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Originally Posted by Bigu2023
(Post 37745515)
Speaking as a CX DM, I have to say I'm actually glad CX is keeping The Wing F exclusive to us during this initial rollout. The lounge experience is much better when capacity is tightly controlled. However, I definitely feel for that OWE passenger. It's easy to see it from their side when you flip the scenario: I use the JAL F lounge at NRT all the time. If JAL suddenly restricted that lounge to only their own top-tier members and locked out partner OWEs, I'd be pretty upset myself. It's a harsh reality check on alliance benefits.....
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Originally Posted by PHXTrvler
(Post 37746060)
This is a really good point, dilution of OWE benefits is not good for any of us, because as soon as airlines start restricting their lounges to their own FF'ers others will do the same, which will only serve to reduce options for all OWE when they're not at their home airport.
Who’s paying for your airport lounge access? - Mainly Miles We're all commenting from user experience of how crowded/uncrowded this/that is and extrapolating to "restrict OWE" in a populistic political manner. Bottom line counts - Say assuming a flyer don't bother to visit Pier (cuz it's far away) and skip Wing F, CX is loosing out on potential revenue charging back to respective FFP. Captive HK based DM will fly CX anyways with or without Wing F. Any non-DM CX J/Y flyer accessing Wing F can be US$50+ per pax, not a bad revenue generator for someone to "stop by" immediately after South Immigration. I for sure always made a pit-stop at Wing F on departure but when time was short I didn't bother to go Pier. that's lost opportunity financially. |
Wing’s opening is an elite retention strategy. DM has a hidden delta from long-term loyalty behaviour. If CX fumbles DM’s moat there’s far more at risk than a relatively small stream of alliance lounge reimbursement revenue
Assuming the rumour mill is true about The Bridge and The Pier then I would expect Wing F remains DM only until a hypothetical F/OWE side at The Bridge can further pad CX’s own elite strategy |
Originally Posted by fakecd
(Post 37746290)
Airport Lounge Access Economics: Who Foots The Bill, How Much Do They Pay? - One Mile at a Time
Who’s paying for your airport lounge access? - Mainly Miles We're all commenting from user experience of how crowded/uncrowded this/that is and extrapolating to "restrict OWE" in a populistic political manner. Bottom line counts - Say assuming a flyer don't bother to visit Pier (cuz it's far away) and skip Wing F, CX is loosing out on potential revenue charging back to respective FFP. Captive HK based DM will fly CX anyways with or without Wing F. Any non-DM CX J/Y flyer accessing Wing F can be US$50+ per pax, not a bad revenue generator for someone to "stop by" immediately after South Immigration. I for sure always made a pit-stop at Wing F on departure but when time was short I didn't bother to go Pier. that's lost opportunity financially. |
Originally Posted by fakecd
(Post 37746290)
Airport Lounge Access Economics: Who Foots The Bill, How Much Do They Pay? - One Mile at a Time
Who’s paying for your airport lounge access? - Mainly Miles We're all commenting from user experience of how crowded/uncrowded this/that is and extrapolating to "restrict OWE" in a populistic political manner. Bottom line counts - Say assuming a flyer don't bother to visit Pier (cuz it's far away) and skip Wing F, CX is loosing out on potential revenue charging back to respective FFP. Captive HK based DM will fly CX anyways with or without Wing F. Any non-DM CX J/Y flyer accessing Wing F can be US$50+ per pax, not a bad revenue generator for someone to "stop by" immediately after South Immigration. I for sure always made a pit-stop at Wing F on departure but when time was short I didn't bother to go Pier. that's lost opportunity financially. what the debate is about, and the direction I understand CX to have taken a few years ago that led to this revamp, is enhancing the value of their own loyalty program (and DM, by association). They're aware there are costs to it. They're also seeing a huge influx of members. I think something often overlooked is that the "discrimination" by CX really isn't entirely aimed at the OW pax from elsewhere, especially overseas. It's not directed at the AA OWE visiting from the US once or twice a year. There is a significant group of HK and Asian-based FFs who fly mostly on CX metal, but were banking to other FF programs in the pre-COVID years because they were just a better value proposition for the user. Lets all be honest the Cx program has not exactly been competitive for a long time and savvy travelers exploited it and did what was best for them, rightly in my view. CX has (also rightly, in my assessment) determined they're really the ones who hold the cards, since they're the ones with the assets these captive Asia-based OW travellers seem to want. But tons of people were British Airways, American, and other programs back in the day. CX is closing that loophole and thinks that the overall benefit of a vastly more valuable loyalty program will outweigh the smaller change of lounge revenue, in the grand scheme. The lounge build-out strategy has really been a smart thing I think, but this isn't the Plaza Premium model, CX isn't built to build a business collecting $50 from OWEs. The lounge strategy is more about part of the bigger picture of a desirable loyalty program, where CX better controls their "currency" of Asia Miles, allowing their loyalty members and higher tiers to use them easier and more efficiently, and generates significant demand from partners who are selling those miles. CX was really miles behind their partners a decade ago with this game and they're just catching up. This is what it looks like when an airline people actually want to fly, has a valuable loyalty program (before, Cx was a desirable airline and basically outsourced its program to partners).
Originally Posted by eclipseer
(Post 37746392)
Wing’s opening is an elite retention strategy. DM has a hidden delta from long-term loyalty behaviour. If CX fumbles DM’s moat there’s far more at risk than a relatively small stream of alliance lounge reimbursement revenue
Originally Posted by caedwa
(Post 37746424)
Similarly if non-CX OWE flying CX J start visiting the QF lounge that will cost CX. It's probably easily over a USD100 difference for CX compared with having another program pay their entry into Wing F.
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Originally Posted by QRC3288
(Post 37746459)
your logic is impeccable in the instance.
what the debate is about, and the direction I understand CX to have taken a few years ago that led to this revamp, is enhancing the value of their own loyalty program (and DM, by association). They're aware there are costs to it. They're also seeing a huge influx of members. I think something often overlooked is that the "discrimination" by CX really isn't entirely aimed at the OW pax from elsewhere, especially overseas. It's not directed at the AA OWE visiting from the US once or twice a year. There is a significant group of HK and Asian-based FFs who fly mostly on CX metal, but were banking to other FF programs in the pre-COVID years because they were just a better value proposition for the user. Lets all be honest the Cx program has not exactly been competitive for a long time and savvy travelers exploited it and did what was best for them, rightly in my view. CX has (also rightly, in my assessment) determined they're really the ones who hold the cards, since they're the ones with the assets these captive Asia-based OW travellers seem to want. But tons of people were British Airways, American, and other programs back in the day. CX is closing that loophole and thinks that the overall benefit of a vastly more valuable loyalty program will outweigh the smaller change of lounge revenue, in the grand scheme. The lounge build-out strategy has really been a smart thing I think, but this isn't the Plaza Premium model, CX isn't built to build a business collecting $50 from OWEs. The lounge strategy is more about part of the bigger picture of a desirable loyalty program, where CX better controls their "currency" of Asia Miles, allowing their loyalty members and higher tiers to use them easier and more efficiently, and generates significant demand from partners who are selling those miles. CX was really miles behind their partners a decade ago with this game and they're just catching up. This is what it looks like when an airline people actually want to fly, has a valuable loyalty program (before, Cx was a desirable airline and basically outsourced its program to partners). yes, this makes sense to me. definitely true on the surface. but as part of the larger logic, this is a tradeoff. i'm not really sure CX is swimming in cash (or costs) from lounge access. It's not nothing but it doesn't really move the needle. The real game is flying people and cargo, and selling miles for cash. The last one is what you can do a lot more of if you have a desirable loyalty program. CX has had a pretty undermonetized loyalty membership program as long as I've been around (20 years), while competitors ate their lunch. It seems to me they're finally getting their act together. One potential path is if OW makes OWE+ an official tier - BA GGL, AA EXP, CX, AY Lumo, even plebian IB has Platinum Prime. Then CX could invite these real frequent flying high value pax to the CX flagship lounge as brand promotion, leaving out the cheapo OWEs. |
Originally Posted by CXCPA
(Post 37745782)
Haha. Question but irrelevant here . Which is the best F lounge u all think for ow out there ? 😂 I probably think it’s JAL F. The food at Wing F is good and better than Pier F but not that great I think compared to JAL.
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Originally Posted by PHXTrvler
(Post 37746060)
This is a really good point, dilution of OWE benefits is not good for any of us, because as soon as airlines start restricting their lounges to their own FF'ers others will do the same, which will only serve to reduce options for all OWE when they're not at their home airport.
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Originally Posted by fakecd
(Post 37746290)
Airport Lounge Access Economics: Who Foots The Bill, How Much Do They Pay? - One Mile at a Time
Who’s paying for your airport lounge access? - Mainly Miles We're all commenting from user experience of how crowded/uncrowded this/that is and extrapolating to "restrict OWE" in a populistic political manner. Bottom line counts - Say assuming a flyer don't bother to visit Pier (cuz it's far away) and skip Wing F, CX is loosing out on potential revenue charging back to respective FFP. Captive HK based DM will fly CX anyways with or without Wing F. Any non-DM CX J/Y flyer accessing Wing F can be US$50+ per pax, not a bad revenue generator for someone to "stop by" immediately after South Immigration. I for sure always made a pit-stop at Wing F on departure but when time was short I didn't bother to go Pier. that's lost opportunity financially. |
Originally Posted by VE105
(Post 37746544)
You must be kidding. Food at JL F lounge is shite other than their sushi. And the service, ambience and decoration are all no match to Pier/Wing F.
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Originally Posted by VE105
(Post 37746544)
You must be kidding. Food at JL F lounge is shite other than their sushi. And the service, ambience and decoration are all no match to Pier/Wing F.
Originally Posted by VE105
(Post 37746551)
If CX cares about lounge revenue over DM/F experience, it doesn't need to bother those Taobao Emeralds.
Originally Posted by CX860
(Post 37746587)
CX F can get too packed - I had to abandon breakfast the other day because it took too long - that has never happened to me in JL F. Service can be a miss due to be understaffed too.
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Originally Posted by percysmith
(Post 37746602)
Wing F. Well if you don't get served in time, that's a problem in any Flounge...
When its good I would agree CX F lounge is better than JL F lounge but they can drop the ball sometimes but then obviously still better than the likes of Concorde Room where the service is just consistently trash. |
Originally Posted by VE105
(Post 37746548)
QR BA QF AA have done this for a long time, don't act like CX is the first.
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Originally Posted by 1worldFlyer
(Post 37746622)
QF doesn't have a single lounge across their network that's not accessible to oneworld Emeralds. AA has exactly one (Chelsea Lounge at JFK) but there are 3 other lounges available to oneworld Emeralds in that same terminal. QR really is the one notable exception where oneworld access rules are being ignored at most of their lounges.
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Originally Posted by 1worldFlyer
(Post 37746622)
QR really is the one notable exception where oneworld access rules are being ignored at most of their lounges.
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