First Class Monetization, or FCM: The Definitive Thread
#4576
FlyerTalk Evangelist
Join Date: Jul 2003
Posts: 23,059
Most likely that was a straight upfare. Delta allows free (no change fee) upgrades to higher fare classes. So you were likely reticketed straight into a D1 fare rather than a formal "FCM upgrade".
While I am sure original fare class does somehow feed into the algorithm for what offers are shown to whom, it does not consider this directly. For example, if I buy a round trip $1300 Y ticket and the F ticket is $1700, it would only cost me $400 to upfare. But I may see an FCM offer for $369 each way for a total round trip cost (to FCM upgrade to F) for $2038. In this case a re-fare is much cheaper.
A lot of times FCM makes sense if you buy very cheap coach tickets because it is truly cheaper than buying F outright. If you buy a lot of close-in fares, I have never found them to be a compelling offer as I have never seen FCM upgrades be cheaper than just re-faring into F/J.
While I am sure original fare class does somehow feed into the algorithm for what offers are shown to whom, it does not consider this directly. For example, if I buy a round trip $1300 Y ticket and the F ticket is $1700, it would only cost me $400 to upfare. But I may see an FCM offer for $369 each way for a total round trip cost (to FCM upgrade to F) for $2038. In this case a re-fare is much cheaper.
A lot of times FCM makes sense if you buy very cheap coach tickets because it is truly cheaper than buying F outright. If you buy a lot of close-in fares, I have never found them to be a compelling offer as I have never seen FCM upgrades be cheaper than just re-faring into F/J.
Last edited by xliioper; May 3, 2019 at 9:22 am
#4577
Join Date: Feb 2017
Programs: DL DM, UA Gold, Alaska MVP, Bonvoy (lol) Ambassador
Posts: 2,994
I don't believe they actually use original booking class or fare paid as a factor. I was on a separate reservation on same flights with my son (I had a revenue fare and his was an award), and we had the exact same FCM offers. I suspect there a number of fixed upgrade amounts and a bucket system (distinct from the revenue fare buckets) just as there are with award fares. It easier to research with awards since you can look at any arbitrary flight and they actually expose the buckets in the fare basis codes of the fares. Difficult to research for FCM offers as you actually have to be booked on a flight to see an offer and there's nothing shown but a price (along with the 7.5% US excise tax). I suppose people could try booking flights listed here and seeing if the post-purchase offer is the same or not and then cancel within 24-hour worry-free period.
I may be overselling the intelligence of the FCM offers though. As I said, I frequently roll my eyes at the offers I get (most frequently on the routes I fly it is $429 each way when I could upfare to F for $400 round trip).
#4578
Join Date: Jan 2016
Location: VPS, previously SEA and PIT
Programs: DL Diamond/1MM, Hilton Diamond, Hertz President's Circle
Posts: 1,200
Same thing, but do you earn any MQMs for the flight if you FCM an award ticket? I'm guessing not?
#4580
FlyerTalk Evangelist
Join Date: Jul 2003
Posts: 23,059
#4581
#4583
Join Date: Nov 2015
Programs: DL, Marriott & IHG Platty; HH Diamonte
Posts: 861
Last edited by pharmawalk; May 5, 2019 at 7:48 am
#4584
FlyerTalk Evangelist
Join Date: Jul 2003
Posts: 23,059
Do you mean miles/MQD's? MQM's are not based on "cost". Pretty sure there have been reports that while you will you earn miles/MQD's, there were no MQM's awarded.
Last edited by xliioper; May 4, 2019 at 9:47 am
#4585
Join Date: Feb 2016
Location: Boston MA
Posts: 127
I'm pretty new to the Delta world, but I'm on a PM Status Match, and thus far having pretty good luck on my leisure routes in and out of Boston.
I have an upcoming BOS-SLC (767!) - PDX; PDX-SEA-BOS (overnight redeye) itinerary that I was really hoping to clear upgrades from X and V classes. I got C+ immediately, and the BOS-SLC F leg cleared right at 120 hours (excellent!). After the 1st leg cleared, the second leg (SLC-PDX) let me select First Class seats without charge through the Delta App, but it kept erroring out when I tried to confirm them. I was hoping it meant I'd clear at 120 hours for that flight too. But alas I didn't clear at it's 120 hour mark, although I could tell several others did move to F.
In playing with the seat maps, I noticed a few times that the buy up offer for the 4th leg (SEA-BOS - which was my the most important to get F on) would vary in price from over $400 to sometimes as low as $5 and change. This is all still close to a week before check-in. When I clicked through it ended up wanting $33 and change with taxes and fees. It was all so strange, that I backed out. I logged into the app again at various times over the following hours and day and had a few weird combinations when selecting multiple buy ups causing some reductions well below what was advertised (similar to the combination posted a few posts up), though it was still around $200 to confirm the 3 legs. I finally went back and confirmed the 4th leg at $33.66 all in, for the peace of mind and (hopefully) extra MQM's.
I didn't spend too long scouring this thread, but is this pricing common/logical?
I have an upcoming BOS-SLC (767!) - PDX; PDX-SEA-BOS (overnight redeye) itinerary that I was really hoping to clear upgrades from X and V classes. I got C+ immediately, and the BOS-SLC F leg cleared right at 120 hours (excellent!). After the 1st leg cleared, the second leg (SLC-PDX) let me select First Class seats without charge through the Delta App, but it kept erroring out when I tried to confirm them. I was hoping it meant I'd clear at 120 hours for that flight too. But alas I didn't clear at it's 120 hour mark, although I could tell several others did move to F.
In playing with the seat maps, I noticed a few times that the buy up offer for the 4th leg (SEA-BOS - which was my the most important to get F on) would vary in price from over $400 to sometimes as low as $5 and change. This is all still close to a week before check-in. When I clicked through it ended up wanting $33 and change with taxes and fees. It was all so strange, that I backed out. I logged into the app again at various times over the following hours and day and had a few weird combinations when selecting multiple buy ups causing some reductions well below what was advertised (similar to the combination posted a few posts up), though it was still around $200 to confirm the 3 legs. I finally went back and confirmed the 4th leg at $33.66 all in, for the peace of mind and (hopefully) extra MQM's.
I didn't spend too long scouring this thread, but is this pricing common/logical?
#4586
Join Date: Nov 2015
Programs: DL, Marriott & IHG Platty; HH Diamonte
Posts: 861
#4587
FlyerTalk Evangelist
Join Date: Jul 2003
Posts: 23,059
If you look at the above few posts, it's pretty clear that DL has issues with their "bundle" pricing algorithms. In one case producing absurd savings, and another case producing a higher price than if purchased individually. The upgrade pricing is not based on the fare difference and they use other metrics to come up with the price. I don't really believe airline IT is all that sophisticated and that they likely have a set of upgrade prices on each route and a bucket system (similar to bucket system used for revenue/award fares). Since this is all familiar territory for them, it doesn't require a lot of innovating.
#4588
Join Date: Jan 2017
Location: LAN
Programs: DL Skymiles, AF/KL Flying Blue
Posts: 304
Yesterday, on both my phone and my girlfriend's, we kept seeing a FCM offer for a DCA-DTW leg for $57. When you clicked Select Seats, it again indicated that it was $57 per person. Once you selected the second person's seat on the map, the total came up, instead reflecting a total of $140, or $70 per person. I've been seeing the $70 for weeks, but have not jumped on it as it was over what I would value first class at for that flight.
My Expert Flyer subscription lapsed and I didn't feel like paying for it again to check this theory, but I'm wondering - is Delta's system smart enough to know if there are more people on the reservation than there are seats available at the $57 price? I'm assuming there was probably just 1 in whatever first class bucket warranted that price offer, and as soon as the second person's seat was selected, it forced both upgrades to come out of the higher fare bucket instead at $70 each.
Does that sound right? We kept seeing the $57 offer come and go during the day, each time with this same annoying result. I haven't seen it yet today. I will also mention that at one point, the entire economy cabin was blocked out save for 2 seats, whereas now at least half of economy is open. I'm wondering if Schedule Change Saturday was wrecking havoc on the entire system as usual.
My Expert Flyer subscription lapsed and I didn't feel like paying for it again to check this theory, but I'm wondering - is Delta's system smart enough to know if there are more people on the reservation than there are seats available at the $57 price? I'm assuming there was probably just 1 in whatever first class bucket warranted that price offer, and as soon as the second person's seat was selected, it forced both upgrades to come out of the higher fare bucket instead at $70 each.
Does that sound right? We kept seeing the $57 offer come and go during the day, each time with this same annoying result. I haven't seen it yet today. I will also mention that at one point, the entire economy cabin was blocked out save for 2 seats, whereas now at least half of economy is open. I'm wondering if Schedule Change Saturday was wrecking havoc on the entire system as usual.
#4589
Join Date: Nov 2015
Programs: DL, Marriott & IHG Platty; HH Diamonte
Posts: 861
Yesterday, on both my phone and my girlfriend's, we kept seeing a FCM offer for a DCA-DTW leg for $57. When you clicked Select Seats, it again indicated that it was $57 per person. Once you selected the second person's seat on the map, the total came up, instead reflecting a total of $140, or $70 per person. I've been seeing the $70 for weeks, but have not jumped on it as it was over what I would value first class at for that flight.
My Expert Flyer subscription lapsed and I didn't feel like paying for it again to check this theory, but I'm wondering - is Delta's system smart enough to know if there are more people on the reservation than there are seats available at the $57 price? I'm assuming there was probably just 1 in whatever first class bucket warranted that price offer, and as soon as the second person's seat was selected, it forced both upgrades to come out of the higher fare bucket instead at $70 each.
Does that sound right? We kept seeing the $57 offer come and go during the day, each time with this same annoying result. I haven't seen it yet today. I will also mention that at one point, the entire economy cabin was blocked out save for 2 seats, whereas now at least half of economy is open. I'm wondering if Schedule Change Saturday was wrecking havoc on the entire system as usual.
My Expert Flyer subscription lapsed and I didn't feel like paying for it again to check this theory, but I'm wondering - is Delta's system smart enough to know if there are more people on the reservation than there are seats available at the $57 price? I'm assuming there was probably just 1 in whatever first class bucket warranted that price offer, and as soon as the second person's seat was selected, it forced both upgrades to come out of the higher fare bucket instead at $70 each.
Does that sound right? We kept seeing the $57 offer come and go during the day, each time with this same annoying result. I haven't seen it yet today. I will also mention that at one point, the entire economy cabin was blocked out save for 2 seats, whereas now at least half of economy is open. I'm wondering if Schedule Change Saturday was wrecking havoc on the entire system as usual.
#4590
Join Date: Jan 2017
Location: LAN
Programs: DL Skymiles, AF/KL Flying Blue
Posts: 304