"We'll soon be elevating your Cathay experience"
May 27, 2021 | 10:41 pm
#1
Original Poster
Join Date: Jan 2011
Posts: 2,657
"We'll soon be elevating your Cathay experience"
Just received an email with the following text:
"At Cathay Pacific, we're always searching for new ways to help you move forward in style – to connect you with people, places and experiences that matter.
Now, we're going to elevate the Cathay experience you know and love into a lifestyle experience that will add to your pleasure and enjoyment."
Sneak preview:
Doesn't make much sense, except that they are dropping Pacific from their name / logo?
"At Cathay Pacific, we're always searching for new ways to help you move forward in style – to connect you with people, places and experiences that matter.
Now, we're going to elevate the Cathay experience you know and love into a lifestyle experience that will add to your pleasure and enjoyment."
Sneak preview:
Doesn't make much sense, except that they are dropping Pacific from their name / logo?
May 27, 2021 | 10:47 pm
#2
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,797
The wording implies something to do with non-flight activities.
May 27, 2021 | 10:48 pm
#3
Join Date: Nov 2009
Location: HK
Programs: CX Silver
Posts: 182
Most preview of a preview ever. The video shows us nothing...!
May 27, 2021 | 11:02 pm
#4
Join Date: Aug 2017
Location: New York, NY - USA
Programs: CX Diamond (DM)
Posts: 353
They must have KPI's related to how often or how regularly they send us marketing emails, or maybe the agency that manages it does, because to me this seems like the most pointless email I have received today so far. Sure, it made me think about CX and MPC, which is really the point after all, to put the brand in front of mind, but I mean seriously guys, you couldn't think of anything better to email me about?
Hang on, let me roll my eyes.
Hang on, let me roll my eyes.
May 27, 2021 | 11:06 pm
#5
FlyerTalk Evangelist
Join Date: Dec 2004
Programs: CX Green, QF Platinum, BAEC Silver, Hyatt Glob
Posts: 10,797
Well we’re talking about it and intrigued so they got the result they wanted.
May 27, 2021 | 11:43 pm
#6
Join Date: Sep 2013
Location: Singapore
Programs: Cathay, KrisFlyer, Hyatt, Hilton, Bonvoy
Posts: 1,161
Did they bake this out of some creek in the walls of cathay city? Can’t remember if there was any recent surveys they reached out to us for in this aspect
May 28, 2021 | 12:46 am
#8
Join Date: Jun 2004
Location: HKG, NYC
Programs: CX Marco Polo Gold, Hilton Diamond, IHG Platinum Ambassador, Marriott Platinum
Posts: 186
I wonder if they will rebrand Swire Hotels to Cathay Hotels.
May 28, 2021 | 4:04 am
#9
Join Date: Apr 2008
Programs: Confirmed
Posts: 1,097
My guesses:
1 - like the ANA X programme, Cathay will launch a shopping/payment platform, probably based on Asia Miles. It’ll be a currency for Cathay+partner.
2 - dropping the pacific in the brand. People call it Cathay anyway. Too many syllables present.
1 - like the ANA X programme, Cathay will launch a shopping/payment platform, probably based on Asia Miles. It’ll be a currency for Cathay+partner.
2 - dropping the pacific in the brand. People call it Cathay anyway. Too many syllables present.
May 28, 2021 | 6:10 am
#10
Join Date: Apr 2001
Location: HKG/HND/OOL
Programs: QF Emerald. SQ Gold.
Posts: 3,584
2. unlikely. cost of re-doing all that branding/livery is cash CX does not have now.
May 28, 2021 | 7:46 am
#11
Join Date: Feb 2018
Location: WAS
Programs: Virtuoso TA, UA 1MM, Hilton Diamond, Marriott LT Platinum
Posts: 445
Hmm how about let us visit hk?
May 28, 2021 | 2:24 pm
#12
FlyerTalk Evangelist
Join Date: Aug 2009
Location: ZOA, SFO, HKG
Programs: UA 1K 0.9MM, Marriott Gold, HHonors Gold, Hertz PC, SBux Gold, TSA Pre✓
Posts: 13,807
The elevated experience is you will be enjoying the delightful cuisine from Cathay when you are quarantined. Seriously.
May 28, 2021 | 8:25 pm
#13
Join Date: Dec 2003
Location: Hong Kong
Programs: CX Diamond / SQ Gold / Bonvoy Platinum / Hyatt Globalist / Hilton Gold
Posts: 1,100
Great, CX has found yet another way to waste money (although not as much as their fuel hedging) - doing another rebranding. I read somewhere that the Dragonair rebranding cost several million USD?
May 28, 2021 | 10:52 pm
#14
Join Date: Apr 2018
Programs: CX DM
Posts: 240
If they're dropping Pacific from the name, any chance they'll change Cathay to an acronym like Qantas?
May 29, 2021 | 1:43 am
#15
Join Date: May 2021
Programs: Cathay Pacific - Diamond | World of Hyatt - Globalist | IHG - Diamond
Posts: 42
What're the chances of CX merging Marco Polo Club and Asia Miles into a single programme, similar to what Air Canada recently did with Aerolan?