Should CO shift to a Rolling Elite Year?

Subscribe
Mar 29, 2005 | 8:34 am
  #1  
Recently, Hilton modified their frequent guest program to offer "elite" status within a rolling 12-month period, and not the typical calendar year that other frequent programs have. So in Hilton's case, when you qualify for an elite level, you're elite status is good for the next 12 months.

Do you think CO should offer a similar rolling status year too?

So if you flew 50k miles in OCT-DEC of last year, you would only need to fly 25k miles more now and you'd earn Platinum status for the next 12 months. This way, your EQM's/segments aren't re-set to zero at the end of the year.

I think this would help reduce "riff-raffs" who may earn status early in the year ...and replace them with real loyals who regularly fly CO throughout the year.
Mar 29, 2005 | 8:47 am
  #2  
The logistical nightmare!

There are somtimes minor posting issues with miles / bonuses / promotions...

I cant imagine Continental IT attempting to implement a system to managing rolling elite years...


-Vincent
Mar 29, 2005 | 8:57 am
  #3  
I think it is too early to tell how this will work for Hilton but I certainly love the concept if they get it to work. On one hand it adds a new level of database management and on the other it reduces the huge worklog in Jan and Feb as CO scrambles to audit everyone's account.
Mar 29, 2005 | 9:08 am
  #4  
Hilton has done an EXTREMELY poor job of communicating the changes to its customers. I certainly hope that anyone else who follows this path does a better job. As far as earning status is concerned, I would think that this makes it easier to gain status. Hilton actually has a 13 month window and it seems to still be using the same status year, April to March, as it did before...
Mar 29, 2005 | 9:22 am
  #5  
Quote: I think this would help reduce "riff-raffs" who may earn status early in the year ...and replace them with real loyals who regularly fly CO throughout the year.
I'm not sure I follow. This would apply to both "riff-raffs" and everyone else, so what difference does it make to CO if someone concentrates their flying in a short period, vs. spreading it out over the year? Unless the goal is to reward steady cash flow vs. sporadic cash flow, the money is still the same and green either way.

Similarly, with the 12 month clock always ticking away, this would hurt some very loyal customers who may take a brief reprieve from flying for a month or two, just before their qualification year ends.
Mar 29, 2005 | 11:32 am
  #6  
Reduce riff raffs, haha....a program like this will definitely encourage them to keep doing it!!

WASJETBOY
Mar 29, 2005 | 12:14 pm
  #7  
I seriously don't see what the issue is with "riff raff" elites... Sitting in an airline seat for how many ever thousands of miles one does ... those hard butt in seat miles no matter what... Airlines need to get off thier high horses...

-Vincent