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-   -   Thoughts on Livery (https://www.flyertalk.com/forum/continental-onepass-pre-merger/1080508-thoughts-livery.html)

TWA Fan 1 May 2, 2010 9:59 pm


Originally Posted by sfogate (Post 13886407)
I don't think CO's livery is outdated at all. I have absolute zero idea which is the current UA livery as I see planes painted in two schemes daily.

AA, on the other hand, needs a new makeover. I think their logo is from the 60's.

This is the current UA livery, most likely soon to be adorning all CO planes:

http://cdn-www.airliners.net/aviatio.../1/1063185.jpg

photo courtesy of airliners.net

UAL awesome May 2, 2010 10:00 pm


Originally Posted by cerealmarketer (Post 13886302)
To give you some CO history....

The management team that took over that airline in 1994 inherited two Continental legacy schemes -- not because of a merger, but because of a UA like incompetence at phasing the new scheme in a timely manner.

Gordon Bethune, the CEO who took over then (and hired Smisek) made it a point to get all of the planes painted to one scheme within months, regardless of other priorities.

From a financial perspective it appears irrational, but I suspect Smisek will take a similar approach to the dated grey scheme once the operations combine. That scheme has about as many years left on it as the Continental scheme. In other words, they'll have the same priority to get one one look -- whatever that look is.

I understand that, but there is only so much painting capacity to go around. And as old as the grey scheme is, it still says "United" on it, which is the brand the airline wants used, where as CO's planes say "Continental" on them and that brand will be retired. US Airways and Delta slowed down on the painting of their old livery a/c to focus on America West and Northwest liveried planes and I bet we'll see something similar with United and Continental.

Where does CO paint their planes? UA uses ROW, VCV, and PUS. I think the new airline will go to many outside vendors like GLH to get a lot of the painting done.

sfogate May 2, 2010 10:13 pm


Originally Posted by TWA Fan 1 (Post 13886466)
This is the current UA livery, most likely soon to be adorning all CO planes:

http://cdn-www.airliners.net/aviatio.../1/1063185.jpg

photo courtesy of airliners.net

Thank you.

I vote that the new company hires someone to come up with something better than this. If we want to be the best in the business, I think we need a sharper image worldwide. This is not it, as least for me. Nothing crisp or clean cut and the two logos are confusing.

channa May 2, 2010 10:49 pm


Originally Posted by Pahdz (Post 13883176)
it sure doesn't seem like it

no matter what you think of US, i think they did a very good job with their new livery when they combined with HP

Indeed. Though the legacy US East (blue background) planes are still around, but the logo is at least the same. If they use the current UA livery, the gray birds are so out of place, they probably will address it at the same time as when they paint the CO birds.



Originally Posted by UAL awesome (Post 13886471)
US Airways and Delta slowed down on the painting of their old livery a/c to focus on America West and Northwest liveried planes and I bet we'll see something similar with United and Continental.

There are still a bunch of NWA planes flying around. DL has now 3 liveries in operation -- NWA, Delta (legacy = ribbon/flag), DELTA (current = widget).

KarlJ May 3, 2010 3:42 am

Well, the press release is up on .bomb. As far as the livery:

Aircraft will have the Continental livery, logo and colors with the United name, and the announcement campaign slogan will be “Let’s Fly Together.”

http://content.united.com/ual/asset/...ay_575x526.jpg
http://www.unitedcontinentalmerger.com/

tsmith92 May 3, 2010 3:43 am

United's website is announcing the merger and showing an image of a plane with the United name but the Continental globe on the tail (in a interestingly named image, interstit_u2_coldplay_575x526.jpg)
http://content.united.com/ual/asset/...ay_575x526.jpg

GregWTravels May 3, 2010 4:55 am

I like it. I'm glad the globe is staying. Always loved the globe - it makes it feel very worldly.

HeathrowGuy May 3, 2010 5:06 am


Originally Posted by UAL awesome (Post 13886471)
I understand that, but there is only so much painting capacity to go around. And as old as the grey scheme is, it still says "United" on it, which is the brand the airline wants used, where as CO's planes say "Continental" on them and that brand will be retired. US Airways and Delta slowed down on the painting of their old livery a/c to focus on America West and Northwest liveried planes and I bet we'll see something similar with United and Continental.

Where does CO paint their planes? UA uses ROW, VCV, and PUS. I think the new airline will go to many outside vendors like GLH to get a lot of the painting done.

The changeover from "Continental" to "United" can be done rather quickly - within days just by using temporary stickers and temp paint jobs.

radonc1 May 3, 2010 5:11 am


Originally Posted by HeathrowGuy (Post 13887583)
The changeover from "Continental" to "United" can be done rather quickly - within days just by using temporary stickers and temp paint jobs.

I am going to commit the heinous crime of cross posting but the mods can shoot me ;)

Livery can be changed in the future by the stroke of a paintbrush, but a name ... that is a totally different kettle of fish. Goodby CO, hello UA .

Bonehead May 3, 2010 6:57 am


Originally Posted by radonc1 (Post 13887603)
I am going to commit the heinous crime of cross posting but the mods can shoot me ;)

Livery can be changed in the future by the stroke of a paintbrush, but a name ... that is a totally different kettle of fish. Goodby CO, hello UA .

Not so sure on this one. CO's management team and livery...this seems to be in no way the same scenario that we saw with DL/NW, where a great airline essentially vanished. The new airline truly does look like a hybrid.

PhlyingRPh May 3, 2010 7:39 am

Not to be negative, because I am very excited about this merger, but it looks like the full-page pic on United.com is a bit of a hack job - I mean it's the kind of thing I would put together if I got a call at 11:00PM on Sunday night and was told to have a picture of a United/Continental aircraft on the website by 8:00AM Monday. Have a look...http://www.united.com before they replace it. OTOH, if this is what they go with, I hope it eases some of the concerns that CO staff and pax have about the new entity.

Edited to add: I've just read the complete merger announcement and I like what I have read about the ownership, branding and slogan "Let's Fly Together". Good Job Continental and United!

BearX220 May 3, 2010 9:03 am


Originally Posted by Bonehead (Post 13888060)
CO's management team and livery...this seems to be in no way the same scenario that we saw with DL/NW, where a great airline essentially vanished. The new airline truly does look like a hybrid.

I'm very surprised and pleased by the hybrid approach. The United brandwork is going away. Very surprised indeed.

thezipper May 3, 2010 9:17 am

Gotta love it... I was VERY impressed to see (on the surface at least) this coming forward from UA and CO...

http://i.usatoday.net/communitymanag...anex-large.jpg

They seem to be taking both airlines into the equation and keeping visible parts, unlike the previous aquisition where the borg deleted any and all references to "Northwest Airlines".... I hope the rest of the merger goes like this...

meFIRST May 3, 2010 9:23 am

OMG! . The new livery is ugly.

Please - United is such a cool brand.

uastarflyer May 3, 2010 9:29 am


Originally Posted by meFIRST (Post 13889218)
OMG! . The new livery is ugly.

I hate it. I hate the new tail and the gold.

I also hate the font.

Most importantly, the loss of the tulip with the small speck of red is a major loss. :(

There is no reason to have to combine the logos/livery. Add the gold stripe if you wish, but do not lose the tulip!!!!!!


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