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-   -   First Class Monetization, or FCM: The Definitive Thread (https://www.flyertalk.com/forum/delta-air-lines-skymiles/1230437-first-class-monetization-fcm-definitive-thread.html)

xliioper Mar 27, 2013 1:19 pm


Originally Posted by mspflyer3 (Post 20492876)
how does that seat map indicate those are the same sleeper seats as on JFK-SFO?

I've flown a 757 to the Caribbean (STT) tens of times, and the seat map looked exactly the same - "BusinessElite", 24 seats, etc etc. As far as I know, that's a normal 757 FC cabin, marketed as BE for Caribbean flights.

Correct me if I'm wrong...

The seatmap above shows only 16 seats in BE, not 24. Which means it's actually BE seating (as opposed to a BE marketed flight with domestic FC seats).

sky303 Mar 27, 2013 1:22 pm


Originally Posted by mspflyer3 (Post 20492876)
how does that seat map indicate those are the same sleeper seats as on JFK-SFO?

I've flown a 757 to the Caribbean (STT) tens of times, and the seat map looked exactly the same - "BusinessElite", 24 seats, etc etc. As far as I know, that's a normal 757 FC cabin, marketed as BE for Caribbean flights.

Correct me if I'm wrong...

That seat map shows 16F seats on a 757, the only DL 757 layout with 16F is the BE recliners. Also, I thought DL still flew the Saturday service to STT from JFK on the BE equipped 757? Were you flying from ATL or has it changed?

mspflyer3 Mar 27, 2013 1:45 pm


Originally Posted by sky303 (Post 20492974)
That seat map shows 16F seats on a 757, the only DL 757 layout with 16F is the BE recliners. Also, I thought DL still flew the Saturday service to STT from JFK on the BE equipped 757? Were you flying from ATL or has it changed?

I never flew Saturday service from Atlanta, it was always Monday.

Also, forget my previous post. Apparently I forgot how to count! Yes, now that 16 has been pointed out to me, that does indeed look like actual BE.

oops!

AA_EXP09 Mar 27, 2013 1:54 pm


Originally Posted by SOBE ER DOC (Post 20481217)
Comments on my understanding of marketing aside, I think you are making an (erroneous) assumption that the UGs are what drive the ROI quantification you are speaking of. For many medallions, the ROI calculation is based on a large number of think which may or may not include likelihood of UG. Some folks may make the decision based on the UGs, but it's also about other benefits such as baggage fees, early boarding, preferred seats, etc., etc., etc.

As for the "marketing" of the whole thing, DL does not commit in its marketing materials to a percentage of upgrades, rather it markets that space available UGs will be made available based on a number of criteria. DL has in no way diverted from this marketing message. And, as I asserted earlier, the grass is not greener over at UA, US or AA so folks who walk because they are not getting enough UGs will find a very similar situation with the other carriers.

At least on AA you get treated better in coach than on DL, plus for the moment you're not as likely to end up there in the first place if you buy in advance.

Bicostal Apr 2, 2013 3:43 pm


Originally Posted by SFO777 (Post 20480735)
Oops.:o

:confused: there is a tipping point. I haven't reached mine.....:o

Bicostal Apr 2, 2013 3:56 pm


Originally Posted by SOBE ER DOC (Post 20481217)
Comments on my understanding of marketing aside, I think you are making an (erroneous) assumption that the UGs are what drive the ROI quantification you are speaking of. For many medallions, the ROI calculation is based on a large number of think which may or may not include likelihood of UG. Some folks may make the decision based on the UGs, but it's also about other benefits such as baggage fees, early boarding, preferred seats, etc., etc., etc.

As for the "marketing" of the whole thing, DL does not commit in its marketing materials to a percentage of upgrades, rather it markets that space available UGs will be made available based on a number of criteria. DL has in no way diverted from this marketing message. And, as I asserted earlier, the grass is not greener over at UA, US or AA so folks who walk because they are not getting enough UGs will find a very similar situation with the other carriers.

There is a reasonableness criterion in marketing speech. The question of what is reasonable is not something that either you are I are qualified to determine. It is something that could be addressed in the legal framework and, FCM does reduce the availability. Hence the inherent contradiction - at what point does FCM at potentially below market rates result in unreasonableness. The same might be suggested if Delta were to sell upgrades at the gate before clearing complimentary upgrades.

The fact that Delta does not provide data as to the number of complimentary upgrades as a proportion of total FC seats is something that would need to be released if the marketing speech is contested in a legal action. Corporations have been sued for less. It's a very slippery slope indeed.

Sabai Apr 2, 2013 4:32 pm


Originally Posted by Bicostal (Post 20525194)
It's a very slippery slope indeed.

Hmmm, how apropos given the mendacity of SkyMiles management.

AA_EXP09 Apr 3, 2013 7:56 am


Originally Posted by Bicostal (Post 20480713)
Jet Blue could meet a lot of my current travel needs, actually. But who said anything about leaving? Last time - the marketing hype about loyalty, more FC seats, and so on, and the FCM business model being implemented when FC tickets are less expensive than coach inside the upgrade window represents an inconsistency that left unresolved will "infuriate" the HVC.

The terrible FFP and lack of alliance partners, combined with coach only kills that airline as a choice for me.

Often1 Apr 3, 2013 8:22 am

JetBlue is not a serious competitor to any of the legacies. While it's got a minor leisure route Carribean service, it's basically a domestic-only carrier.

Large businesses, the core of the carrier market, need the intl. route network and JetBlue can't possibly meet that.

There are, of course, always be a few people who can be serviced by a specific carrier, but that's rarer as consolidation progresses.

DL2SXM Apr 3, 2013 8:55 am


Originally Posted by SFO777 (Post 20479404)
As long as DL increased its spending on meals to more than $1.15 per pax and expanded the meal windows to match AA, would totally support it.

the new york city police department spends $1.00 per prisoner per meal.

DL2SXM Apr 3, 2013 8:56 am


Originally Posted by AA_EXP09 (Post 20493189)
At least on AA you get treated better in coach than on DL, plus for the moment you're not as likely to end up there in the first place if you buy in advance.

according to who?

SFO777 Apr 3, 2013 8:57 am


Originally Posted by DL2SXM (Post 20528960)
the new york city police department spends $1.00 per prisoner per meal.

LOL. :D

SDQBound Apr 10, 2013 2:22 am

http://img716.imageshack.us/img716/9641/60008866.png

First time I see FCM in the JFK-SDQ route. Before AA abandoned the route, it would cost me more to upgrade using stickers than paying $84 more.

DL2SXM Apr 10, 2013 6:23 am


Originally Posted by B7e7US (Post 20566616)
http://img716.imageshack.us/img716/9641/60008866.png

First time I see FCM in the JFK-SDQ route. Before AA abandoned the route, it would cost me more to upgrade using stickers than paying $84 more.

it looks like for a few extra bucks, you can buy into first/business on most jfk - caribbean routes.. Plus, you do get the extra bonus miles and mqms. For me, its a no brainer. . Note, if you look at the same fare connecting through atlanta, the F/J fare is a lot more.

CodeAdam10 Apr 10, 2013 3:25 pm

Delta Sells Domestic F Cheaper Than Economy?
 
I don't normally book on Delta but I needed a one-way CLT>CMH on 4/15 and I saw F being sold for the same price as economy, and for some flights, few hundred dollars cheaper. Obviously I booked the one-way in First but I don't understand the rationale and I do realize it is regional F but still...?

Is this common with Delta? What could be the reason behind this?


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