I hope this isn't the new logo...

Old Jul 13, 14, 5:10 pm
  #16  
FlyerTalk Evangelist
Hyatt Contributor Badge
 
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,506
Originally Posted by BearX220 View Post
The Chul case study is a little more involved and extensive than your average student design exercise.
If that's the case, you'd think they'd hire someone who's better at Photoshop (see, e.g., the 772 mockup)
IceTrojan is offline  
Old Jul 13, 14, 5:27 pm
  #17  
FlyerTalk Evangelist, Moderator, Information Desk, Ambassador, Alaska Airlines
Hilton Contributor BadgeIHG Contributor Badge
 
Join Date: Dec 2006
Location: ANC, MRI
Programs: AS MVP Gold75K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott LTG, SPG Gold, CO, 7H, BA, 8E
Posts: 41,390
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)

Originally Posted by Chugach
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 7_1_2 like Mac OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Version/7.0 Mobile/11D257 Safari/9537.53)

Who uses ticket jackets anymore?
CX

Its nice to have a map to the lounges
beckoa is offline  
Old Jul 13, 14, 5:28 pm
  #18  
 
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG75K, AA, DL, HH-G
Posts: 7,313
Originally Posted by LAXative View Post
If that's the case, you'd think they'd hire someone who's better at Photoshop (see, e.g., the 772 mockup)
and has a grasp of where AS flies. Boston is not listed, Miami was dropped a couple of years ago and it's EWR, not new York.

IMO that font is downright ugly and confused.
BOB W is offline  
Old Jul 13, 14, 5:32 pm
  #19  
FlyerTalk Evangelist
 
Join Date: Jul 1999
Location: ORD/MDW
Programs: AA, HH, MR elite. Fly mostly AA/WN/B6.
Posts: 18,826
Originally Posted by LAXative View Post
If that's the case, you'd think they'd hire someone who's better at Photoshop (see, e.g., the 772 mockup)
You'd be surprised how little graphic designers know about airplanes.

If this is the new deal I'm not immediately impressed -- I think it's less passionate, personal and evocative than the current branding. Perhaps they're trying to take the cultural allusions to Alaska out of the brand to facilitate a national-carrier play, but it doesn't have the forceful personality of a jetBlue or VX -- the thin serif typography looks both cold and weak. Unassertive. It looks like they are ripping off the jetBlue palette, though, lock, stock and barrel. and the cloudy, stormy, brooding backgrounds in the poster art don't portend a happy experience; they look like stormy skies over Transylvania. The logotype suggests a fly-by-night eastern European charter carrier using wet-lease aircraft.
BearX220 is offline  
Old Jul 13, 14, 5:50 pm
  #20  
FlyerTalk Evangelist
Hyatt Contributor Badge
 
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,506
Originally Posted by BearX220 View Post
You'd be surprised how little graphic designers know about airplanes.
'Tis true. But even if they use a Sopwith Camel as their model, they should get the alignment of the logo correct... and reduce the pixelation... so many things
IceTrojan is offline  
Old Jul 13, 14, 6:24 pm
  #21  
 
Join Date: May 2010
Location: Australia
Programs: SQ - KrisFlyer
Posts: 1,276
If that really is the new logo i think the Ultra Modern look is a mistake. It will date far quicker than other logos.
FN-GM is offline  
Old Jul 13, 14, 6:37 pm
  #22  
 
Join Date: Apr 2011
Location: Treasure Coast, FL
Programs: DL Diamond, Marriott LT Plat, HH Diamond, Avis Preferred Plus, National Executive
Posts: 4,354
Originally Posted by shand32783 View Post
Unless it's by error....There is a pretty significant fundraising event coming up in the Seattle area in a week and this is the logo that's showing on the Sponsor's page.
Sure would have been nice to provide a link.

Only thing I can find was a 5K run and it has the normal Alaska logo.
apodo77 is offline  
Old Jul 13, 14, 7:06 pm
  #23  
 
Join Date: Sep 2013
Location: Nomad
Programs: AS MVPG75k, *A Silver, IHG Spire Elite, Hilton Gold
Posts: 181
Originally Posted by United757 View Post
That's definitely not. It's a pet design project, usually done by students in a design course (at least that's my experience with these awful mock ups).
That's exactly what it is: an art school project. It's actually listed on the art center's student portfolio section:
http://network.artcenter.edu/gallery...laska-Airlines

An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik
dadamn is offline  
Old Jul 13, 14, 8:14 pm
  #24  
FlyerTalk Evangelist
 
Join Date: Dec 2007
Location: BOS/ORH
Programs: AS MVPG 75K
Posts: 18,006
Originally Posted by dadamn View Post
That's exactly what it is: an art school project. It's actually listed on the art center's student portfolio section:
http://network.artcenter.edu/gallery...laska-Airlines

An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik
It would also not be posted for all to see either
CDKing is offline  
Old Jul 13, 14, 8:22 pm
  #25  
Original Poster
 
Join Date: Oct 2006
Posts: 269
Here it is.

(Sure would have been nice to provide a link. Only thing I can find was a 5K run and it has the normal Alaska logo.)

Alaska Twitter account is saying it's not commissioned by them.

http://www.richardsherman25.com/pages/softball
shand32783 is offline  
Old Jul 13, 14, 8:33 pm
  #26  
FlyerTalk Evangelist
Hyatt Contributor Badge
 
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,506
Originally Posted by shand32783 View Post
(Sure would have been nice to provide a link. Only thing I can find was a 5K run and it has the normal Alaska logo.)

Alaska Twitter account is saying it's not commissioned by them.

http://www.richardsherman25.com/pages/softball
Looks like an intern did a Google search and just picked whatever logo came and they thought they liked. They couldn't even get the proportions of the other sponsor logos right.
IceTrojan is offline  
Old Jul 13, 14, 9:14 pm
  #27  
Moderator Communications Coordinator, Signatures

2019 Secret Santa
 
Join Date: Apr 2001
Location: deep within the Eskimo lair
Programs: TubWorld, Bar Alliance, Borratxo Legendarium
Posts: 16,835
Originally Posted by G2244 View Post
Would you be so kind as to provide a link?

A related thought is that this may explain a need to take down the website for several days in August...
The logo is not changing, and the website isn't being taken down.

The Mileage Plan system will be down for a few days, but other than that, the website will function normally.
missydarlin is offline  
Old Jul 13, 14, 9:46 pm
  #28  
FlyerTalk Evangelist, Moderator, Information Desk, Ambassador, Alaska Airlines
Hilton Contributor BadgeIHG Contributor Badge
 
Join Date: Dec 2006
Location: ANC, MRI
Programs: AS MVP Gold75K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott LTG, SPG Gold, CO, 7H, BA, 8E
Posts: 41,390
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)

Originally Posted by missydarlin
Originally Posted by G2244 View Post
Would you be so kind as to provide a link?

A related thought is that this may explain a need to take down the website for several days in August...
The logo is not changing, and the website isn't being taken down.

The Mileage Plan system will be down for a few days, but other than that, the website will function normally.
Thanks for the update
beckoa is offline  
Old Jul 13, 14, 11:21 pm
  #29  
 
Join Date: Aug 2012
Location: SEA
Programs: AS MVPG 75K, Marriott Titanium
Posts: 1,315
Not a LR for whoever said that -- no raked wingtips.

I do enjoys these projects as I think they're a very good opportunity for students to market themselves if they're well put together.

If AS were to make the jump into a new logo, I hope the design team would take into consideration the recent trends of flat design and high contrast colors.
MonThruThurs is offline  
Old Jul 13, 14, 11:53 pm
  #30  
 
Join Date: Aug 2012
Programs: BA Executive Club, AS Airlines Mileage Plan
Posts: 705
Just out of curiosity---if they were to adopt a new logo, what would that cost? I am thinking re-painting the planes would be the major expense, plus fuel costs for the extra paint, but there must be more. Total?
enzian is offline  

Thread Tools
Search this Thread