jbruer

I'm having trouble finding the fare basis for this on EF. Maybe GCT and TSQ are co-terminals? Or did I miss the fare sale?

Robt760

I'm afraid I won't be taking this unless there's a Sundae service offered.

btwayland

when i was a regular on that route a few years ago, i would have loved priority access and seating (or an F cabin with refreshment service). lol

Gamecock

It does look cool!^

MyTravels

Thanks for the link. Creative marketing - and helping clean at least one of NYC's subway cars.

For those of you familiar with NYC, do you think the S line is the best train to market with? The A & E lines connect with the AirTrain. Then of course there's the AirTrain itself. A line is the longest (31 miles/50 km)

DMPHL

Well anyone coming to or from the airport probably already has a flight booked. I imagine trains to and from the airport are not the best to advertise on, hence why there is really no advertisement on then.

I think the S is the one that makes the most sense, because it is one of the most highly trafficked subway routes with a lot of business people traveling it to/from the office to get commuter trains. The perfect route, really. Makes much more sense to me than a train to the airport.

And actually whenever I've ridden it I've really loved it, but that's just me. Nice work, AA.

Globehopper

You are welcome!

Yes, the Grand Central to Times Sq shuttle is one of the best lines for advertising. Why?

- Good demographics; midtown subway customers with a mix of residents, commuters, visitors.

- High passenger boardings.

- Short ride. Not too long, not too short. About 90 seconds station to station.

- Ad is captive to one of three possible shuttle trains along that segment of track, so it was easy to find. On a longer line, such as the A train, the AA wrapped train could easily be lost among a number of trainsets. The trick is to capture as many eyeballs in as short a time as possible.

- The short ride discourages vandalism. These ads are adhesive ads that are carefully placed over the car interior. On a longer ride they could be subject to vandalism--an unfortunate concern.

The prior One World Shuttle wrapped ad touted the combination of AA/BA/IB and the ability to pay YQ fees on BA award tickets (ok, may not the last bit).

MyTravels

I'd hypothesize that people coming to/from NYC airports are more likely to buy more airline tickets to/from NYC than random people between Times Square & Grand Central (I believe that Delta often advertises inside the A & E trains)

Again, volume versus relevance. Catching the attention to of a bunch of Time Square tourist may have a bit of a halo effect in other cities, but may not help AA to/from NYC airports. (Yes, commuters also take the shuttle as well, but again, are these commuters more often to fly than people going to/from the airport?) The timing (time of year) also doesn't suggest that this campaign is focused on commuters.

Although, Globehopper has made some really compelling points on why the S train could make the most sense, particularly for these reasons:

DLGrkItalNY

DL did this three times over the last few years.

N830MH

Really? I didn't even know that. Can I see those photos of the trains cars?

barelyelite

AA posted a video of the transformation of the shuttle car on YouTube.

dstan

Neat! Thanks for posting!

Surprised they were using a blowtorch to apply the decals instead of an electric heat gun.

Loved the ceilings!

Robt760

Looks good....I didn't see it when I rode the shuttle last week.

Hate to say it, but only for a month? What a waste of money and time, then again, most Marketing Departments specialize in wasting money IMO.