Disappointed in Black Friday Sale
Nov 25, 2018, 11:02 am
#46
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The commercial aviation markets between Europe, North America, and Asia are largely on screech. BA is a for profit business. It would be madness to discount a ticket merely to sell it for less than someone is willing to purchase it without generating something in return for the immediate revenue loss (or revenue foregone).
Regretably for OP, but not for the overall economy, he is not the customer BA wants. E.g., someone who holds off in anticipation of a sale. Rather, BA wants to encourage someone who is an occasional flier on some internal or micro-haul route, to take a flier (pardon the pun) and holiday in BKK or somesuch. Selling that person a somewhat discounted ticket may mean that the person enjoys the travel and later spends more on other long-haul leisure tickets. For the latter customer, BA is quite prepared to sacrifice a bit of revenue today. For OP, not so much.
One could always hope for an economic downturn leaving BA with empty seats to fill.
Regretably for OP, but not for the overall economy, he is not the customer BA wants. E.g., someone who holds off in anticipation of a sale. Rather, BA wants to encourage someone who is an occasional flier on some internal or micro-haul route, to take a flier (pardon the pun) and holiday in BKK or somesuch. Selling that person a somewhat discounted ticket may mean that the person enjoys the travel and later spends more on other long-haul leisure tickets. For the latter customer, BA is quite prepared to sacrifice a bit of revenue today. For OP, not so much.
One could always hope for an economic downturn leaving BA with empty seats to fill.
Nov 25, 2018, 11:24 am
#47
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
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Nov 29, 2018, 4:10 pm
#48
Join Date: Apr 2008
Location: Bridport, Dorset
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Posts: 2,130
Just looked at the Which? article they only looked at 94 items, 59 of which were Currys
Now they may have picked a good cross section, or Which being Which may have picked things that people already suspected of not being that cheap during the sale
A lot of their advice is OK but specifics and surveys can be very hit and miss.
Now they may have picked a good cross section, or Which being Which may have picked things that people already suspected of not being that cheap during the sale
A lot of their advice is OK but specifics and surveys can be very hit and miss.
They can also be very unfair to airlines, criticising for example, Flybe's cabin luggage size despite them operating smaller aircraft. Or Loganair's cancellations even though they operate in some of the harshest UK winters.