Masters Thesis Study, help requested : Which loyalty benefits do you value the most?
Jun 27, 2015, 12:50 pm
#16
Join Date: Feb 2014
Location: ±38,000 feet
Programs: LH HON, BA GGL, AF Plat, EK Plat
Posts: 6,428
Done, some interesting questions, but I often felt there is a lot to be said about the wider alliance-wide benefits that would impact some answers, but none of this has been asked.
Jun 27, 2015, 3:30 pm
#20
Join Date: May 2010
Location: UK
Posts: 5,380
Jun 27, 2015, 4:32 pm
#21
Original Member
Join Date: May 1998
Location: BTV
Programs: BA Gold, UA Premier Platinum, DL Gold, Lifetime Bonvoy Titanium
Posts: 870
Masters Thesis Study, help requested : Which loyalty benefits do you value the most?
Done. Would you be sharing the final results? It would be great to see the results of your study. Thanks very much.
Jun 27, 2015, 5:24 pm
#22
Join Date: Apr 2004
Location: London N3
Programs: BA Lifetime Gold; VS Lifetime Gold
Posts: 222
Have now completed your fascinating survey as objectively as possible (for a classical economist who's recently discovered behavioural science). Sampling difficulties aside, it would have been instructive to include Virgin Atlantic Flying Club as well as BA Executive Club, since many UK-based FT'ers belong to both.
Jun 28, 2015, 1:56 am
#26
Join Date: Jan 2005
Location: UK
Programs: Mucci. And BA Gold – previous awards - Gold 11, Silver 7, Bronze 4.
Posts: 4,235
And during those 14 years therefore, I would have had a different 'average BAEC experience' to my actual experience in any one year. That 'average experience' over time is what affects my loyalty and views of the benefits of BAEC, much more that what might happen in any one year. This is also important if one considers that for many of us, if you want to save up for a LH trip in F, you will need loyalty over a number of years on one airline (or alliance) to save up the requisite mileage.
PS Accept that this is my view and for others... YMMV.
Jun 28, 2015, 2:41 am
#28
FlyerTalk Evangelist
Join Date: Jun 2004
Location: LON, ACK, BOS..... (Not necessarily in that order)
Programs: **Mucci Diamond Hairbrush** - compared to that nothing else matters (+BA Bronze)
Posts: 15,136
Jun 28, 2015, 2:48 am
#29
Join Date: Nov 2011
Location: Yorkshire
Programs: BA Gold & HH Silver
Posts: 1,465
Jun 28, 2015, 2:50 am
#30
FlyerTalk Evangelist
Join Date: Jun 2004
Location: LON, ACK, BOS..... (Not necessarily in that order)
Programs: **Mucci Diamond Hairbrush** - compared to that nothing else matters (+BA Bronze)
Posts: 15,136