Should CO shift to a Rolling Elite Year?
Recently, Hilton modified their frequent guest program to offer "elite" status within a rolling 12-month period, and not the typical calendar year that other frequent programs have. So in Hilton's case, when you qualify for an elite level, you're elite status is good for the next 12 months.
Do you think CO should offer a similar rolling status year too?
So if you flew 50k miles in OCT-DEC of last year, you would only need to fly 25k miles more now and you'd earn Platinum status for the next 12 months. This way, your EQM's/segments aren't re-set to zero at the end of the year.
I think this would help reduce "riff-raffs" who may earn status early in the year ...and replace them with real loyals who regularly fly CO throughout the year.