AF « La Premičre » Outlook
#3
Join Date: Feb 2020
Location: BHD/DUB/PTY
Programs: BA Silver / EI Silver
Posts: 396
Will AF install more La Premičre seats now that the A380s are gone? Not all of the 77Ws have La Premičre, so they could install them there.
Some other airlines have managed to put First Class on their 787-9s and A350-900s. Don't see AF doing so, but at least there's the opportunity.
Some other airlines have managed to put First Class on their 787-9s and A350-900s. Don't see AF doing so, but at least there's the opportunity.
#4
Join Date: Aug 2017
Location: Singapore
Programs: FB PFL, ALL Diamond, Marriott Ambassador, EK PLAT, Air Caraďbes Diam, SQ PPS, ̷IHG Diam
Posts: 92
I think AF will get rid of La Premičre within one or two years. The 777 300 ER fleet with 4 F seats is not big enough to justify to keep this class.
#5
Join Date: Jan 2012
Location: AMS,MIL,PAR
Programs: Flying Blue Platinum
Posts: 240
Will AF install more La Premičre seats now that the A380s are gone? Not all of the 77Ws have La Premičre, so they could install them there.
Some other airlines have managed to put First Class on their 787-9s and A350-900s. Don't see AF doing so, but at least there's the opportunity.
Some other airlines have managed to put First Class on their 787-9s and A350-900s. Don't see AF doing so, but at least there's the opportunity.
#6
Join Date: Jan 2012
Location: AMS,MIL,PAR
Programs: Flying Blue Platinum
Posts: 240
But I guess that all will depend on how much demand for travel there will be in 6-12 months from now. If anything, I'd imagine that the demand for business and luxury travel would suffer less than for economy.
#7
Join Date: Apr 2005
Programs: Eurostar Carte Blanche, SBB-CFF-FFS GA-AG, SNCF Grand Voyageur LeClub
Posts: 7,727
Removing the P seats from planes will also have the cost of reconfiguration.
#8
Join Date: May 2017
Location: MAN
Programs: FB Platinum
Posts: 312
#9
Original Poster
Join Date: Feb 2017
Posts: 966
Of this I am not sure. I think it is a big part of AF selling point as a premium airline. Moreover, AF first class while pricey used to sell quite well. If there is demand and they can operate the B773s with a full P cabin, I don't see why they should stop. They have 19 planes with P (according to Wikipedia France), and I don't see them reconfiguring them or retiring them any time soon.
But I guess that all will depend on how much demand for travel there will be in 6-12 months from now. If anything, I'd imagine that the demand for business and luxury travel would suffer less than for economy.
But I guess that all will depend on how much demand for travel there will be in 6-12 months from now. If anything, I'd imagine that the demand for business and luxury travel would suffer less than for economy.
whereas the demand for First class used by wealthy Pax could be less affected (LAX, NYC, HKG)
#10
Original Poster
Join Date: Feb 2017
Posts: 966
if I take my example as Ultimate member, I fly AF because they have a very descent First class product.
Should they turn into an only Business/Eco product, I will turn to Star Alliance who have a descent F offer (SQ, LX, LH, ANA) and I will select this alliance rather than Skyteam even on J flights)
Last edited by Bullspread; May 28, 20 at 10:42 am
#11
Join Date: Jan 2012
Location: AMS,MIL,PAR
Programs: Flying Blue Platinum
Posts: 240
Indeed. My best guess is that they will keep the P as it is on the 773 for several months, until it is clear where the demand is going (and what is the fate of air travel worldwide). Any other move is either costly (refurbishing) or risky. For instance, scrapping the whole P experience and offering a "premium business experience" consisting of a better seat would mean a much lower price point and, more importantly, would damage the brand of La Premiere irreparably (meaning, if it does not work it will be very hard to go back to selling a premium product for three times the cost of a J seat).
#12
FlyerTalk Evangelist
Join Date: Jul 2006
Location: Hong Kong, France
Programs: FB , BA Gold
Posts: 15,254
Of this I am not sure. I think it is a big part of AF selling point as a premium airline. Moreover, AF first class while pricey used to sell quite well. If there is demand and they can operate the B773s with a full P cabin, I don't see why they should stop. They have 19 planes with P (according to Wikipedia France), and I don't see them reconfiguring them or retiring them any time soon.
But I guess that all will depend on how much demand for travel there will be in 6-12 months from now. If anything, I'd imagine that the demand for business and luxury travel would suffer less than for economy.
But I guess that all will depend on how much demand for travel there will be in 6-12 months from now. If anything, I'd imagine that the demand for business and luxury travel would suffer less than for economy.
Regarding your points. There is no way that longhaul air travel will reach pre-covid levels in the next 12 months. Maybe AF will restore most of its flights, but loads will be less.
P is a big marketing part in AF advertising. Whether it is successful is another question. It might be in America where national airlines have a mediocre F product, if any. At the other end of the spectrum, AF premium image is poor in Asia. Unreliable-airline perception and the mix of old and up-to-date J seats are damaging. Over half of AF P seats were antique and did not help either. Other Asian airlines have excellent F too (CX, SQ, NH, JL, KE, OZ,..). Furthermore, it is unclear whether advertising a great F will boost Y or J travel. I do understand that some posters here would be upset if AF removes P, but AF should take a rational business approach to the decision, not wishful thinking.
It is likely that the future of P is not an urgent matter for AF. AF will wait to reach a decision. With the removal of A380s, one waiting position would be to temporarily halt offering F and the huge cost involved. There will be plenty of overcapacity in the coming months (possibly years), so no need to spend on retrofit.The 4 P seats could fly empty or be used for opup of some J pax, but with J service.
#13
Join Date: May 2017
Location: MAN
Programs: FB Platinum
Posts: 312
It is likely that the future of P is not an urgent matter for AF. AF will wait to reach a decision. With the removal of A380s, one waiting position would be to temporarily halt offering F and the huge cost involved. There will be plenty of overcapacity in the coming months (possibly years), so no need to spend on retrofit.The 4 P seats could fly empty or be used for opup of some J pax, but with J service.
#14
Join Date: Aug 2017
Location: Singapore
Programs: FB PFL, ALL Diamond, Marriott Ambassador, EK PLAT, Air Caraďbes Diam, SQ PPS, ̷IHG Diam
Posts: 92
I already made some comments here: https://www.flyertalk.com/forum/32407365-post2891.html
Regarding your points. There is no way that longhaul air travel will reach pre-covid levels in the next 12 months. Maybe AF will restore most of its flights, but loads will be less.
P is a big marketing part in AF advertising. Whether it is successful is another question. It might be in America where national airlines have a mediocre F product, if any. At the other end of the spectrum, AF premium image is poor in Asia. Unreliable-airline perception and the mix of old and up-to-date J seats are damaging. Over half of AF P seats were antique and did not help either. Other Asian airlines have excellent F too (CX, SQ, NH, JL, KE, OZ,..). Furthermore, it is unclear whether advertising a great F will boost Y or J travel. I do understand that some posters here would be upset if AF removes P, but AF should take a rational business approach to the decision, not wishful thinking.
It is likely that the future of P is not an urgent matter for AF. AF will wait to reach a decision. With the removal of A380s, one waiting position would be to temporarily halt offering F and the huge cost involved. There will be plenty of overcapacity in the coming months (possibly years), so no need to spend on retrofit.The 4 P seats could fly empty or be used for opup of some J pax, but with J service.
Regarding your points. There is no way that longhaul air travel will reach pre-covid levels in the next 12 months. Maybe AF will restore most of its flights, but loads will be less.
P is a big marketing part in AF advertising. Whether it is successful is another question. It might be in America where national airlines have a mediocre F product, if any. At the other end of the spectrum, AF premium image is poor in Asia. Unreliable-airline perception and the mix of old and up-to-date J seats are damaging. Over half of AF P seats were antique and did not help either. Other Asian airlines have excellent F too (CX, SQ, NH, JL, KE, OZ,..). Furthermore, it is unclear whether advertising a great F will boost Y or J travel. I do understand that some posters here would be upset if AF removes P, but AF should take a rational business approach to the decision, not wishful thinking.
It is likely that the future of P is not an urgent matter for AF. AF will wait to reach a decision. With the removal of A380s, one waiting position would be to temporarily halt offering F and the huge cost involved. There will be plenty of overcapacity in the coming months (possibly years), so no need to spend on retrofit.The 4 P seats could fly empty or be used for opup of some J pax, but with J service.
#15
Join Date: Oct 2008
Location: ZRH / SIN
Programs: FB Ulti, QR-Gold (OWS), TK *Gold, Bonvoy Ambassadort Elite, GHA Titanium, Accor Platinum
Posts: 501
AF is anyway in the process of refitting their 3-class B77W with new J-seats, so the additional cost of configuring them with a 4-8 seat P-cabin is negligible. I firmly believe this was anyway the original plan to compensate for the A380 removal. Now while the A380 goes faster, demand will not pick up that fast, so they will have until around 2022 to offer the full P-capacity in the network.
Having just 76 P-seats in the fleet will not warrant the fixed cost of providing P-service (P-lounge, staff, etc.). So either they (mostly) compensate the A380 P-capacity or completely remove P. I believe Paris warrants a La Premiere offering from its flag carrier. Focus is on the long-term with an investment horizon over the next 10 years, not the short-term Corona period. Those who invest in the crisis, will come back stronger afterwards.
Having just 76 P-seats in the fleet will not warrant the fixed cost of providing P-service (P-lounge, staff, etc.). So either they (mostly) compensate the A380 P-capacity or completely remove P. I believe Paris warrants a La Premiere offering from its flag carrier. Focus is on the long-term with an investment horizon over the next 10 years, not the short-term Corona period. Those who invest in the crisis, will come back stronger afterwards.