Western retail brands in China
#16
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#17
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https://www.cnn.com/2023/08/22/busin...hnk/index.html
Oh, well.

(I grabbed these images from Google because I was curious about the importance of biscuits to the brand...maybe not so high on the list any more.)
Eta: I went to the grand opening of the Xujiahui Popeyes yesterday. The restaurant is clean and the staff, full of enthusiasm. I thought the food was kind of disgusting, even though from a qualitative standpoint, better than KFC or Dicos. Here are a few pics.

I'm starting off with this napkin photo because it relates to my logo evolution image above. Basically, they're sticking with the classic style, but have omitted one word.

They built up hype by using a significant amount of outdoor advertising.

I passed by on Monday night while they were preparing for the Tuesday launch.


The sandwich tasted as bad as it looks and I lack words to describe those nugget things. I mean, the chicken itself was moist and tender, but the batter was uncharted territory for my pallette.
Last edited by moondog; Nov 7, 23 at 11:34 pm
#18
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NFL brand in china;
The Frankfurt NFL game last night had chinese commentator's, (Chiefs vs Dolphins) tv feed from NFL network, only a couple commercials in 1st quarter then last week highlights in the commercial slots.
Used a tv box with free VIP sports app, station was 'polar lights.' only english was the referee calls on penalties...
Ads for the Frankfurt NFL game next sunday , week 10, will be, Colts vs Patriots at 10:30 pm in china. probably with the same chinese commentators who explain NFL football in chinese.
The Frankfurt NFL game last night had chinese commentator's, (Chiefs vs Dolphins) tv feed from NFL network, only a couple commercials in 1st quarter then last week highlights in the commercial slots.
Used a tv box with free VIP sports app, station was 'polar lights.' only english was the referee calls on penalties...
Ads for the Frankfurt NFL game next sunday , week 10, will be, Colts vs Patriots at 10:30 pm in china. probably with the same chinese commentators who explain NFL football in chinese.
#19
Join Date: Feb 2003
Posts: 9,828
NFL brand in china;
The Frankfurt NFL game last night had chinese commentator's, (Chiefs vs Dolphins) tv feed from NFL network, only a couple commercials in 1st quarter then last week highlights in the commercial slots.
Used a tv box with free VIP sports app, station was 'polar lights.' only english was the referee calls on penalties...
Ads for the Frankfurt NFL game next sunday , week 10, will be, Colts vs Patriots at 10:30 pm in china. probably with the same chinese commentators who explain NFL football in chinese.
The Frankfurt NFL game last night had chinese commentator's, (Chiefs vs Dolphins) tv feed from NFL network, only a couple commercials in 1st quarter then last week highlights in the commercial slots.
Used a tv box with free VIP sports app, station was 'polar lights.' only english was the referee calls on penalties...
Ads for the Frankfurt NFL game next sunday , week 10, will be, Colts vs Patriots at 10:30 pm in china. probably with the same chinese commentators who explain NFL football in chinese.
#20
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NFL
Thanks, Old school here, I like free NFL 'live' games, was amazed they were using NFL network as the free tv feed. but it was the Frankfurt game! I'll find Tencent on this tv box.
#21
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#22
Join Date: Dec 2009
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Yep, probably true now that foreign western tourism is residual in the mainland, MLB has had better luck in other Asian countries, ie Japan, Ive noted that in China, when i wear my NFL logo shirts, the Chinese blur it with the Nba.