I hope this isn't the new logo...
Jul 13, 2014, 4:10 pm
#16
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
Jul 13, 2014, 4:27 pm
#17
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)
CX 
Its nice to have a map to the lounges
Originally Posted by Chugach
Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 7_1_2 like Mac OS X) AppleWebKit/537.51.2 (KHTML, like Gecko) Version/7.0 Mobile/11D257 Safari/9537.53)
Who uses ticket jackets anymore?
Who uses ticket jackets anymore?
Its nice to have a map to the lounges
Jul 13, 2014, 4:28 pm
#18
Join Date: Jun 2004
Location: Anchorage, AK
Programs: Lifetime AS 1MM & MVPG, AS MVPG100K, AA, DL, HH-G
Posts: 8,259
IMO that font is downright ugly and confused.
Jul 13, 2014, 4:32 pm
#19
FlyerTalk Evangelist
Join Date: Jul 1999
Location: ORD/MDW
Programs: BA/AA/AS/B6/WN/ UA/HH/MR and more like 'em but most felicitously & importantly MUCCI
Posts: 19,719
If this is the new deal I'm not immediately impressed -- I think it's less passionate, personal and evocative than the current branding. Perhaps they're trying to take the cultural allusions to Alaska out of the brand to facilitate a national-carrier play, but it doesn't have the forceful personality of a jetBlue or VX -- the thin serif typography looks both cold and weak. Unassertive. It looks like they are ripping off the jetBlue palette, though, lock, stock and barrel. and the cloudy, stormy, brooding backgrounds in the poster art don't portend a happy experience; they look like stormy skies over Transylvania. The logotype suggests a fly-by-night eastern European charter carrier using wet-lease aircraft.
Jul 13, 2014, 4:50 pm
#20
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
Jul 13, 2014, 5:37 pm
#22
Join Date: Apr 2011
Location: Treasure Coast, FL
Programs: DL Diamond, Marriott LT Plat, HH Diamond, Avis Preferred Plus, National Executive
Posts: 4,578
Only thing I can find was a 5K run and it has the normal Alaska logo.
Jul 13, 2014, 6:06 pm
#23
Join Date: Sep 2013
Location: Nomad
Programs: AS MVPG75k, SQ Gold
Posts: 182
http://network.artcenter.edu/gallery...laska-Airlines
An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik
Jul 13, 2014, 7:14 pm
#24
FlyerTalk Evangelist
Join Date: Dec 2007
Location: BOS/ORH
Programs: AS 75K
Posts: 18,323
That's exactly what it is: an art school project. It's actually listed on the art center's student portfolio section:
http://network.artcenter.edu/gallery...laska-Airlines
An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik
http://network.artcenter.edu/gallery...laska-Airlines
An entire redesign campaign for an organization as large as AS would be too large for a single freelance designer to successfully pull off... especially one who graduated 2 years ago and has so little experience: https://www.linkedin.com/in/chulgrafik
Jul 13, 2014, 7:22 pm
#25
Original Poster
Join Date: Oct 2006
Posts: 325
Here it is.
(Sure would have been nice to provide a link. Only thing I can find was a 5K run and it has the normal Alaska logo.)
Alaska Twitter account is saying it's not commissioned by them.
http://www.richardsherman25.com/pages/softball
Alaska Twitter account is saying it's not commissioned by them.
http://www.richardsherman25.com/pages/softball
Jul 13, 2014, 7:33 pm
#26
FlyerTalk Evangelist
Join Date: Jun 2005
Location: QLA
Programs: SBUX Gold
Posts: 14,507
(Sure would have been nice to provide a link. Only thing I can find was a 5K run and it has the normal Alaska logo.)
Alaska Twitter account is saying it's not commissioned by them.
http://www.richardsherman25.com/pages/softball
Alaska Twitter account is saying it's not commissioned by them.
http://www.richardsherman25.com/pages/softball
Jul 13, 2014, 8:14 pm
#27
Moderator Communications Coordinator, Signatures
Join Date: Apr 2001
Location: deep within the Eskimo lair
Programs: TubWorld, Bar Alliance, Borratxo Legendarium
Posts: 16,968
Would you be so kind as to provide a link?
A related thought is that this may explain a need to take down the website for several days in August...
A related thought is that this may explain a need to take down the website for several days in August...
The Mileage Plan system will be down for a few days, but other than that, the website will function normally.
Jul 13, 2014, 8:46 pm
#28
A FlyerTalk Posting Legend, Moderator, Information Desk, Ambassador, Alaska Airlines
Join Date: Dec 2006
Location: FAI
Programs: AS MVP Gold100K, AS 1MM, Maika`i Card, AGR, HH Gold, Hertz PC, Marriott Titanium LTG, CO, 7H, BA, 8E
Posts: 42,953
Wirelessly posted (beckoa's BB: Mozilla/5.0 (BlackBerry; U; BlackBerry 9810; en-US) AppleWebKit/534.11+ (KHTML, like Gecko) Version/7.1.0.694 Mobile Safari/534.11+)
The logo is not changing, and the website isn't being taken down.
The Mileage Plan system will be down for a few days, but other than that, the website will function normally.
Thanks for the update ^
Originally Posted by missydarlin
Would you be so kind as to provide a link?
A related thought is that this may explain a need to take down the website for several days in August...
A related thought is that this may explain a need to take down the website for several days in August...
The Mileage Plan system will be down for a few days, but other than that, the website will function normally.
Jul 13, 2014, 10:21 pm
#29
Join Date: Aug 2012
Location: LON
Programs: AS MVPG, Marriott Titanium, UA Silver
Posts: 1,350
Not a LR for whoever said that -- no raked wingtips.
I do enjoys these projects as I think they're a very good opportunity for students to market themselves if they're well put together.
If AS were to make the jump into a new logo, I hope the design team would take into consideration the recent trends of flat design and high contrast colors.
-- no raked wingtips. I do enjoys these projects as I think they're a very good opportunity for students to market themselves if they're well put together.
If AS were to make the jump into a new logo, I hope the design team would take into consideration the recent trends of flat design and high contrast colors.
Jul 13, 2014, 10:53 pm
#30
Join Date: Aug 2012
Programs: BA Executive Club, AS Airlines Mileage Plan
Posts: 981
Just out of curiosity---if they were to adopt a new logo, what would that cost? I am thinking re-painting the planes would be the major expense, plus fuel costs for the extra paint, but there must be more. Total?