UK Domestic Market Research
Jul 15, 2003, 2:45 am
#1
Original Poster
Join Date: Apr 2002
Location: Edinburgh UK
Programs: BA Silver, HHonours Gold, Mucci of Pucci, Oyster Card, Nectar Card, Father's Day Card
Posts: 9,372
UK Domestic Market Research
I've just received an Email from a research company doing a project for BA on UK Domestic flights. You get a pin number and a URL.
The survey crashes about halfway through.
The bit I saw was looking at various scenarios and how much we would be prepared to pay. The starting point was the current fully flexible fare of 318 and then how much we would pay for more restrictions.
Then it crashed. Tried once more then it crashed again and thought I'd better get on with the day job.
The survey crashes about halfway through.
The bit I saw was looking at various scenarios and how much we would be prepared to pay. The starting point was the current fully flexible fare of 318 and then how much we would pay for more restrictions.
Then it crashed. Tried once more then it crashed again and thought I'd better get on with the day job.
Jul 15, 2003, 12:03 pm
#3
Original Poster
Join Date: Apr 2002
Location: Edinburgh UK
Programs: BA Silver, HHonours Gold, Mucci of Pucci, Oyster Card, Nectar Card, Father's Day Card
Posts: 9,372
I've now completed the survey from home. Mainly it is asking how much extra people are prepared to pay for various things on top of a non-refundable non-changeable ticket of 59?
How much extra to get flexibility one or both ways. How much extra for lounge access. How much extra for fast track departure. How much extra to print boarding cards at home (shouldn't we get paid for that?). How much extra for more elbow room (perhaps some 2x3 seating on UK Dom?)
Also would it be acceptable to introduce a 3 booking fee for credit cards online so as to encourage the use of debit cards. Err - come on guys you also promote BA branded credit cards don't you?
[This message has been edited by edi-traveller (edited 07-15-2003).]
How much extra to get flexibility one or both ways. How much extra for lounge access. How much extra for fast track departure. How much extra to print boarding cards at home (shouldn't we get paid for that?). How much extra for more elbow room (perhaps some 2x3 seating on UK Dom?)
Also would it be acceptable to introduce a 3 booking fee for credit cards online so as to encourage the use of debit cards. Err - come on guys you also promote BA branded credit cards don't you?
[This message has been edited by edi-traveller (edited 07-15-2003).]
Jul 15, 2003, 11:24 pm
#4
Join Date: Nov 2001
Location: SAV/HHH
Programs: BA Lifetime Gold (current GGL), HH Diamond
Posts: 1,293
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by edi-traveller:
Also would it be acceptable to introduce a 3 booking fee for credit cards online so as to encourage the use of debit cards. Err - come on guys you also promote BA branded credit cards don't you?
</font>
Also would it be acceptable to introduce a 3 booking fee for credit cards online so as to encourage the use of debit cards. Err - come on guys you also promote BA branded credit cards don't you?
</font>
How many people have corporate debit cards?
Jul 16, 2003, 12:08 pm
#5
Join Date: Mar 2002
Location: MEL
Programs: BA Gold; VA Velocity Gold; LH FTL; Marriott Gold; ICHG Platinum AMB; Hilton Gold
Posts: 5,393
I think there a several different versions of the survey. Mine took a theoretical 593 full C-class ticket from Heathrow to Rome and asked me how much, by comparison, I would be prepared to pay for a range of different ticket types. Things they varied included:
Airport of arrival (would you pay more to use Heathrow)
Time of arrival (would you be prepared to put up with arriving back at Midnight)
Flexibility (would you accept a lower priced ticket with flexibility but a 40 change fee every time you changed)
Would you like the idea of a ticket that was non-changeable on the outward leg but fully flexible on the retrun (yes please!)
How much less would you see yourself paying for a ticket that was fully flexible but no refundable and had to be bought a week in advance?
Also lots of permutations of the Saturday-night-stay, 2-night stay variety.
Airport of arrival (would you pay more to use Heathrow)
Time of arrival (would you be prepared to put up with arriving back at Midnight)
Flexibility (would you accept a lower priced ticket with flexibility but a 40 change fee every time you changed)
Would you like the idea of a ticket that was non-changeable on the outward leg but fully flexible on the retrun (yes please!)
How much less would you see yourself paying for a ticket that was fully flexible but no refundable and had to be bought a week in advance?
Also lots of permutations of the Saturday-night-stay, 2-night stay variety.