Which is better? [BA commercial, BA vs AA in business]
Oct 6, 2016, 8:22 am
#31
Join Date: Jan 2012
Posts: 43
Who is this advert actually aimed at?! What advertising agency ever came up with this?!
It's so twee it feels like it's made for Mumsnet. Definitely not the target audience.
The people who make decisions regarding business travel budgets would never watch this through to the end. It's badly conceived, badly shot, cheaply made and vomit-inducingly cutesy.
Just an awful piece of advertising.
It's so twee it feels like it's made for Mumsnet. Definitely not the target audience.
The people who make decisions regarding business travel budgets would never watch this through to the end. It's badly conceived, badly shot, cheaply made and vomit-inducingly cutesy.
Just an awful piece of advertising.
Oct 6, 2016, 8:25 am
#32
Join Date: Feb 2011
Location: London
Programs: BA Silver, ZSL Silver
Posts: 2,554
It reminded me of a CE flight to ATH a few years ago. Two kids (friends) about the same age as the ones in the ad were behind me and they were talking about their previous holidays. I just remember one saying incredulously "Economy? Who flies Economy??"
Oct 6, 2016, 9:51 am
#34
FlyerTalk Evangelist, Ambassador, British Airways Executive Club
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Plat, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 30,559
Yes exactly what it makes them come across as. I'm sure many people who actually fly like 90% of the population probably think like drowning those two when they see the ad, not that I recommend it.
Oct 6, 2016, 12:26 pm
#35
Join Date: Oct 2011
Location: City of Kingston Upon Hull
Programs: BAEC Gold
Posts: 4,940
Oct 6, 2016, 12:36 pm
#36
Join Date: Mar 2009
Location: JAX
Programs: Ex-BA/AA/CP/LY staff, BA Executive Club Blue, IHG Diamond, Marriott Silver, Chick-fil-A Red
Posts: 3,589
Target audience? BA management so they can keep fingers in the ears instead of on the pulse of customer reaction...
Notice that comments are hidden (and deleted - there were more, just not visible). BA just doesn't want to know.
Oct 6, 2016, 4:18 pm
#39
Join Date: May 2009
Programs: BAEC
Posts: 769
Maybe the marketing department is rebelling.
Just like CC cringing at having to offer chocolate bars instead of a second meal on Longhaul, the marketing department can no longer take pride in what they are marketing. The difference is that the latter can be a little more vocal... and this screams 'I can't be arsed' to me...
Just like CC cringing at having to offer chocolate bars instead of a second meal on Longhaul, the marketing department can no longer take pride in what they are marketing. The difference is that the latter can be a little more vocal... and this screams 'I can't be arsed' to me...
Last edited by destere; Oct 6, 2016 at 4:24 pm
Oct 6, 2016, 4:28 pm
#40
Moderator: British Airways Executive Club, Iberia Airlines, Airport Lounges and Environmentally Friendly Travel
Join Date: Jan 2003
Location: London, UK
Posts: 22,213
Who is this advert actually aimed at?! What advertising agency ever came up with this?!
It's so twee it feels like it's made for Mumsnet. Definitely not the target audience.
The people who make decisions regarding business travel budgets would never watch this through to the end. It's badly conceived, badly shot, cheaply made and vomit-inducingly cutesy.
Just an awful piece of advertising.
It's so twee it feels like it's made for Mumsnet. Definitely not the target audience.
The people who make decisions regarding business travel budgets would never watch this through to the end. It's badly conceived, badly shot, cheaply made and vomit-inducingly cutesy.
Just an awful piece of advertising.
Oct 6, 2016, 4:38 pm
#43
Join Date: Aug 2011
Location: UK
Posts: 452
I thoguht they are saving every penny at the moment, I cannot belive they actually make this ad!!