BA announces Avios partnership with Nectar
#691
Join Date: Feb 2012
Location: London
Programs: Sir Ratechaser Seigneur de la Patience d'un Saint (Mucci), BA Silver, Starbucks Gold
Posts: 2,561
In the meantime, I'll gladly make hay - I want the Avios as I'm a picky redeemer and get good value out of the scheme.
#692
Join Date: Oct 2009
Location: Dundee
Programs: BA Plastic. HH Diamond. Speedwell Bar Lifetime Platinum.
Posts: 1,425
#693
Join Date: Nov 2017
Posts: 3,061
Please could you both help me understand where you get the value you from. I did a typical shop today of £40. I earnt 40 base plus 10 bonus, 50 points total or 1.25 points per £. This is dreadful as each point is worth 0.5p, it's not worth it, especially as I'm nowhere near Confus' 15-40 points per £. If I were averaging 15 per £, I wouldn't have an issue.
I don’t think I have any ‘tricks’ as such. Sainsbury’s is my most convenient supermarket so I do most (but not all) of my regular shops there, and have done for the last few years. I don’t have expensive tastes and live on my own, so my total spend is fairly low. I hate waste so refuse to buy things I don’t want or need just because there’s a points offer, but will allow points to sway me if there’s a direct choice (e.g. my offers alternate between orange and apple juice and I like them both, so I’ll pick whichever is in the app that week).
Like many offers, it won’t work for everyone, but is working very well for me.
#694
Join Date: May 2007
Location: London, UK
Programs: BA Gold, AA EXP
Posts: 1,140
Isn't every loyalty scheme a game between the two players though? And I'm including BAEC/Avios in that statement
I'm fortunate to live within easy reach of decently sized Tesco/Sainsburys/Morrisons/Waitrose/Asda/Aldi stores so I can shop around and cherry pick where to buy food commodities based on price. I do have definite preferences for fresh food though - like meat/fish/fruit/veg. These tend to drive my 'big' shops.
So, if the Sainsburys app offers me 100 points to buy any pot of jam/honey/preserve will I go there? Well probably yes, because my favourite brand isn't going to be much cheaper in one of the other places. 10 points to buy some bananas (a current offer), probably not. The offers aren't going to drastically change my shopping habits dramatically, but if I can buy something with a Sainsburys bonus that I was already going to buy then, why not?
It will be interesting to see how the Sainsburys offers change as the Nectar/Avios relationship matures.
I'm fortunate to live within easy reach of decently sized Tesco/Sainsburys/Morrisons/Waitrose/Asda/Aldi stores so I can shop around and cherry pick where to buy food commodities based on price. I do have definite preferences for fresh food though - like meat/fish/fruit/veg. These tend to drive my 'big' shops.
So, if the Sainsburys app offers me 100 points to buy any pot of jam/honey/preserve will I go there? Well probably yes, because my favourite brand isn't going to be much cheaper in one of the other places. 10 points to buy some bananas (a current offer), probably not. The offers aren't going to drastically change my shopping habits dramatically, but if I can buy something with a Sainsburys bonus that I was already going to buy then, why not?
It will be interesting to see how the Sainsburys offers change as the Nectar/Avios relationship matures.
#695
Join Date: Mar 2018
Location: London
Programs: BAEC | qantas | IHG | Hilton Honors | Priority Pass | Nandos
Posts: 868
Having most of the supermarkets within walking distance (except Asda and Morrisons) I take the same approach. That said I think Sainsbury's is the one supermarket that has gone significantly backwards over time (relative to the others), and I struggle to see how the "10 points when you buy loose onions" type offers is going to tempt me there. Fundamentally it suffers from lacking the value of the Lidl/Aldis and lacking the quality of the Waitrose/M&Ss, and the stores look the same as they did 20 or 30 years ago when Sainsbury's did very well as the middle class supermarket of choice before things changed.
One area of particular interest to me is the price of wine (hic!). A few years ago, Sainsburys were competitive on price, but it has been less convenient to shop there for their offers recently - and their base prices have got less competitive.. I've had an email from Tesco this evening about a '25% off 6' offer for a couple of weeks - I'll certainly be looking at that.
#697
Join Date: Jan 2007
Location: Somewhere in Europe
Posts: 3,362
My offers dropped yesterday and this is the first week I've had the 10 & 20 points inflicted on me in anyway.
I got
60 points on free from cookies
10 points on part baked baguettes (2 weeks ago was the first time I bought these at Sainsbury's)
10 points on French dressing (Has always been 50 points alternating weekly between French and Honey & Mustard)
20 points on 4pt milk (Normally 40/50 points)
50 points on bistro salad
70 points on 12 pack of 500ml water
160 points on Lisboa red wine
20 points on 6 eggs (Normally 50/60)
Notably I have eight offers instead of the usual six and there are still some decent ones in there.
Looking back through my activity over the last few weeks a fortnight ago I shopped in a big store three times that week and did not visit the convenience store at all. Normally it's always a convenience store I go to.
Think I might give them a miss for a couple of weeks and see what happens as I've had vouchers through the post this week for Tesco, Morrisons and M&S plus Lidl have also dropped a £5 off £25 spend on the app.
I got
60 points on free from cookies
10 points on part baked baguettes (2 weeks ago was the first time I bought these at Sainsbury's)
10 points on French dressing (Has always been 50 points alternating weekly between French and Honey & Mustard)
20 points on 4pt milk (Normally 40/50 points)
50 points on bistro salad
70 points on 12 pack of 500ml water
160 points on Lisboa red wine
20 points on 6 eggs (Normally 50/60)
Notably I have eight offers instead of the usual six and there are still some decent ones in there.
Looking back through my activity over the last few weeks a fortnight ago I shopped in a big store three times that week and did not visit the convenience store at all. Normally it's always a convenience store I go to.
Think I might give them a miss for a couple of weeks and see what happens as I've had vouchers through the post this week for Tesco, Morrisons and M&S plus Lidl have also dropped a £5 off £25 spend on the app.
#698
FlyerTalk Evangelist
Join Date: Aug 2002
Location: London
Programs: Mucci. Nothing else matters.
Posts: 38,644
Take BAEC and Avios: For us (as I suspect for many other FTers too), it doesn't have to be actively played. In normal times, Avios just roll in faster than they can easily be spent, and status just comes as a natural corollary to the flying we would do anyway; if we drop a tier one year, we drop a tier - it isn't a huge deal. Only in marginal times would we pay closer attention to the earning rules.
Similarly, Tesco Clubcard doesn't have to be gamed either. For most of us, it's now a straightforward 1% cashback.
I can see how Sainsburys/Nectar can be gamed very profitably. But it requires active playing to a much greater extent.
#700
FlyerTalk Evangelist
Join Date: Feb 2004
Location: London
Programs: BA, VS, HH, IHG, MB, MR
Posts: 26,871
There are around 5m Avios accounts in the UK. Allowing for duplication across families, households etc you are probably still at 3-4m. Head for Points has a core readership of around 50,000 and I imagine BA FT is just a fraction of that. It is the 99% of Avios account holders who don't engage with me or this place that need to be won over - the ones who you see using the free BA Amex when you go shopping :-)
#701
Join Date: Aug 2003
Location: London, UK
Programs: bmi DC, BAEC
Posts: 1,108
This is why I think it won't work well. The level of gamification that FTers are willing to indulge in is far different to what the general public will do. They will see the poor headline Nectar earning rate and decide not to bother.
There are around 5m Avios accounts in the UK. Allowing for duplication across families, households etc you are probably still at 3-4m. Head for Points has a core readership of around 50,000 and I imagine BA FT is just a fraction of that. It is the 99% of Avios account holders who don't engage with me or this place that need to be won over - the ones who you see using the free BA Amex when you go shopping :-)
There are around 5m Avios accounts in the UK. Allowing for duplication across families, households etc you are probably still at 3-4m. Head for Points has a core readership of around 50,000 and I imagine BA FT is just a fraction of that. It is the 99% of Avios account holders who don't engage with me or this place that need to be won over - the ones who you see using the free BA Amex when you go shopping :-)
Presumably Sainsburys/Nectar are quite happy for the FT/HfP crowd *not* to play the game, as they will extract too much value out of Sainsburys/Nectar.
However the great swathe of BAEC members who don't extract maximum value out of BA (by failing to read FT/HfP) are the cannon fodder that Sainsburys/Nectar presumably want to get their hands on.
Gamification is proven to work with the general public. Hard to see why the Sainsburys/Nectar game would be anything different.
#702
Join Date: Apr 2019
Programs: British Airways
Posts: 50
I have been using my wife's nectar card and like others have said the bonus points have been decreasing lately.
Is it worth opening my own nectar account and switching between them for each weekly shop to get better offers? Has anyone else tried this?
Is it worth opening my own nectar account and switching between them for each weekly shop to get better offers? Has anyone else tried this?
#703
Join Date: Nov 2017
Posts: 3,061
If you share an address (and name?), they will work it out even if your accounts aren’t linked. If you can use a new address then yes it could work (do you perhaps live at 23a but your wife at 23?)
#704
Join Date: Apr 2019
Programs: British Airways
Posts: 50
She hasn't taken my surname so that helps and I'll just put my parents address instead. They don't shop at Sainsbury’s AFAIK. Will report back if there is anything useful.
#705
Join Date: Nov 2010
Posts: 5,596
Nectar and Sainsbury's dont care. We have 3 Nectar cards registered at this address and all three of us have different offers. When I do the shopping either at the till or self service, the staff are always willing to help so we get the best deal on each account.