BA is sorry...
Aug 10, 2017, 3:04 am
#1
Original Poster
Join Date: May 2013
Posts: 6,349
BA is sorry...
According to this website the BA Twitter team are very sorry. Top of the sorryness list in fact.
https://www.sorryfortheinconvenience.co.uk
https://www.sorryfortheinconvenience.co.uk
Aug 10, 2017, 3:12 am
#5
Join Date: Aug 2012
Location: Provincie Antwerpen, Vlaanderen, België
Programs: MUCCI Gold
Posts: 2,512
Sorry as in abject and woeful, perhaps.
I'm also interested to note that BA is even managing to outdo Great Western trains. This is a supremely impressive achievement given how incredibly crap they are.
Fantastic
Aug 10, 2017, 3:42 am
#9
Join Date: Sep 2013
Programs: BAEC Gold, EK Skywards (enhanced Blue !), Oman Air Sindbad Gold
Posts: 6,399
Takes some doing to be top of that particular list, given the .....er....quality of many of the other candidates.
The new marketing campaign is just about ready, surely ........
"Fly BA - the World's Sorriest Airline "
The new marketing campaign is just about ready, surely ........
"Fly BA - the World's Sorriest Airline "
Aug 10, 2017, 4:15 am
#12
Ambassador, British Airways Executive Club, easyJet and Ryanair
Join Date: Sep 2011
Location: UK/Las Vegas
Programs: BA Gold (GGL/CCR)
Posts: 15,927
According to this website the BA Twitter team are very sorry. Top of the sorryness list in fact.
https://www.sorryfortheinconvenience.co.uk
https://www.sorryfortheinconvenience.co.uk
Aug 10, 2017, 4:19 am
#14
Join Date: May 2016
Location: London
Programs: BA Gold, Accor Gold
Posts: 1,430
Aug 10, 2017, 4:29 am
#15
Join Date: Jan 2008
Posts: 3,839
Not at all.
Of course you could argue the lowest of the low won't even bother to say sorry or engage at all with customer complaints on social media (so won't be picked up by this measure), but in the modern society we live in, repeated baseless apologies with no attempt to actually rectify the core issue seem de rigueur, so its probably a very useful proxy for identifying which companies aren't meeting the expectations of their customers.
Of course you could argue the lowest of the low won't even bother to say sorry or engage at all with customer complaints on social media (so won't be picked up by this measure), but in the modern society we live in, repeated baseless apologies with no attempt to actually rectify the core issue seem de rigueur, so its probably a very useful proxy for identifying which companies aren't meeting the expectations of their customers.