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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Sep 20, 2013, 11:40 am
FlyerTalk Forums Expert How-Tos and Guides
Last edit by: philemer
Posts from 1/1/16 onward can be found here: http://www.flyertalk.com/forum/credit-card-programs/1739359-2016-onward-usa-emv-cards-availability-q-chip-pin-signature.html

EMV wikipost volunteers: kebosabi

What is EMV?
EMV is a defacto global standard of technology where there is a visible microchip on the front of the card. It looks like this:

Who issues them?
See Google Docs spreadsheet in Post #1

SFOAMS also has created a list of excellent webpage that shows US EMV cards in a more interactive interface

Another site, which lets you narrow the search for an EMV card by various parameters, is http://www.spotterswiki.com/emv/index.php.

Several credit unions issue some form of Chip-and-PIN credit cards or prepaid cards. Prepaid EMV cards however are not recommended due to junk fees. USAA (currently restricted to members of military) used to offer Chip-and-PIN cards, but as late has backtracked to Chip-and-Signature priority.

Hey that's a cool Google Docs list! I know others that aren't on that list. How can I help by adding them to the list?
My bad for not putting this into the wiki sooner. Right now, the Google Docs is locked out of editing and only in "read-only" view because there were instances in the past where people would just delete the rows not thinking that it affects others viewing the list.

If you promise not to delete any rows and input all the pertinent info (annual fee, rewards, FTF, etc.), I can provide you with edit access. Just shoot me a PM to kebosabi with your gmail address and I'll provide you edit access.

Thanks for helping out!


As of October 2014, no USA-based card issuer offers Chip-and-PIN priority cards except for BMO Harris (Diners Club) and UN Federal Credit Union. Other major USA-based banks such as BofA, Chase, Citi, as well as others issue Chip-and-Signature cards which may work at many automated kiosks. However, bear in mind the word may is used above is a context where there is no absolute certainty of success for certain environments such as automated kiosks due to different natures of offline and online transactions. It is highly recommended to read Post #3 which lists real life FTer examples on how Chip-and-Signature worked and did not work at various transaction environments.

Can I upgrade it right now?
If it's listed on that Google Docs spreadsheet or SFOAMS' Silk page, wouldn't hurt to call/twitter them for a free upgrade. If you get the response you don't like, hang up, try again.

What is the difference between Chip-and-Signature and Chip-and-PIN?
You insert the chipped card into the slot. The physical contact terminal will read the EMV chip and the terminal will automatically read the preferred cardholder verification methods (called CVM) for that card.

Chip-and-Signature means that the terminal will printout a receipt for you to sign. This is the most prevalent authentication for most US issued EMV cards. Chip-and-Signature helps in a way that it will get through to face-to-face merchant transactions where you and the merchant do not speak the same language.

Chip-and-PIN means that the terminal will prompt you to input a PIN for authentication. Some credit union issued credit cards will have this CVM as secondary if Chip-and-Signature cannot be done. Chip-and-PIN is the more prevalent method of authentication used outside the US, especially in transaction environments where no human interaction is needed (i.e. automated gas pumps, toll roads, train kiosks, etc.).

The Google Docs spreadsheet will list which CVM are used in the EMV cards listed. Some cards can only do Chip-and-Signature. Other cards can do both Chip-and-Signature and Chip-and-PIN. And others might have a third option called No CVM (no authentication needed) which is reserved for low value transactions.

One chip can hold a lot more data, therefore it is capable of doing multiple verification methods. That's one of the great things about EMV over the mag-stripe which can hold very little data.

I want to know for sure what my EMV chip does. Is there anyway I can test out my own EMV card to see what the CVM list is?
alexmt has written up a nice step-by-step procedure on Post #3615.

If most of the EMV cards in the US is the Chip-and-Signature type, doesn't that mean it's still useless abroad?
Depends if you see it as glass half empty or glass half full. See Post #3 for further details on how Chip-and-Signature has worked both successfully and unsuccessfully depending on the merchant transaction environment and use your best judgment whether which one is right for you.

Are there any places in the US that are accepting transactions via the EMV chip?
tmiw has created a dedicated Google maps webpage to show where EMV has been proven to work here: http://emvacceptedhere.com/ Per his Post #4240, feel free to add any places with active EMV terminals if you come across one.

As of 2014/05, the EMV terminals in most Walmarts and Sam's Clubs are being turned on. Hence, the best place to try them out would be your local Walmart or Sam's Club. For other merchants, it's slowly being phased in.

I hope people will post them in the Post your receipt of your 1st EMV based transaction in the US thread. cvarming has shown us an EMV transaction receipt from Brooklyn, NY in Post #2380. I myself had my first EMV based (Chip-and-Signature) transaction in two stores in the Los Angeles area, as shown in detail in Post #2705 (courtesy of WhatWhatTech for pointing these two stores out)

I don't want a chip in my card. I heard horror stories all over the media saying hackers can steal my credit card info from a mile away.
There are two types of chips. One is contactless and the other is contact. Cards can be either one or the other, or both.

In the Google Docs spreadsheet, the cards that are capable of contactless payments are listed seperately under the "RFID or NFC contactless chip" column. If it says yes, then that means it has the ability to do contactless payments. If it says no, it doesn't have that feature.

The one that the media has overhyped about hackers "stealing your information wirelessly" was the contactless type like this:

You are worried about this happening, right?

You don't have to worry. EMV is a chip standard that can have both contact and contactless interfaces. With the traditional contact interface, this means you actually have to physically insert the chip into a POS terminal for it to be authorized, like this:

With the contact interface, nothing is wireless. No data is sent out in a stand-alone contact type EMV chip. With the EMV contactless interface, data is sent wirelessly.

Furthermore, contactless chip cards are required to show a symbol (looks like Wi-Fi symbol) somewhere on the card that to denote it's capability as a contactless card. For example, here's an example of a Discover Card with contactless capability (in which Discover calls "Discover ZIP") showing the contactless symbol on the back of the card:

Don't believe everything that the media says. Besides, millions of people all over the world from London to Singapore, uses contactless payments daily in extremely crowded subways and mass transit with nary any problems. There are multiple layers of encrypted securities and keys that are needed to break the code.

Frankly, giving your physical card to a waiter/waitress who takes the card out of your view is much more susceptible to fraud than contactless payments.

Why should I care?
If you are an international traveler, you will want this because majority of the world has or in the process of converting to this payment format.


In fact, in 2012, even North Korea moved to the EMV format, leaving the US as one of the countries in the world that hasn't done so.

In addition, VISA, MC, AMEX, and Discover have all agreed to incentivize the USA shifting to EMV payments by 2015 by shifting liability for fraudulent transactions to merchants if they do not have EMV equipment and the cardholder has an EMV card. So if you travel internationally or would like to get one before the others, you might be interested in getting one.


BS! I had no problems using my card in [insert whereever country], [insert whatever point in time]
If you stick to the tourist path where they have lots of visitors from the US, you should have no problems using your mag-stripe only card in hotels and restaurants, at least for now. But as things can change as things go forward.

However, consider that once you start taking the off-beaten path, go to non-touristy places where they are not familiar with mag-stripes, rent a car and use toll roads, fill up gas, or try to buy train tickets you might end up into a trouble of the machine not recognizing your card because it lacks the chip. Furthermore, a lot of toll roads, gas pumps, and automated ticket machines lack any human assistance to help you when you need it the most.

But [insert credit card company] told me all merchants that display their logo must accept them! All I have to do is report them for violating their agreements, right?
There are several factors against this.

1. You can only speak English. The merchant representative, most likely a part-time clerk earning minimum wage, speaks in a different language, let's say French. If you have no French language skills, how are you going to get your point across? Are you going to whip out your cell phone at exorbitant int'l roaming charges and hope the customer service is going to translate it for you on the spot? Or maybe you might actually know French. But how about Swahili, Farsi, Balinese, or the multiple languages in mainland China?

2. Just like US, the rest of the world's businesses uses part-time minimum wage workers as cashiers to cut down on labor costs. Most of their SOP training manuals are written by MBA types to not to do anything they are not familiar with. Do not expect them to understand the intricate details of credit card mumbo jumbo. You don't expect Taco Bell employees to understand the minute details of Discover-JCB-Union Pay agreements, right? Same thing the other way around: be respectful as a guest in their country, prepare in advance in their ways, avoid being an "ugly American" stereotype.

3. You are a guest in their country. You are a minority. If 99.9% of their country's people and other tourists from around the world uses EMV, do you really think they are going to accomodate the 0.1% of American tourists who only have mag-stripes credit cards?

4. Again, you are a guest in their country. How would you, as an American standing in line, react if a Chinese tourist was clogging up the lines at a local Taco Bell because the clerk doesn't understand the Discover-Union Pay agreement and has trouble communicating between Mandarin spoken by the tourist and English spoken by the Taco Bell clerk? Same way the other way around. You do not want to clog up the lines for everyone. The less hassle, the better.

5. VISA and MC make tons of money from merchants in that country. Say SNCF French Rail. It's a billion dollar company in France. Do you think VISA is going to pull the plug of their relationship with SNCF because SNCF refuses to do mag-stripe processing at their unmanned train station kiosk? Of course not. Be realistic.

6. And lastly, if you're up against an unstaffed toll kiosk, gas pump or train ticket machine, are you going to yell curses at the machine?

But I want my credit card to be able to be used in the US too!
No worries. They have not gotten rid of the mag-stripe on the back of the card for backward compatibility reasons, just like we still have embossed numbers on our cards for backwards compatibility to using those old carbon copy imprinters.

[insert own Hyatt card image front and back together with red arrows pointing to all the backward compatibility features]

You use the chip on the front of the card abroad (for now), and the mag-stripe just like any other card for the US. Basically, you're increasing your credit card's acceptance rate by getting a card that both via the chip and the mag-stripe. You're getting a better deal for free.

And when 2015 comes along and US switches to EMV, you'll be way ahead of everyone else too!


So why did the rest of the world and the US moved/moving toward EMV?
Primarily, due to fraud concerns. You see, the mag-stripe has been with us since the 1950s. It may have been the most high tech thing back in the day, but with the technology that is available today, any shmo can pick up a $100 USB magnetic card skimming device off of eBay and get your credit card info.

And unlike skimming off contactless cards which actually need the person to have l33t programming skills, skimming off a magnetic stripe has become so ubiquitous that nary a day goes about skimming fraud going on somewhere in America, from gas pumps, Michael's stores (2011), Target breaches (2013), restaurant waiters/waitresses, to even McDonald's drive thrus.

https://www.google.com/search?q=skimming+fraud

These type of fraud used to be prevalent in Europe. But once they started switching over to EMV starting over 2 decades ago, this type of fraud went elsewhere. It went over to Asia, Canada and Mexico, Latin America, etc. etc. until they too began implementing EMV to combat skimming fraud. The US is practically the only country left that hasn't done so, therefore all the fraud that used to take place elsewhere is now happening here.


But EMV is old and it's not fool proof. Shouldn't we just skip over it and do something new instead?
Yes, EMV is old. It was developed in the 1990s and its smart card payment predecessor was first introduced in France. But as of today, it has become the defacto global standard of payments.

But then, what else is there? There is no other de facto global standard of payments alternative. For example, if we decide to skip over it and do something new, hypothetically like DNA matching technology, it still means US int'l travelers will continue to have problems abroad with useless plastic acceptance because no other country is using this DNA matching technology except the US.

Besides, nothing is fool proof. You can say that the bank vault isn't fool proof because you can crack it open if enough C4 is used. But your average low-life scumbag isn't likely to get military grade C4 easily either. But the bank vault does make it harder to get the bank's money over say a petty cash box. That's the point here. EMV is akin to a security tight bank vault, the old mag-stripe is akin to a petty cash box lying around inside the drawer.


I'm a business owner and I don't think EMV is going to take off. I'm not going to spend extra hundreds of dollars to upgrade my credit card machine. Convince me other wise why I should.
I can understand the added extra cost to your business once this switchover takes place. But before even saying that, look at your existing POS terminal. Does it have a slot somewhere to insert a card?

Most likely, if you had replaced your POS terminal within the past five years, you already have an EMV capable terminal. EMV is basically just not turned on yet from the processor and acquirer side.

If you have an EMV capable terminal, then a best bet would be to contact your acquirer to have the EMV feature turned on. You did your end of the deal already by having an EMV capable terminal, it is now the acquirers' responsibility to turn it on in accordance to the EMV switchover mandate.

And if you don't, you are going to replace your POS terminal anyway from common wear and tear. It isn't a hard switch-over. You can continue to use your POS terminal until it dies out because EMV cardholders will still have the mag-stripe on the back. And by the time your non-EMV capable POS terminal is up for replacement the market will be full with these newer POS terminals that can accept the mag-stripe, EMV, as well as contactless payments.

In addition, you may also want to check with your acquirer or processor about EMV capable terminals. Some of them are willing to replace your terminal for free in preparation for the US EMV switchover. Call and ask for details.


But what's in it for me? I'm the one that has to pay for the upgrade.
All the major card networks have given incentives for merchants for the upcoming EMV switchover.

If 75% or more of your credit card transactions are done on an EMV contact and contactless terminal, they are going to waive your annual PCI-DSS fees, which usually costs you around $5.00-$19.95/month per terminal. The overall long term cost savings of those compliance fees will be larger than the cost of an one time upgrade for the terminal.

The downside is that once EMV switchover happens and if you do not have a POS terminal that is able to accept EMV, the fraud liability shifts over to the merchant.

I own several fast food franchises. If I upgrade my POS terminals at all of my restaurants, it's going to cost me thousands, if not millions. I don't think anyone is going to use a fake credit card to buy $5 burgers. And if they do, wouldn't it be cheaper for me to eat the fraud cost?
Remember also that fraud isn't just committed by dishonest customers using fraudulent cards. Fraud can also happen with dishonest employees skimming off credit card data from the mag-stripe as in the case of a teenage McDonald's drive thru employee skimming off $13,000 of customers' credit cards in Olympia, WA. Consider the public relations fall out that your business may have if this happens (i.e. the big Target breach of 2013, where someone used a mag stripe card to load malware INTO Target's system). Is it worth risking to take such a huge PR disaster?
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USA EMV cards: Availability, Q&A (Chip & PIN -or- Chip & Signature) [2012-2015]

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Old Apr 7, 2014, 11:40 am
  #3856  
 
Join Date: Nov 2012
Posts: 3,537
Originally Posted by JEFFJAGUAR
But if chip and signature becomes the standard, then all our whining about what our banks are doing will be rendered moot. All I care about, quite frankly, is knowing my card will ALWAYS be honored. If I get that, for the most part, I'll be a happy camper.

And yes I agree. In the UK, they almost always at the very least look at the signature. Whether some 18 year old resident of Romania working as a clerk in a British business will actually make a stink about it is another matter.
A resident of Romania wouldn't be working as a clerk in a British business, unless it was a British-owned business in Romania. But no resident of Romania is going to commute to Britain. I think you mean a citizen of Romania, resident in Britain

Now, as for the actual point - I think that there is a great value in the card always being honoured, but there is also great value in getting a good value. One benefit of chip-and-PIN is that you're basically guaranteed to be able to back out of a DCC transaction, which has enormous value. Also, the added security reduces the odds of being locked out due to fraud, thus also improving convenience.

Due to these reasons, chip and signature is definitely an inferior customer experience, to my values.
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Old Apr 7, 2014, 1:52 pm
  #3857  
 
Join Date: Jul 2007
Posts: 1,762
Originally Posted by alexmt
A resident of Romania wouldn't be working as a clerk in a British business, unless it was a British-owned business in Romania. But no resident of Romania is going to commute to Britain. I think you mean a citizen of Romania, resident in Britain

Now, as for the actual point - I think that there is a great value in the card always being honoured, but there is also great value in getting a good value. One benefit of chip-and-PIN is that you're basically guaranteed to be able to back out of a DCC transaction, which has enormous value. Also, the added security reduces the odds of being locked out due to fraud, thus also improving convenience.

Due to these reasons, chip and signature is definitely an inferior customer experience, to my values.
Sorry. Of course that was what I meant regarding the Romanian citizen. Believe me, I've run into them, especially as waiters and waitresses in restaurants.

As far as the second point, I do see the values you pointed to but neither is a major problem. I will never allow myself to be dcc'd. Period. If I can't resolve it with the manager, I will dispute the charge and it will be charged back. But we've discussed that. As far as being locked out, well that's why I bring more than one card on a trip. I mean they are valid points but certainly not the key point of what we've been arguing for the last 257 pages. I think the major question is and has always been making sure our cards are honored everywhere. If the US banks had not begun the move to emv, this has been an increasing problem. That remains the major thing I want resolved. If I can get chip and pin also, fine. But from what we've been reading and seeing here, I wouldn't hold my breath.

Last edited by JEFFJAGUAR; Apr 7, 2014 at 1:58 pm
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Old Apr 7, 2014, 3:51 pm
  #3858  
 
Join Date: Jul 2006
Location: LAX
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Posts: 7,161
Originally Posted by alexmt
One benefit of chip-and-PIN is that you're basically guaranteed to be able to back out of a DCC transaction, which has enormous value.
THIS.

I think it all comes down to "who is in control" when you make the credit card transaction go through.

With Chip-and-PIN, you the cardholder, has control of everything from entering the tip amount, choosing yes/no on DCC, entering PIN, and pressing the final "OK" for the transaction to go through.

It leaves out all the arbitrary stuff out. You don't have to worry about dishonest waiters trying to tack on extra tips, letting them press yes on DCC because "it's our policy," or whatever.


Maybe it's a generation gap issue? Maybe the Baby Boomers are fine with signing the slip and letting them figure it out because it's easier. And that's what services are geared toward these days: the Baby Boomer generation because they are the most populous and have the most spendable cash.

But for Millennials POV who are the next generation, we grew up playing video games with a bunch of buttons on controllers, being adept with technology as it came along, and most of us having minimum wage job experience, it is my opinion that most of us in our generation rather would be the ones in control.

If we can figure it out on our own, we'd rather do it ourselves and we'd rather be the one in the controls from entering tips, selecting DCC, and pressing the big green button for the transaction to go through. Seriously, just give me the PIN pad; I can figure it out. It's not that hard to do.
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Old Apr 7, 2014, 7:12 pm
  #3859  
 
Join Date: May 2010
Posts: 148
Has anyone applied/received either of the credit cards from UNFCU and tried them abroad to confirm they are Chip & Pin priority?
rtwvagabond is offline  
Old Apr 7, 2014, 8:27 pm
  #3860  
 
Join Date: Jan 2014
Location: LAX/SFO/OAK
Posts: 218
I've updated some of the information in the Google Doc for Citi. I've also put in the notes that you can request a chip card online.
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Old Apr 7, 2014, 11:56 pm
  #3861  
 
Join Date: Nov 2012
Posts: 3,537
Originally Posted by JEFFJAGUAR
Sorry. Of course that was what I meant regarding the Romanian citizen. Believe me, I've run into them, especially as waiters and waitresses in restaurants.

As far as the second point, I do see the values you pointed to but neither is a major problem. I will never allow myself to be dcc'd. Period. If I can't resolve it with the manager, I will dispute the charge and it will be charged back. But we've discussed that. As far as being locked out, well that's why I bring more than one card on a trip. I mean they are valid points but certainly not the key point of what we've been arguing for the last 257 pages. I think the major question is and has always been making sure our cards are honored everywhere. If the US banks had not begun the move to emv, this has been an increasing problem. That remains the major thing I want resolved. If I can get chip and pin also, fine. But from what we've been reading and seeing here, I wouldn't hold my breath.
I guess I got picky on the Romania thing, because the dislike toward them really ticks me off. People hate Romanians, and I don't understand why. Every Romanian I've ever known or done business with has been fantastic. Friendly, hard workers, intelligent.

Oddly, even they warn me about... wait for this... other Romanians. Which I find bizarre.

Now, to avoid dragging this off topic - I agree acceptance is important, to a point. I'd far rather my card be declined than have it DCC'd or have to waste my time getting in a fight over DCC. Or over an "accidental" extra zero entered into the amount (happened to me in Rome once). This is why I highly value chip-and-PIN. Not holding breath? Of course not. But it's still important to insist to our banks that we'd prefer chip-and-PIN. Ultimately, they'll listen to customers... hopefully.
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Old Apr 8, 2014, 3:17 am
  #3862  
 
Join Date: Jan 2014
Location: The UK
Posts: 154
Originally Posted by rtwvagabond
Has anyone applied/received either of the credit cards from UNFCU and tried them abroad to confirm they are Chip & Pin priority?
Yes, I have one and I use it a lot. It is C&P priority. Sure, it charges a 1% FTF, but I guess I don't mind since I'd rather not fight with clerks about taking my card. I received it by applying through the new UN-USA programme.

Hope that helps.
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Old Apr 8, 2014, 9:26 am
  #3863  
 
Join Date: Jul 2006
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Posts: 7,161
Originally Posted by alexmt
Oddly, even they warn me about... wait for this... other Romanians. Which I find bizarre.
That's pretty much everywhere. In Bali, I've been warned about the northern Balinese as opposed to the southern end. In Greece, I've been warned by Greeks about other Greeks especially those that sympathize with the Golden Dawn movement. In Japan, there's a rivalry going on between Kanto (Tokyo area) vs Kansai (Osaka area) regionalities. And over here you have the left coast hippies versus the Murica crowd.
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Old Apr 10, 2014, 2:54 pm
  #3864  
 
Join Date: Oct 2012
Location: Balkan peninsula
Posts: 31
Working contact chip terminals and ATMs spotted in March. Sort of speed-up of rollout I would say.

Zion city, Los Angeles, CA
Wal-Marts, Niles, IL
Bourbon Novelties, New Orleans, LA
Bay City bike rentals, San Francisco, CA
Refreshed LV, Las Vegas, NV
Crescent beach care, Saing Augustine, FL
Carol's daughter, New York, NY
Zumiez, Orlando, FL
Las Vegas boar harbour, Boulder city, NV
Cellular plus, Boston, MA
Ecompanystore, Redmond, WA
Westway diner, New York, NY
Wholesome gourmet, Brooklyn, NY

Chase, Issaquah, WA
CT Travelex, San Francisco, CA
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Old Apr 10, 2014, 3:46 pm
  #3865  
 
Join Date: Jul 2012
Location: Canada
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http://www.bizjournals.com/orlando/m...ll-sheedy.html

Interesting. We'll have to wait and see what they say.
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Old Apr 10, 2014, 4:39 pm
  #3866  
 
Join Date: Jul 2006
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Posts: 7,161
VeriFone introduces 5 iPhone/iPad compatible mobile payment devices, fully EMV capable, to compete with Square

http://www.telecompaper.com/news/ver...ogram--1006242
http://www.verifone.com/products/family/payware-mobile/

Originally Posted by Telecom Paper
PAYware Mobile services from VeriFone are mPOS devices that enable retailers and merchants to extend the POS to new environments. PAYware Mobile devices feature universal, Payment Card Industry (PCI) compliant mPOS adapters that transform smartphones and tablets into devices that can accept contactless, chip and PIN and traditional mag-stripe card payments. Some devices also accept NFC payments and feature high-end barcode scanning for additional functionality such as remote inventory management, checkout and access to product information.
Back in 2011, VeriFone accused Square of being a skimming device. But Square was and still is a rather popular way to process credit cards today in the US in certain markets. Then Target happened so I guess VeriFone realized that in order to go up against Square, they need to start introducing their own mobile lineup with something that Square doesn't offer: EMV capability

https://kurtraschke.com/2011/03/verifone-square-emv


It'll be interesting to see how or if Square responds with their own EMV capable device. It's not like it can't be done, iZettle is the norm in Europe and now VeriFone offers one for the US market so the ball is now in Square's court to play catch up.

Last edited by kebosabi; Apr 10, 2014 at 4:48 pm
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Old Apr 10, 2014, 5:46 pm
  #3867  
 
Join Date: Jul 2007
Posts: 1,762
Originally Posted by kebosabi
VeriFone introduces 5 iPhone/iPad compatible mobile payment devices, fully EMV capable, to compete with Square

http://www.telecompaper.com/news/ver...ogram--1006242
http://www.verifone.com/products/family/payware-mobile/



Back in 2011, VeriFone accused Square of being a skimming device. But Square was and still is a rather popular way to process credit cards today in the US in certain markets. Then Target happened so I guess VeriFone realized that in order to go up against Square, they need to start introducing their own mobile lineup with something that Square doesn't offer: EMV capability

https://kurtraschke.com/2011/03/verifone-square-emv


It'll be interesting to see how or if Square responds with their own EMV capable device. It's not like it can't be done, iZettle is the norm in Europe and now VeriFone offers one for the US market so the ball is now in Square's court to play catch up.
From what I've read, square is very much aware they will have to go to emv compatibility but what analysts are saying is that they will no longer be able to provide the readers for free (although another strategy might be to increase swipe fees or insertion fees I guess they will have to call them).
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Old Apr 10, 2014, 5:53 pm
  #3868  
 
Join Date: Jul 2006
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Originally Posted by JEFFJAGUAR
From what I've read, square is very much aware they will have to go to emv compatibility but what analysts are saying is that they will no longer be able to provide the readers for free (although another strategy might be to increase swipe fees or insertion fees I guess they will have to call them).
If the past 258 pages has shown with competing banks offering EMV cards now as low as $0 annual fee and 0% FTF (remember few years ago when EMV cards were being introduced, they were only offered for those who can apply for a JP Morgan Chase Palladium card with hefty annual fees or came attached with BS fees like the Travelex Cash Passport), is that competition usually takes care of that.

Considering how big of a payments market the US is, it'll be an interesting watch to see how the mobile payments market will become as EMV conversion takes place in the US.

Until now, the mobile payments device market in the US was pretty much monopolized by Square. Now that VeriFone is onboard with a fully EMV capable mobile payments device, Square now has competition.

iZettle (a Square like device with EMV capability, used primarily in Europe) could come to the US anytime they want too, now would be a perfect time for them as the US is switching over to EMV and Square not offering any mobile product that is EMV capable.


Of course, there's no guarantee that they might all start scratching each other's backs, form a cartel and start fixing prices, but that's another story.

Last edited by kebosabi; Apr 10, 2014 at 5:59 pm
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Old Apr 10, 2014, 5:54 pm
  #3869  
 
Join Date: Jan 2014
Location: LAX/SFO/OAK
Posts: 218
Originally Posted by kebosabi
VeriFone introduces 5 iPhone/iPad compatible mobile payment devices, fully EMV capable, to compete with Square

http://www.telecompaper.com/news/ver...ogram--1006242
http://www.verifone.com/products/family/payware-mobile/



Back in 2011, VeriFone accused Square of being a skimming device. But Square was and still is a rather popular way to process credit cards today in the US in certain markets. Then Target happened so I guess VeriFone realized that in order to go up against Square, they need to start introducing their own mobile lineup with something that Square doesn't offer: EMV capability

https://kurtraschke.com/2011/03/verifone-square-emv


It'll be interesting to see how or if Square responds with their own EMV capable device. It's not like it can't be done, iZettle is the norm in Europe and now VeriFone offers one for the US market so the ball is now in Square's court to play catch up.
I have a source at Square who tells me that they are working on it.
WhatWhatTech is offline  
Old Apr 11, 2014, 8:54 am
  #3870  
 
Join Date: Jul 2011
Posts: 1,138
According to this CNBC article, more Wal-Mart stores (about 1,000) should be able to take EMV cards

http://www.cnbc.com/id/101569008

Two weeks ago, Wal-Mart "turned on" software at about 1,000 of its U.S. stores, enabling its point-of-sale systems to accept chip-and-PIN cards, though there are few of those cards currently being used in the U.S.
MASTERNC is offline  


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