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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 20, 2013, 11:40 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Oct 29, 2014, 10:33 pm
  #7696  
 
Join Date: May 2014
Posts: 23
Originally Posted by uds0
Although the Arrival+ has the chip-and-pin feature (and $89 annual fee after the 1st year, the no fee Arrival version doesn't seem to have that feature yet.

Anyone heard of a projected date for adding that feature to the no-fee card?

My year is almost up and I'm considering downgrading to the no-fee version if it has chip-and-pin soon.

As of yesterday, I can say for sure that they have not announced a timeline for adding a chip to that card. I searched everywhere, including all relevant forums, their website and blog and if they are planning to add it soon, they are not letting on. I'm guessing sometime next year. I would definitely consider it since I can't afford the annual fee on the Arrival+.
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Old Oct 29, 2014, 10:37 pm
  #7697  
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Originally Posted by uds0
I agree that many reps are script robots and some are in foreign country call centers, but Chase seems to be US bound (the reps even announce their call center location), and they seem very consistent and confident.

Finally, if they wanted to please their customers, they wouldn't firmly state that they don't know if or when the chip-and-pin card would be available given the demand for this version and losing customers to Barclay and Andrews (and other CUs with chip-and-pin cards)
AMEX's CSRs seem to be US based but I wouldn't rate them all that well to be honest. One time my number got stolen and I had to call back a second time because the first guy "couldn't see" the pending fraudulent charge I had just gotten a text message about. And then there's the messiness with me trying to get a contactless card. The Chase Sapphire Preferred line however picked up nearly instantly and they seemed to know their stuff (though I've just called them once to activate the card).
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Old Oct 29, 2014, 10:48 pm
  #7698  
 
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Originally Posted by uds0
To be thorough, does your statement purchase total include these PIN transactions, and the cash advance total show 0 (or only actual cash advances)?
The cash advance total for both statements is zero.
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Old Oct 30, 2014, 12:36 am
  #7699  
 
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Originally Posted by uds0
Since the "Country Code" is "United States of America" for all of the cards I scanned so far (as I recall), anyone care to speculate why the darn banks can't simply detect the card "home" and switch priority from signature to PIN when used away from home?
There's no easy, non-hack job way to do this with the CVM list (I think I could write a CVM list that would do this, but if I was a bank I'm not sure I'd get away with it. I have a theory for how I'd do it that I think would work).
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Old Oct 30, 2014, 12:43 am
  #7700  
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Originally Posted by alexmt
There's no easy, non-hack job way to do this with the CVM list (I think I could write a CVM list that would do this, but if I was a bank I'm not sure I'd get away with it. I have a theory for how I'd do it that I think would work).
Easiest way would be to have multiple applications on the card. The EMV specification allows for an issuer defined suffix to the end of the AID, so for example you'd have A0000000031010011 for US Visa and A0000000031010012 for international Visa. Since Visa Credit is A000000003101001, it should match at least one of the two. Then it's just a matter of setting the US one to only permit domestic transactions and the international one to only permit international ones (and setting the Application Priority Indicator correctly as well).

However, since it would never ask for PIN in the US this would be a usability nightmare. The cardholder would almost certainly forget the PIN and it would be extremely difficult to reset it while abroad. (This is partly why also I think BoA should remove PIN from their CVM list altogether or acknowledge its existence.) It would be better to take the Arrival+ route if an issuer wants to make a card that only asks for a PIN internationally: signature priority but with a PIN backup. Just go online or call them to reset the PIN, then go buy something at a place with an attendant.

(BTW, I have a feeling that pay at the pump here will run as UCAT 2 and not UCAT 1, meaning that even PIN priority cards like DC won't ask for PIN if fueling up. "No CVM" only.)

Last edited by tmiw; Oct 30, 2014 at 1:01 am
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Old Oct 30, 2014, 2:12 am
  #7701  
Vid
 
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Originally Posted by Majuki
If I had to make an unsubstantiated guess, I would say the number of customers they're losing is probably very few.
FWIW, I have a distinct set of cards for use outside the US. Although they've lost my business when I'm out of the country, I still use their magstripe or signature-only cards domestically for the better rewards programs. It might be nice to have one 'perfect' card that would do it all, but currently I also split my domestic purchases across multiple cards to maximize the rewards. Choosing cards that support EMV PIN CVM when appropriate isn't really any different.
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Old Oct 30, 2014, 2:19 am
  #7702  
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Originally Posted by geclub1
Within that 12-hour window yesterday, yes.
I presume that's because the ATMs don't have the option of choosing to change the PIN, so they need to unlock it?

So when you insert it, a script downloads onto the card, telling it to prepare to encode a new PIN?

I'd hope that in the future, there are ways of changing offline PINs without needing to call

Originally Posted by tmiw
IIRC the UK got PIN right away but they allowed bypass for a year or so afterward.
I thought our resident UK merchants here have said otherwise?
Besides, I asked a friend who told me he had C&S cards for a few years before they were replaced with C&P

Originally Posted by uds0
I just got a Chase Ink Business and set the pin (via phone since there doesn't seem to be a online method?) and then tried to set my Chase Sapphire pin the same way and I was told that PINs weren't supported on the Sapphire, so I called Chase to ask why. The rep repeatedly stated that ANY transaction where a PIN is used instead of a signature will trigger a CASH ADVANCE!?! So, if you can buy something somewhere that requires a PIN, that purchase will be treated as a cash advance! I don't recall other banks taking this unreasonable position. I assume it is simply a bad software design decision made long ago that ALL PIN transactions must be Cash Advances (true for ATMs which up to now were the only places that used PINs.

This may possibly be one reason why Chase is taking so long (after they announced in March that they would soon be issuing Chip and Pin cards) to implement Chip and Pin.
Originally Posted by Majuki
This is completely false. You want proof? Here are some purchases for which I used my cash advance PIN (in the red boxes):



Both TMB in Barcelona and Taiwan HSR kiosks ask for a PIN, and the transactions fail on a magstripe only card or a card without an offline or online PIN. I also purposefully have tried fat fingering the PIN, and the transaction fails. The only way to avoid entering a PIN is going to a manned ticket kiosk and waiting in line behind the other 美國人 whose magstripe only/or chip-and-signature cards don't work at the automated vending machines.
Were those with Chase cards?
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Old Oct 30, 2014, 2:33 am
  #7703  
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Originally Posted by Vid
FWIW, I have a distinct set of cards for use outside the US. Although they've lost my business when I'm out of the country, I still use their magstripe or signature-only cards domestically for the better rewards programs. It might be nice to have one 'perfect' card that would do it all, but currently I also split my domestic purchases across multiple cards to maximize the rewards. Choosing cards that support EMV PIN CVM when appropriate isn't really any different.
This. I would almost go as far as not recommending the use of PIN priority cards in the US at this time unless either:

  • The merchant has a PIN pad facing the customer (e.g. they supported debit before EMV or because they implemented EMV correctly).
  • You're absolutely sure that they haven't switched over to EMV yet (fortunately ~98% of stores currently fall into this category, but this number will shrink over the next year).

As for international visitors to the US? I'd bring cash or just use ATMs until everything sorts itself out.

Originally Posted by joshwex90
I thought our resident UK merchants here have said otherwise?
Besides, I asked a friend who told me he had C&S cards for a few years before they were replaced with C&P
Looks like 2006 was the go-live date for PIN: http://www.chipandpin.co.uk/reflib/Customer_Leaflet.pdf. Chip cards were in the UK as early as 1999 as well, but not sure how well accepted they were.
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Old Oct 30, 2014, 3:07 am
  #7704  
 
Join Date: Jul 2014
Location: United Kingdom
Posts: 93
Originally Posted by joshwex90
I thought our resident UK merchants here have said otherwise?
The rollout started properly in 2004 and the date given for "PIN bypass" being blocked was 14th February 2006 (Valentines day, so it was marketed with the branding "I love PIN").

Originally Posted by joshwex90
Besides, I asked a friend who told me he had C&S cards for a few years before they were replaced with C&P
Some banks (mostly HSBC) issued Chip and Signature cards years before the national "Chip and PIN" roll out (I think that's what the Citibank site linked in the previous post is referring to). They just advertised it as being more secure, but it pretty much only worked with merchants that had terminals provided by HSBC. I'm not sure if it was an EMV-based system or something proprietary.

Very few people had those cards - I think it was mostly high end credit cards.
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Old Oct 30, 2014, 3:46 am
  #7705  
 
Join Date: May 2010
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Originally Posted by tmiw
Yup
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Old Oct 30, 2014, 8:25 am
  #7706  
 
Join Date: Nov 2012
Posts: 3,537
Originally Posted by othermike27
Yup
It's based on his own testing with no discussion of methodology but I can think of ways to get that number in some situations. Calling it checkout time is bizarre though. One stage of processing... Maybe.
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Old Oct 30, 2014, 9:10 am
  #7707  
 
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Originally Posted by tmiw
Easiest way would be to have multiple applications on the card. The EMV specification allows for an issuer defined suffix to the end of the AID, so for example you'd have A0000000031010011 for US Visa and A0000000031010012 for international Visa. Since Visa Credit is A000000003101001, it should match at least one of the two. Then it's just a matter of setting the US one to only permit domestic transactions and the international one to only permit international ones (and setting the Application Priority Indicator correctly as well).
...
Since multiple apps are supported by EMV, surely there must be a way for each app to have a way to override the "default" CVM methods list on the card, like being able to use specific fonts for certain words in a document.
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Old Oct 30, 2014, 9:17 am
  #7708  
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Originally Posted by uds0
Since multiple apps are supported by EMV, surely there must be a way for each app to have a way to override the "default" CVM methods list on the card, like being able to use specific fonts for certain words in a document.
Yep, they'd be able to have two separate CVM lists.
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Old Oct 30, 2014, 9:50 am
  #7709  
 
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Originally Posted by tmiw
Yep, they'd be able to have two separate CVM lists.
OK. Now that that's settled <g>, are US banks just too brain dead (or lazy?) not to implement this easy solution to solve this very silly issue of inflicting signature priority upon the rest of the world?

Heck, I'd go for PIN priority in the US today! When's the last time you saw a clerk check your signature!?!
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Old Oct 30, 2014, 10:00 am
  #7710  
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Originally Posted by uds0
OK. Now that that's settled <g>, are US banks just too brain dead (or lazy?) not to implement this easy solution to solve this very silly issue of inflicting signature priority upon the rest of the world?

Heck, I'd go for PIN priority in the US today! When's the last time you saw a clerk check your signature!?!
Like I said above though, it'd be a usability nightmare. Assuming the card had something like this:

US CVM:

Signature
No CVM

International CVM:

Plaintext PIN verified by ICC
Enciphered PIN verified online
Signature <- Still required because there are terminals that don't support PIN.
No CVM

The cardholder with this card would never be asked for a PIN in the US. (I think people won't be asked for PINs in the US for secondary PIN cards too, but that's a different topic.) Unless they traveled outside the US frequently it's very possible they forget the PIN. While one would be able to reset it online and have it pushed to the card next time they bought something with it in the US, it would require the PIN be bypassed while overseas, defeating the whole purpose of PIN and usually not allowed by issuers. Therefore the card would become useless abroad, which isn't good.

Also, signature isn't being "forced" on anyone--manned terminals have been required to support it for years.
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