New survey from “confirmit” focusing on service & brand
Sep 13, 2017, 7:29 am
#91
Join Date: Dec 2006
Location: LHR
Programs: BA Silver/ows, CX AsiaMiles (not even GR anymore!) missing my GO days
Posts: 1,581
Maybe the mods can split this off into a separate speculative discussion about variable reward pricing?
My first reaction is that this weakens the loyalty incentive since you no longer have much of an idea how many miles you'll need for an award. Some carriers have moved to variable pricing (DL is one, I think?). But they've done so in the context of significant improvements in the quality of both their hard and soft products which mean a.) awards are arguably worth paying more for now; and b.) they have other compelling ways of enticing paying customers other than reliance on the loyalty program.
Considering the substantial YQ BA already charges for awards to sit in business seats that are way behind what most of their competitors offer, I feel like they're just about at the max of what I'd consider reasonable avios to pay for the seats. With the barrage of negative press they're getting and the hit their brand perception is taking, I suspect they'd struggle to get people excited about spending even more Avios for awards.
My first reaction is that this weakens the loyalty incentive since you no longer have much of an idea how many miles you'll need for an award. Some carriers have moved to variable pricing (DL is one, I think?). But they've done so in the context of significant improvements in the quality of both their hard and soft products which mean a.) awards are arguably worth paying more for now; and b.) they have other compelling ways of enticing paying customers other than reliance on the loyalty program.
Considering the substantial YQ BA already charges for awards to sit in business seats that are way behind what most of their competitors offer, I feel like they're just about at the max of what I'd consider reasonable avios to pay for the seats. With the barrage of negative press they're getting and the hit their brand perception is taking, I suspect they'd struggle to get people excited about spending even more Avios for awards.
