Ridiculous airport upgrade pricing

Old Aug 10, 19, 8:03 pm
  #1  
Original Poster
 
Join Date: Sep 2006
Location: QDF
Programs: AA EXP (2MM), Marriott Tit
Posts: 1,003
Ridiculous airport upgrade pricing

I'm flying BA192 tonight, apparently in my purchased WT+ seat (21J with a blocked seat next to me). Call me crazy, but I simply can't imagine anyone paying $1100 for a WT+ to Club upgrade (more than the fare difference when I booked).

This seems like a serious lack of revenue maximization, particularly on a flight that's showing J9.

What am I missing?
masmadrid likes this.
PlatinumScum is offline  
Old Aug 10, 19, 8:13 pm
  #2  
 
Join Date: Jul 1999
Location: GOT
Programs: BA GGL/CCR; SK EBG; Hilton Diamond, A-Club Platinum, SPG Gold
Posts: 1,739
Would it be that you were denied the AUP offer and just quoted the fare difference? (IIRC BA will deny AUP offers to people who have utilised them too often on the past?)
Koru Flyer is offline  
Old Aug 10, 19, 8:19 pm
  #3  
Original Poster
 
Join Date: Sep 2006
Location: QDF
Programs: AA EXP (2MM), Marriott Tit
Posts: 1,003
Originally Posted by Koru Flyer View Post
Would it be that you were denied the AUP offer and just quoted the fare difference? (IIRC BA will deny AUP offers to people who have utilised them too often on the past?)
Doubtful, as I've never accepted any of their similarly outrageous offers in the past.
PlatinumScum is offline  
Old Aug 10, 19, 9:06 pm
  #4  
Suspended
 
Join Date: Jan 2002
Posts: 41,592
Originally Posted by PlatinumScum View Post
I'm flying BA192 tonight, apparently in my purchased WT+ seat (21J with a blocked seat next to me). Call me crazy, but I simply can't imagine anyone paying $1100 for a WT+ to Club upgrade (more than the fare difference when I booked).

This seems like a serious lack of revenue maximization, particularly on a flight that's showing J9.

What am I missing?
What you would seem to be missing is that it doesn;t matter what the fare was at time of original purchase, what matters is the fare when wanting to make a change. Why not just have booked business up front? If it was just a gamble at getting a discount offer to upgrade, then this time you missed out

The airline isn't going to always be offering discounted upgrades
Dave Noble is offline  
Old Aug 10, 19, 10:52 pm
  #5  
 
Join Date: Nov 2004
Programs: BA GGL, TK Elite
Posts: 2,743
Originally Posted by PlatinumScum View Post
This seems like a serious lack of revenue maximization, particularly on a flight that's showing J9.
I have many complaints about BA. But from a shareholder perspective none whatsoever. I don't think they leave a penny on the table when they can grab it with their greedy fingers.

If your flight shows J9 and the airport upgrade price is 1100 then something is going on that makes them do this. How are the C/D/R/I buckets?
LCY8737 is offline  
Old Aug 10, 19, 11:44 pm
  #6  
 
Join Date: Apr 2015
Location: At home...
Programs: BA Gold
Posts: 1,357
That price seems about right. I've often be offered a 'special price upgrade' (WT+-CW) which given my farcical expression even the agent has then noted, was not 'special'. However, a bargain compared with a $5500 upgrade being offered for one of my WT+-CW flights (although it is only $5400 if I upgrade both ways!). As others have noted before, BA don't want passengers knowing that they can take advantage of last minute 'cheap' upgrades since they probably wouldn't buy more expense fares in the first place.
CKBA is offline  
Old Aug 11, 19, 1:59 am
  #7  
 
Join Date: Jun 2014
Programs: BAEC silver
Posts: 450
Dallas to LHR $239 J to F donít mind if I do
Swampz64 is offline  
Old Aug 11, 19, 2:03 am
  #8  
 
Join Date: Oct 2013
Programs: BA Gold, VS Gold, IHG Platinum, Hilton Gold, Hertz Presidents Circle.
Posts: 894
Originally Posted by PlatinumScum View Post
I'm flying BA192 tonight, apparently in my purchased WT+ seat (21J with a blocked seat next to me). Call me crazy, but I simply can't imagine anyone paying $1100 for a WT+ to Club upgrade (more than the fare difference when I booked).

This seems like a serious lack of revenue maximization, particularly on a flight that's showing J9.

What am I missing?
Wouldn't it be refreshing if once or twice a year they just gave upgrades becuase a seat in the next cabin was available, obviously not every time but just the odd one as a thankyou.

I have numerous trips where the I've tried for an Avios upgrade Several times in the run up to recent trips to be told k ow availability only for the cabin I was trying to get in to be half empty once onboard.
tuonopepper is offline  
Old Aug 11, 19, 3:20 am
  #9  
Moderator: British Airways Executive Club
 
Join Date: Jan 2009
Programs: Battleaxe Alliance
Posts: 22,015
Originally Posted by tuonopepper View Post
Wouldn't it be refreshing if once or twice a year they just gave upgrades becuase a seat in the next cabin was available, obviously not every time but just the odd one as a thankyou.

I have numerous trips where the I've tried for an Avios upgrade Several times in the run up to recent trips to be told k ow availability only for the cabin I was trying to get in to be half empty once onboard.
Once or twice a year (e.g. to every status holder actually) would end up being a lot. Potential for serious revenue erosion by people expecting it (especially when they haven't had an upgrade for a while).
LTN Phobia is offline  
Old Aug 11, 19, 3:23 am
  #10  
Ambassador, British Airways; FlyerTalk Evangelist
 
Join Date: Apr 2012
Location: Leeds, UK
Programs: BA GGL/CCR, GfL, HH Diamond
Posts: 31,433
Originally Posted by tuonopepper View Post
Wouldn't it be refreshing if once or twice a year they just gave upgrades becuase a seat in the next cabin was available, obviously not every time but just the odd one as a thankyou.

I have numerous trips where the I've tried for an Avios upgrade Several times in the run up to recent trips to be told k ow availability only for the cabin I was trying to get in to be half empty once onboard.
They already do to some extent by giving GUFs to those to accumulate enough TPs - with recent changes they don't require reward availability.
KARFA is offline  
Old Aug 11, 19, 3:33 am
  #11  
 
Join Date: Dec 2018
Programs: BA
Posts: 118
Depends how much the WTP ticket cost but Iíd probably bite at that price.
LGWClosedAgain is offline  
Old Aug 11, 19, 3:42 am
  #12  
 
Join Date: Nov 2010
Posts: 4,923
Originally Posted by tuonopepper View Post
Wouldn't it be refreshing if once or twice a year they just gave upgrades becuase a seat in the next cabin was available, obviously not every time but just the odd one as a thankyou.

I have numerous trips where the I've tried for an Avios upgrade Several times in the run up to recent trips to be told k ow availability only for the cabin I was trying to get in to be half empty once onboard.
Absolutely no hope. BA revenue management would burn AC at the stake before they would allow that.
nancypants likes this.
rapidex is offline  
Old Aug 11, 19, 3:48 am
  #13  
 
Join Date: Mar 2004
Location: Warwickshire England
Posts: 568
If you want a particular class of travel, why don’t yiu book it in the first place?
AlanA is offline  
Old Aug 11, 19, 3:55 am
  #14  
Moderator, Iberia Airlines, Airport Lounges, and Ambassador, British Airways Executive Club
 
Join Date: Feb 2010
Programs: BA Lifetime Gold; Flying Blue Life Platinum; LH Sen.; Hilton Diamond; Kemal Kebabs Prized Customer
Posts: 48,310
Originally Posted by rapidex View Post
Absolutely no hope. BA revenue management would burn AC at the stake before they would allow that.
And nobody expects the Spanish Inquisition.

The usual East Coast to LHR AUP rate is around USD800 to USD1200, perhaps a bit less on a BOS service where they are really keen to move people, a bit more on a less than full DFW service. AUPs are calibrated so that they are always higher than the lowest differential possible between WTP and CW, however at the time of purchase it is possible that the AUP rate will be the most effective way into CW, for example if there isn't a Saturday night away. The entire logic here being that BA preserve overall revenue management over tactical short term monetary gain. So what happened here is that BA didn't need to create WTP space, and if they were offering CW it would be on the basis of about the same cost as the initial purchase cost. Want CW? Pay CW. Crazy it is not. Almost certainly the most cost effective route into CW would be Upgrade using Avios, where a different set of logic comes into play. Still there would have been USD 500 cash to pay on top of the Avios.

More information on AUP rates in the BA Forum Dashboard.
corporate-wage-slave is offline  
Old Aug 11, 19, 4:00 am
  #15  
FlyerTalk Evangelist
 
Join Date: Aug 2000
Location: London
Programs: Hilton, IHG - BA, LH, QR, TK
Posts: 13,862
Originally Posted by PlatinumScum View Post
I'm flying BA192 tonight ......
This seems like a serious lack of revenue maximization, particularly on a flight that's showing J9.

What am I missing?
A destination.
OK, an origin in this case. It's Dallas DFW
IAN-UK is offline  

Thread Tools
Search this Thread
Search Engine: