BA is sorry...
 

According to this website the BA Twitter team are very sorry. Top of the sorryness list in fact.

https://www.sorryfortheinconvenience.co.uk

What a quintessentially British website. Love it.

Except, they're not.

Sorry, not sorry?

Are you suggesting that these apologies aren't heartfelt and sincere?! :eek:

Of course they are :p

Sorry as in abject and woeful, perhaps.

I'm also interested to note that BA is even managing to outdo Great Western trains. This is a supremely impressive achievement given how incredibly crap they are.

:D Fantastic

Funny :D

180 servings of humble pie each day :D

Nice to see they've found a league they can be top of

Takes some doing to be top of that particular list, given the .....er....quality of many of the other candidates.

The new marketing campaign is just about ready, surely ........

"Fly BA - the World's Sorriest Airline " :cool:

On multiple levels.

180 apologies per day! ffs lol

What a most peculiar website.

...but it's been a whole hour since they last said sorry?! Standards are definitely slipping!

(again, on multiple levels)

All the rage at the moment, take a look at the whatlinekerearns website for some brief amusement (unless you pay the TV licence, then not so much)

Not at all.

Of course you could argue the lowest of the low won't even bother to say sorry or engage at all with customer complaints on social media (so won't be picked up by this measure), but in the modern society we live in, repeated baseless apologies with no attempt to actually rectify the core issue seem de rigueur, so its probably a very useful proxy for identifying which companies aren't meeting the expectations of their customers.