Originally Posted by
narvik
If Starbucks closes down in China, I won't shed a tear.
RMB 32.00 for a coffee or whatever they charge? What a ripoff!
Starbucks' success in China isn't solely due to its coffee, which, considering the price point, isn't particularly exceptional. Rather, what appeals to the Chinese market is the concept and ideology of a Western, relaxed, and calm work lifestyle. This includes the idea of working on a MacBook in Starbucks, perceived as a premium way of life. This approach, rather than the coffee itself, is what has enabled Starbucks to being so successful in the past.