OneWorld Livery
#32
Join Date: May 2014
Posts: 7,237
Painting a new livery on an existing aircraft is not normally done to coincide with a long check, at least according to my memory. Not for nothing BA didn't have a paint bay (when there was one) next door to where the Heavy maintenance was done, i.e. BAMC or BAMG. During a heavy input I know that specific elements (e.g. engine cowlings) can be taken out and repainted as part of their refurbishment, or new ones are added, but the fuselage and wings aren't repainted. Rather, there is a thorough dry cleaning done by hand and polishing, so the plane looks as if it's been repainted.
Cost-wise, I remember a figure in the region of £200,000 floating around, based on paint costs and manpower, but not including items such as revenue reduction deriving from not having the plane in the air, or the cost of the infrastructure. Any design, I think, can be had and I struggle to think that painting a oneworld livery would be more expensive than the current one. It would, surely, require some work from the Engineering team to build the vector designs and the actual plans (for I don't think that any of the existing airplanes in the fleet has been painted with a oneworld livery in the past). If I were BA I'd simply paint in oneworld livery some of the new aircraft coming online: there are A321neos, A350s and B77Ws due soon. They all need paintjobs, don't they? And both Airbus & Boeing painters are familiar with the oneworld colour scheme, as well as BA's.
Cost-wise, I remember a figure in the region of £200,000 floating around, based on paint costs and manpower, but not including items such as revenue reduction deriving from not having the plane in the air, or the cost of the infrastructure. Any design, I think, can be had and I struggle to think that painting a oneworld livery would be more expensive than the current one. It would, surely, require some work from the Engineering team to build the vector designs and the actual plans (for I don't think that any of the existing airplanes in the fleet has been painted with a oneworld livery in the past). If I were BA I'd simply paint in oneworld livery some of the new aircraft coming online: there are A321neos, A350s and B77Ws due soon. They all need paintjobs, don't they? And both Airbus & Boeing painters are familiar with the oneworld colour scheme, as well as BA's.
#33
Join Date: May 2012
Posts: 113
From an aesthetic point of view, it’s best to paint the aircraft after a major hangar input rather than before in order to ensure all the external parts have an even coat of paint. Otherwise you run the risk of having panels replaced during maintenance which can affect the look.
#34
Ambassador, British Airways Executive Club
Join Date: Feb 2008
Location: UK
Posts: 10,153
I think the oneworld livery looks best on the 747's. None of the other aircraft would do it for me personally. (Picture is SYD in 2012 G-CIVL but I was on the 777 in the background)
#36
Original Poster
Join Date: Oct 2018
Location: London, UK
Programs: BAEC
Posts: 3,440
#37
Join Date: Nov 2011
Location: London, Babylon-on-Thames
Programs: BAEC Blue (back to Earth)
Posts: 1,507
However I would bet, based on past experience, whoever picks up from Sr Cruz will re-brand BA just as soon as they can. It's the standard go-to for a new era, i.e. post-COVID.
#39
Join Date: Aug 2003
Location: London, UK
Programs: bmi DC, BAEC
Posts: 1,108
New world means that painting the fleet unless absolutely necessary, won't be signed off. The US carriers did the same after 9-11, it means rebranding drags on for years and years. Air Canada's current rebrand has stopped.
However I would bet, based on past experience, whoever picks up from Sr Cruz will re-brand BA just as soon as they can. It's the standard go-to for a new era, i.e. post-COVID.
However I would bet, based on past experience, whoever picks up from Sr Cruz will re-brand BA just as soon as they can. It's the standard go-to for a new era, i.e. post-COVID.
#40
Join Date: Jan 2019
Programs: BA Exec Club
Posts: 954
no there’s nothing to know. AC is very much here to stay.
This same rumour mill as usual. Lest we all forget. AC and Luis Gallego we’re part of the founding management of clickair before luis then moved to Iberia and then AC now came in to BA. so I’d like to believe they have a good working relationship.
I’ve discovered an observation when it comes to people and their opinions of Alex Cruz. The moment BA does something they don’t like. It definitely has Alex Cruz written all over it. But when they do something good, that we haven’t seen for the past 13 years, new lounges, new CLUB WORLD, new food, table service operations you never see his name around any of those because that happens by magic. But one should expect that if they don’t like him.
This same rumour mill as usual. Lest we all forget. AC and Luis Gallego we’re part of the founding management of clickair before luis then moved to Iberia and then AC now came in to BA. so I’d like to believe they have a good working relationship.
I’ve discovered an observation when it comes to people and their opinions of Alex Cruz. The moment BA does something they don’t like. It definitely has Alex Cruz written all over it. But when they do something good, that we haven’t seen for the past 13 years, new lounges, new CLUB WORLD, new food, table service operations you never see his name around any of those because that happens by magic. But one should expect that if they don’t like him.
#41
Join Date: May 2014
Posts: 7,237
no there’s nothing to know. AC is very much here to stay.
This same rumour mill as usual. Lest we all forget. AC and Luis Gallego we’re part of the founding management of clickair before luis then moved to Iberia and then AC now came in to BA. so I’d like to believe they have a good working relationship.
I’ve discovered an observation when it comes to people and their opinions of Alex Cruz. The moment BA does something they don’t like. It definitely has Alex Cruz written all over it. But when they do something good, that we haven’t seen for the past 13 years, new lounges, new CLUB WORLD, new food, table service operations you never see his name around any of those because that happens by magic. But one should expect that if they don’t like him.
This same rumour mill as usual. Lest we all forget. AC and Luis Gallego we’re part of the founding management of clickair before luis then moved to Iberia and then AC now came in to BA. so I’d like to believe they have a good working relationship.
I’ve discovered an observation when it comes to people and their opinions of Alex Cruz. The moment BA does something they don’t like. It definitely has Alex Cruz written all over it. But when they do something good, that we haven’t seen for the past 13 years, new lounges, new CLUB WORLD, new food, table service operations you never see his name around any of those because that happens by magic. But one should expect that if they don’t like him.
Now, the wish I have is to see a new build wearing the Landor scheme. Maybe one of the new 77Ws. I'd be drooling like a St. Bernard to see that red cheatline running along the fuselage... Come on Alex, if you do it I'll stop saying you're mediocre!
#42
Join Date: Nov 2011
Location: London, Babylon-on-Thames
Programs: BAEC Blue (back to Earth)
Posts: 1,507
No certainly not, he could be here for some time. BUT when the next CEO arrives, he will likely be good cop to Cruz's bad cop. A rebuilder rather than a cost cutter. The company will eventually need to be brought back together in way that moves on from Walsh and Cruz. That's perfectly natural, the pain of the past is buried and the company heals. A rebrand is a natural part of that IMHO.
But no, not suggesting Alex is off any time soon.
But no, not suggesting Alex is off any time soon.
#43
Join Date: May 2007
Programs: BA Blue, EI Silver, Honours Gold, Marriott Gold
Posts: 1,209
No certainly not, he could be here for some time. BUT when the next CEO arrives, he will likely be good cop to Cruz's bad cop. A rebuilder rather than a cost cutter. The company will eventually need to be brought back together in way that moves on from Walsh and Cruz. That's perfectly natural, the pain of the past is buried and the company heals. A rebrand is a natural part of that IMHO.
The current trend is away from complex shading to simple, flat and single colour logos. See what Vauxhall, VW, BT, etc have done. Apparently these are more suitable for "the digital age". The irony is that screens have never been brighter, had higher resolution or more colour contrast. 5-10 years ago the 3-D logos were "for the smartphone age". But there we are.
#44
Join Date: Oct 2011
Location: City of Kingston Upon Hull
Programs: BAEC Gold
Posts: 4,940
#45
Join Date: Apr 2012
Location: LON
Programs: Mucci, BAEC, Eurostar
Posts: 3,293
In the first F loo on the port side of BA's 747s, which is the one I was thinking about, if the aircraft door was open it blocked that particular window.