BA Future Labs New boarding experiment...
May 6, 2015, 6:14 am
#31
Join Date: May 2012
Location: London
Programs: BA Gold, HH Diamond
Posts: 663
I don't quite get how ordering specialised meals in advance could be described as "an opportunity for you to take part in a special task" (with or without "a cash incentive as a thank you") though??
May 6, 2015, 7:33 am
#33
Join Date: Jul 2004
Location: Lewes, UK
Programs: BA Lifetime Gold
Posts: 1,213
For years I have lamented the fact BA has not learnt from their OneWorld partner - AA's superior boarding experience using *big bold letter* Group # on everybody's boarding pass generally works well.
If one is travelling in a premium cabin (fewer people than econ) or is at an elite level (thus usually experienced & knowledgable - i.e. a fast boarder) - you get onboard first. Then everyone else infills based on cabin and seat type.
Even people who almost never travel seem to "get it" and not cause blockage and delay. When AA announces "Group 1 is boarding" and you look down at your boarding pass and it says "Group 4", even with mental health issues one would still understand you need to wait.
This best practice should be industry standard.
If one is travelling in a premium cabin (fewer people than econ) or is at an elite level (thus usually experienced & knowledgable - i.e. a fast boarder) - you get onboard first. Then everyone else infills based on cabin and seat type.
Even people who almost never travel seem to "get it" and not cause blockage and delay. When AA announces "Group 1 is boarding" and you look down at your boarding pass and it says "Group 4", even with mental health issues one would still understand you need to wait.
This best practice should be industry standard.
Also TAM do it remarkably well, with different lines for categories of passenger.
As said above, there's enough good practice around. Why is it so hard for BA to get right?
May 6, 2015, 8:10 am
#34
FlyerTalk Evangelist
Join Date: Mar 2013
Location: London
Posts: 17,007
May 7, 2015, 7:11 am
#36
Ambassador: World of Hyatt
Join Date: Mar 2002
Location: UK - the nearest airport is named after a motorway !
Posts: 4,235