I look at the upgrade chart. It says complimentary upgrades except delta one. So, if the flight isn't delta one, I can get the upgrade. If it is, I can't. How the heck can I tell the difference?
Mar 10, 2015, 8:51 am
#80
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Flew SEA-AMS friday, on a 333. New seat covers in place. First thing I noticed/missed: the little bag of almonds and cranberries (the yellow bag, forgot the name). Thought we might get warm nuts instead, but none of that.
Plane came in late, and cleaning was done very poorly: one guy a couple of seats in front of me pulled about 8 wrappers and 2 empty water bottles from his seating area.
Purser did rounds distributing the menus and made the effort to take orders from the Diamonds first to ensure choice availability. Nice.
Meal service nothing special/different. Steak was cooked properly, pink middle.
Midflight snack basket in galley did not notice anything new in there.
Arrival meal was ok, except for the sausages.
Still Tumi kit, Mrs B&J will be happy about that.
All in all little difference to the BE product, as someone said it's mostly marketing and labelling. As long as I can lay flat and eat a decent meal, I do not really care what they call it.
Plane came in late, and cleaning was done very poorly: one guy a couple of seats in front of me pulled about 8 wrappers and 2 empty water bottles from his seating area.
Purser did rounds distributing the menus and made the effort to take orders from the Diamonds first to ensure choice availability. Nice.
Meal service nothing special/different. Steak was cooked properly, pink middle.
Midflight snack basket in galley did not notice anything new in there.
Arrival meal was ok, except for the sausages.
Still Tumi kit, Mrs B&J will be happy about that.
All in all little difference to the BE product, as someone said it's mostly marketing and labelling. As long as I can lay flat and eat a decent meal, I do not really care what they call it.
FWIW, upgraded "super-low" fare at time of booking (8 days prior) with a GUC. (fare was around $300'ish for the SEA-AMS segment).
Mar 10, 2015, 10:05 am
#81
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It's ok to recognize medallion status, but if you paid to be in that cabin you should not be second to someone just because of status.
Now I have seen FA's skip over non-revs and do their orders last, and I'm fine with that. Bottom line if you paid to be up front you should be treated as such.
Mar 10, 2015, 10:08 am
#82
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I disagree with this practice. Since you pay to be up front on these flights preference should not be given to someone who may be on a GUC or OptUp. I can understand this practice on domestic F where most of the people up front may be on UGs.
It's ok to recognize medallion status, but if you paid to be in that cabin you should not be second to someone just because of status.
Now I have seen FA's skip over non-revs and do their orders last, and I'm fine with that. Bottom line if you paid to be up front you should be treated as such.
It's ok to recognize medallion status, but if you paid to be in that cabin you should not be second to someone just because of status.
Now I have seen FA's skip over non-revs and do their orders last, and I'm fine with that. Bottom line if you paid to be up front you should be treated as such.
Mar 10, 2015, 10:14 am
#83
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I disagree with this practice. Since you pay to be up front on these flights preference should not be given to someone who may be on a GUC or OptUp. I can understand this practice on domestic F where most of the people up front may be on UGs.
It's ok to recognize medallion status, but if you paid to be in that cabin you should not be second to someone just because of status.
Now I have seen FA's skip over non-revs and do their orders last, and I'm fine with that. Bottom line if you paid to be up front you should be treated as such.
It's ok to recognize medallion status, but if you paid to be in that cabin you should not be second to someone just because of status.
Now I have seen FA's skip over non-revs and do their orders last, and I'm fine with that. Bottom line if you paid to be up front you should be treated as such.
Anyone paying full boat should be prioritized above instrument upgrades.
Mar 10, 2015, 10:48 am
#84
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Yeap - here's the main thread - http://www.flyertalk.com/forum/delta...ess-class.html
General consensus so far is that it's a lot of dollars spent on marketing which should have gone towards hard product.
General consensus so far is that it's a lot of dollars spent on marketing which should have gone towards hard product.
Mar 10, 2015, 10:48 am
#85
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I must admit I did not understand this whole thing (I'm a little slow).......were they improving the product so were rebranding or were they rebranding to lower the expectations vs. a world-class business class? I waited with baited breath to find out myself on Sunday, and now the verdict is in - no change. Nada.
I understand they can't do all the new seat covers at once, so no big deal.
Same exact menu I had the last time. But.....new printed menus. Meal OK. Not good, not bad. The same.
Bagged nuts. Wow. No change there.
Shrimp app - not very good. Same thing I had last time.
Beet salad with veggie soup. OK...the same.
Tenderloin with mashed potatoes and veggies. Pretty good. The same.
Bread not heated? That's new isn't it?
Dessert was the same. Good.
Maybe the wine list was different, not sure. It was good (a white from Chile).
Service was the same. OK. Not great, not bad. The same.
They did board DM's in Y with DL One. I thought that was nice but I hope I am never the recipient of this kind gesture.
They should have spent the menu $$ on upgrading the appetizer or something.
Now that I understand DL One I seek to understand the Y changes, I don't get that either.
I understand they can't do all the new seat covers at once, so no big deal.
Same exact menu I had the last time. But.....new printed menus. Meal OK. Not good, not bad. The same.
Bagged nuts. Wow. No change there.
Shrimp app - not very good. Same thing I had last time.
Beet salad with veggie soup. OK...the same.
Tenderloin with mashed potatoes and veggies. Pretty good. The same.
Bread not heated? That's new isn't it?
Dessert was the same. Good.
Maybe the wine list was different, not sure. It was good (a white from Chile).
Service was the same. OK. Not great, not bad. The same.
They did board DM's in Y with DL One. I thought that was nice but I hope I am never the recipient of this kind gesture.
They should have spent the menu $$ on upgrading the appetizer or something.
Now that I understand DL One I seek to understand the Y changes, I don't get that either.
Mar 10, 2015, 11:31 am
#86
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I would think Virgin Atlantic's "Upper Class" could be an even bigger problem but likewise they seem to have made that work over the years.
Can this be true?