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Int. Business Class & select wide-body N. America aircraft become 'Signature Service'

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Old Apr 13, 2018, 4:14 pm
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Last edit by: Chowtime
NEW! International Business Class Service Enhancements Eff. April 17 on Wide-Body Aircraft

Possibly to be rebranded Rebranded as Air Canada Signature Service Please see post #51 https://www.flyertalk.com/forum/29644079-post51.html

I started this thread and wiki in advance of the rebranding launch in order to preempt the multiple new threads that will be inevitably started, and giving a bit more "glue" to the information mixed in several other threads, as we have already started seeing.

The main purpose is to have all the rebranding information housed under this one thread.

Over time, as the rebranded products and services become mainstay and the norm, I anticipate that topics will go under their regular main threads such as International J meals, amenity kits, etc. At the same time, there is nothing wrong with posting in the other existing threads as well.

My international flying has been limited as of late, so any feedback, information, details, opinions, etc. from the rest here would be appreciated!

Thanks,

- yyznomad



Press release courtesy of tcook052 in post #93:
https://www.flyertalk.com/forum/29650400-post93.html

Originally Posted by tcook052
https://www.newswire.ca/news-releases/air-canada-elevates-premium-travel-experience-for-international-and-north-american-customers-679968583.html

MONTREAL, April 17, 2018 /CNW Telbec/ - Air Canada today introduced its new Air Canada Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada Signature Class, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air Canada the first North American airline to designate aircraft with lie-flat seats for premium customers on select non-stop, transcontinental flights within Canada and to the U.S., including overnight daily flights from Vancouver, Los Angeles and San Francisco to Toronto.

Air Canada Signature Service customers will receive priority service at every stage of the journey, including access to airport concierge services, expedited check-in and security clearance, priority baggage handling and preferential boarding. Customers will also enjoy Air Canada Maple Leaf Lounge access and, for eligible customers travelling to international destinations from Toronto-Pearson, access to the exclusive Air Canada Signature Suite, featuring ŕ la carte restaurant dining from a menu created by celebrated Canadian chef David Hawksworth.

"Our new Air Canada Signature Service and Air Canada Signature Class brands reflect the ongoing refinements to our premium travel service. We know our premium customers travelling on longer flight itineraries place a high value on convenience and comfort when in airports or onboard an aircraft, and with Air Canada Signature Service we provide a level of service unsurpassed in North America on every widebody flight," said Benjamin Smith, President of Passenger Airlines, Air Canada.

"Customers travelling Air Canada Signature Class on international itineraries and, beginning in June, on select transcontinental flights within North America, will receive seamless Air Canada Signature Service. They will enjoy added amenities throughout their journey, from curbside-to-curbside and at all points in between."

Available starting today on all Air Canada international flights and beginning June 1 on select transcontinental flights within North America, Air Canada Signature Service and Air Canada Signature Class incorporate and elevate the award-winning attributes of Air Canada's International Business Class, featuring its next generation lie-flat suites. Air Canada Signature Service will be available on select transborder and domestic Canadian transcontinental flights when operated with Boeing 787 Dreamliner, Boeing 777, Boeing 767 and Airbus A330 aircraft. This includes routes between Toronto and the cities of Los Angeles, San Francisco, Vancouver, and between Vancouver and the cities of New York-Newark and Montreal.

To note, Air Canada Signature Service with lie-flat suites to provide a full night's rest will be available daily on the following North American non-stop overnight flights beginning June 1.

Flight
Departs
Arrives
Aircraft
AC126
Vancouver 22:35
Toronto 05:55 + 1 day
Boeing 777
AC788
Los Angeles 22:15
Toronto 05:52 + 1 day
Boeing 787
AC754
San Francisco 22:45
Toronto 06:37 + 1 day
Boeing 787

Air Canada Signature Class also introduces new amenities to make the journey even more comfortable, including:

Updated onboard menu items from chef David Hawksworth, including for the first time on flights serving lunch and dinner in North America Air Canada Signature Class starting June 1, and a South Asian menu by chef Vikram Vij on flights to Mumbai and New Delhi, complemented by an expanded wine selection chosen by Air Canada sommelier Véronique Rivest; service on new restaurant style dishware and glassware;
For transcontinental travellers, enhanced wine and spirits, and the added option of espresso and cappuccino served with dessert or a new cheese selection, while for international travellers Air Canada will now offer Laurent-Perrier champagne; on all routes, customers will be able to enjoy the new Air Canada Signature Cocktail;
For international travelers, personal comfort items by Canadian brands, including enhanced amenity kits by Want Les Essentiels, with premium care products by vitruvi;
Mattress pads to enhance the sleep experience;
At Air Canada's Toronto-Pearson global hub, full fare Air Canada Signature Class customers departing on International flights will have access to the Air Canada Signature Suite. The suite is an exclusive airport retreat, where eligible customers can dine ŕ la carte at a complimentary, full-service restaurant from a menu created by chef Hawksworth, or enjoy, Moet & Chandon champagne, fine wines and premium cocktails in an intimate, Canadian-designed and decorated setting;
For full fare premium cabin customers originating in Toronto-Pearson or arriving at Toronto-Pearson originating from a domestic flight with onward international travel, Air Canada will also provide Air Canada Valet Service, powered by BMW, starting later in 2018. It is the first dedicated service offered by an airline in North America for customers booked in a premium cabin, where a dedicated fleet of BMW sedans whisk customers over the tarmac to connect, making connecting at Toronto-Pearson truly exclusive and seamless.


AFAIK, credit goes to supremekai for posting this information (and providing a useful link to the image!) in the master Amenity Kit thread: https://www.flyertalk.com/forum/29633632-post110.html


NEW! International Business Class Service Enhancements Effective April 17 on Wide-Body Aircraft

Amenities - Service Items
  • Matress pads folded in plastic wrap and placed at Pods by Cabin Services for customers to lay out themselves
  • New amenity kit by Montreal-based WANT Les Essentiels including premium eyeshades, microfibre cloth and vitruvi lip balm and lotion
  • Redesigned menu
  • New dishware and glassware (no change to cutlery, cups, champagne glass in J or stemmed wine glass in PY at this time)
  • New premium skincare products by Vancouver-based vitruvi in the J lavatories: soap, hand loation, facial mist

Beverage Service
  • Mimosa offered as a pre-departure beverage on breakfast flights (replaces sparkling water)
  • New signature cocktail (1 mini of bourbon, 1 sachet of maple syrup (packets in bar carts), 1-part Sprite and 2-parts ginger ale, served over ice, stirred and garnished with 2 slices of lemon)
  • New Champagne brand

Meal Service
  • Garlic bread as a third selection (international only)
  • Spring/summer wine program
  • Chef Hawksworth's new signature dishes

*Please note: International and select route wide-body Business class will be rebranded on April 17 with a new name.




Please note that there have been anecdotal instances of new service/products being introduced prior to the official rebranding launch date:

https://www.flyertalk.com/forum/29611852-post2081.html
Originally Posted by BarrieTravelGuy
I overheard a flight attendant and pax talking about some huge launch on April 17th. All new drinks (including Mimosas) as well as all new food menus. Has anyone else heard this? I didn’t see anything in here about it. What was interesting was that they were talking about a re-branding if Business Class... I didn’t know if it was just the food or something else.

https://www.flyertalk.com/forum/29579069-post2051.html
Originally Posted by Rundosrun
When did AC switch to serving Laurent-Perrier Champagne Brut onboard instead of the stuff they normally serve. It seems the menus for flights in April are showing a change. Did I miss this?? I much prefer the new Champagne on offer.

https://www.flyertalk.com/forum/29580786-post2056.html
Originally Posted by ACYYZ/SD
Two very notable changes there.
>After a long and successful run the Drappier is being retired and Laurent-Perrier Champagne is being introduced
>The Hawksworth Chocolate Fondant bids adieu in favour of a new dessert. Brown Sugar Tart with Custard.

The fabulously popular Duck Leg Entree makes a return.

FYI - the launch of the above has been delayed slightly till mid month (April).

https://www.flyertalk.com/forum/29635471-post2102.html
Originally Posted by lallied
I had garlic bread on AC34 on the 11th. Nice and herby. Not sure whether just SYD or the change as no mimosa and didn’t check bubbles . They also said will be mattress pads for J seats.

June 1 2018 - Post 288

North American Signature Service description now on AC.com

https://www.flyertalk.com/forum/29820459-post288.html

NEW - Detailed Trancontinental Signature Class Video Review
https://youtu.be/enlUZw_8po8
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Int. Business Class & select wide-body N. America aircraft become 'Signature Service'

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Old Apr 14, 2018, 6:04 pm
  #31  
 
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Originally Posted by yyznomad
You mean Executive First for international, and Executive Class for domestic/transborder widebody.
Comfort Class so we can have more confusion :-)
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Old Apr 14, 2018, 6:08 pm
  #32  
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Originally Posted by Jumper Jack
I suppose with the mattress pad, sleeping on the side went from uncomfortable to near impossible for me lol
I'm not certain if you're being facetious. You're not forced to sleep with the mattress pad in business class, lest you could always sit on your favorite part of the plane! 10 across economy.
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Old Apr 14, 2018, 8:59 pm
  #33  
 
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I think he means if you want to side sleep that there is barely enough room already to do so.

If you add a mattress pad (great adddtion imho) , then there will not be enough room for many people to side sleep.

Jack- please correct me if I am wrong.

Love the mattress pad- wish the tray table was higher, or somewhere different!
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Old Apr 14, 2018, 9:05 pm
  #34  
 
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Originally Posted by Plumber
I think he means if you want to side sleep that there is barely enough room already to do so.

If you add a mattress pad (great adddtion imho) , then there will not be enough room for many people to side sleep.

Jack- please correct me if I am wrong.

Love the mattress pad- wish the tray table was higher, or somewhere different!
You are 100% spot on. I am not saying mattress pad is bad at all. I am just pointing out this affects my ability to sleep on the side.
Like they are trying to make J so much better with all these bells and whistles when all they had to do to make me happy was to shift the tray table a few more inches up.
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Old Apr 14, 2018, 9:27 pm
  #35  
 
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The side sleeping thing is a huge issue for me. I have no idea why they built that shelf with the curved indent underneath. The curved extension serves no purpose, functional or aesthetic, and I have not come across it on any of the other airlines we fly internationally on.

I wonder if they're even aware.
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Old Apr 14, 2018, 10:38 pm
  #36  
 
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Looks like many people have the same issue in respect to sleeping on our side.

Transpacificflyer: My one concern is that I find the seats are a tight fit for sleeping. My thighs and legs can get wedged up against the tray table and I fear that the mattress may make this an even tighter fit.

Jumper Jack; I suppose with the mattress pad, sleeping on the side went from uncomfortable to near impossible for me lol.
I am just pointing out this affects my ability to sleep on the side.
All they had to do to make me happy was to shift the tray table a few more inches up.

Plumber: think he means if you want to side sleep that there is barely enough room already to do so.
If you add a mattress pad (great adddtion imho) , then there will not be enough room for many people to side sleep. Love the mattress pad- wish the tray table was higher, or somewhere different!
Simon; The side sleeping thing is a huge issue for me. I have no idea why they built that shelf with the curved indent underneath. The curved extension serves no purpose, functional or aesthetic, and I have not come across it on any of the other airlines we fly internationally on. I wonder if they're even aware.

I hope the folks at AC are reading this and can work on a fix. There's a lot of space wasted with the plastic structure. Please have mercy on those of us who sleep on our sides.
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Old Apr 14, 2018, 11:28 pm
  #37  
 
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Originally Posted by Transpacificflyer
3. Mimosas & Signature Drink - Phooie. The only people I know who drink mimosas are loud women and the beloved Dr. Rajesh Ramayan Koothrappali, and he's imaginary.
LOL, thanks for the spilled coffee over my keyboard, but I beg to differ, as I am neither a loud woman nor Dr. Rajesh Ramayan Koothrappali, but I confess to having enjoyed Mimosas onboard AC many times, either pre-departure, inflight, and pre-landing.

To me this is also the only way to drink the cheap bubbles served before take off.





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Old Apr 15, 2018, 1:02 am
  #38  
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As someone who doesn't drink, I wonder how this signature drink would taste without the bourbon
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Old Apr 15, 2018, 1:04 am
  #39  
 
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Originally Posted by pewpew
As someone who doesn't drink, I wonder how this signature drink would taste without the bourbon
I don't drink either but I might have to cheat this one time because it sounds pretty good.
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Old Apr 15, 2018, 2:55 am
  #40  
 
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Originally Posted by gabdusch

To me this is also the only way to drink the cheap bubbles served before take off.
Bubbles aside, I applaud your use of the buttonhole!

*perhaps buttonhole appearance rate will become part of the enhancement?
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Old Apr 15, 2018, 3:26 am
  #41  
 
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I’m a bit confused with the proper terms, but will these changes (menu especially) also apply to international business clas flights in the “old-style” pod airplanes? For example, AC10 from NRT-YYC on April 18th?
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Old Apr 15, 2018, 6:27 am
  #42  
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Originally Posted by chauncey
I’m a bit confused with the proper terms, but will these changes (menu especially) also apply to international business clas flights in the “old-style” pod airplanes? For example, AC10 from NRT-YYC on April 18th?
You're referring to the "Project XM" herringbone J seats in the mainline 763 and 333. AFAIC, the new rebranding also applies to these XM metal... based on the fact that they are also considered at this time "International Business Class" on a "Wide Body".

But yeah, good question.
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Old Apr 15, 2018, 6:39 am
  #43  
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Originally Posted by Lights_a_blur
Bubbles aside, I applaud your use of the buttonhole!

*perhaps buttonhole appearance rate will become part of the enhancement?
Isn't that the standard way? Why the buttonhole is there in the first place.
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Old Apr 15, 2018, 6:44 am
  #44  
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Originally Posted by Stranger
Isn't that the standard way? Why the buttonhole is there in the first place.
I think he was just giving kudos for the proper/correct use of it - like, it was actually used . If not, then I have the same thoughts as you.
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Old Apr 15, 2018, 9:36 am
  #45  
 
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Originally Posted by Simon
The side sleeping thing is a huge issue for me. I have no idea why they built that shelf with the curved indent underneath. The curved extension serves no purpose, functional or aesthetic, and I have not come across it on any of the other airlines we fly internationally on.

I wonder if they're even aware.
Yes. That stupid curved indent!

I hadn't noticed it the first couple of times I flew the "new" J. I've put on 10-15 lbs since, and I still only weight 155-160lb, and I definitely notice it now.
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