PaulYK

I spotted this survey invitation in my email Junk Folder coming from Ipsos Engage on behalf of Air Canada. Upon commencing the survey it indicates that Air Canada is considering introducing an enhanced product on select Signature Class seats within the Signature Cabin. These seats would be designed to offer additional enhanced features and services e.g. longer and wider bed, more privacy, larger entertainment monitor, better food and/or drinks, better service, personal closet, etc. The survey goes on to ask for views on these enhancements including which I would prioritize and how much of a premium I would be willing to pay. The email indicates the survey is open for seven business days.

kuba_kuba

Wonder if this would be for the bulkhead seats on the XLRs?

songsc

For me, such an enhanced product is called flying a more premium airline. On NA flights, I don't need Signature Class, nor does AC guarantee Signature Class on any flight. On international flights, AC needs to significantly enhance both the hard and soft products to match the airlines I currently fly.

Though it's interesting that AC is considering a J+ or "Premium Business" type of product. I am not surprised that the demand for premium services, including but not limited to flights, have surged post Covid, as a small in percentage but large in quantity amount of people literally had $$$ falling from sky, but I am wondering how long this trend will last, and given F is no longer feasible for most carriers, would J+ or "PJ" make sense in the long term?

ACYYZ/SD

I am guessing this is in preparation for the 787-10's and any future aircraft as next generation cabins are currently being discussed.

YVR72

Seems like what JetBlue does in the Mint cabin with the closable doors on the 1x1 rows.

Adam Smith

AC has also talked about the need to replace the current cabins on the 787/777 fleets, since those are coming towards the end of their lives.

Cloud Lounger

Bring back the cheese selection trolley….

ac/elite

That wasn’t a random survey, it was one for Air Canada Insiders, for which you signed a confidentiality agreement when joining agreeing not to disclose its contents.

PaulYK

I am not an Air Canada Insider, I don't even know what that is. And I have never signed a confidentiality agreement.
My intent in posting was only to share information I had come across about Air Canada with the FT community, as many here do. Of course if I have posted something inappropriately I have no issue with a moderator removing my posts or this thread.