HMPS

First casualty of reducing F capacity will be reduction in FA staffing the cabin...... The PLAN has to be a single person making sure all the requisite factors ( training, supplies, attitudes, hard product, cleanliness, attention to details, speed and quality in dealing with negative feedback etc...of course the said person needs the authority to take swift action ( e g , buy "missing " liquor from SIN / SYD Duty Free shops).

Tobias-UK

louie-m

I'm intrigued. Why are you a long-term loyal customer if that's your experience of the food? In economy I could understand it, but if I found the food inedible on a regular basis in J and more particularly in F, I certainly would not be a loyal customer - in fact I wouldn't be a customer at all if there was a reasonable alternative.

simons1

You assume everyone has a choice. Many people who travel are at the behest of corporate travel policies which give little option.

flygirl68

Kumulani

There are tons of reasons one would regularly fly an airline whose onboard product they aren't satisfied with. Corporate travel policy is one, as mentioned above. Lower fares might be another. Living in London and wanting to take advantage of the BAEC combined with all the nonstop flights is yet another.

Or, maybe there are positive aspects of the product that make up for the negative. For example, although I believe that the Club World product is overall sub-par, it's hard to deny it's much better than some of the competition in terms of privacy. Since privacy is very important to me, I often pick CW over competing products that I think are better in most other ways. That doesn't mean I'm not allowed to point out those ways in which CW is a laggard.

DYKWIA

That's what AF have done I believe... to great acclaim. BA should maybe follow suit, and bring the J experience up to what F is now.

louie-m

I did say "... if there was a reasonable alternative". Perhaps Msclelovr (and you) and I have different definitions of loyal though. To me, the very use of the word loyal implies a choice. If you use an airline because you have to (eg corporate policies) or because it suits YOU better than the alternatives, that's simply a rational decision; you might be a regular or frequent user, but that in itself doesn't make you loyal. The first definition of loyal I googled was "faithful to any thing conceived to be deserving of fidelity". Personally, I would not consider an airline that chose to make their food offerings in J and F inedible (by Msclelovr's standards) deserving of fidelity.