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Int. Business Class & select wide-body N. America aircraft become 'Signature Service'

Int. Business Class & select wide-body N. America aircraft become 'Signature Service'

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Old Nov 30, 19, 10:29 pm   -   Wikipost
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NEW! International Business Class Service Enhancements Eff. April 17 on Wide-Body Aircraft

Possibly to be rebranded Rebranded as Air Canada Signature Service Please see post #51 https://www.flyertalk.com/forum/29644079-post51.html

I started this thread and wiki in advance of the rebranding launch in order to preempt the multiple new threads that will be inevitably started, and giving a bit more "glue" to the information mixed in several other threads, as we have already started seeing.

The main purpose is to have all the rebranding information housed under this one thread.

Over time, as the rebranded products and services become mainstay and the norm, I anticipate that topics will go under their regular main threads such as International J meals, amenity kits, etc. At the same time, there is nothing wrong with posting in the other existing threads as well.

My international flying has been limited as of late, so any feedback, information, details, opinions, etc. from the rest here would be appreciated!

Thanks,

- yyznomad



Press release courtesy of tcook052 in post #93:
https://www.flyertalk.com/forum/29650400-post93.html

Originally Posted by tcook052 View Post
https://www.newswire.ca/news-releases/air-canada-elevates-premium-travel-experience-for-international-and-north-american-customers-679968583.html

MONTREAL, April 17, 2018 /CNW Telbec/ - Air Canada today introduced its new Air Canada Signature Service, providing an enhanced and seamless end-to-end travel experience for customers flying in Air Canada Signature Class, the premium cabin of its wide-body aircraft. Available today for international customers and, starting June 1 on select flights within North America, the new service makes Air Canada the first North American airline to designate aircraft with lie-flat seats for premium customers on select non-stop, transcontinental flights within Canada and to the U.S., including overnight daily flights from Vancouver, Los Angeles and San Francisco to Toronto.

Air Canada Signature Service customers will receive priority service at every stage of the journey, including access to airport concierge services, expedited check-in and security clearance, priority baggage handling and preferential boarding. Customers will also enjoy Air Canada Maple Leaf Lounge access and, for eligible customers travelling to international destinations from Toronto-Pearson, access to the exclusive Air Canada Signature Suite, featuring à la carte restaurant dining from a menu created by celebrated Canadian chef David Hawksworth.

"Our new Air Canada Signature Service and Air Canada Signature Class brands reflect the ongoing refinements to our premium travel service. We know our premium customers travelling on longer flight itineraries place a high value on convenience and comfort when in airports or onboard an aircraft, and with Air Canada Signature Service we provide a level of service unsurpassed in North America on every widebody flight," said Benjamin Smith, President of Passenger Airlines, Air Canada.

"Customers travelling Air Canada Signature Class on international itineraries and, beginning in June, on select transcontinental flights within North America, will receive seamless Air Canada Signature Service. They will enjoy added amenities throughout their journey, from curbside-to-curbside and at all points in between."

Available starting today on all Air Canada international flights and beginning June 1 on select transcontinental flights within North America, Air Canada Signature Service and Air Canada Signature Class incorporate and elevate the award-winning attributes of Air Canada's International Business Class, featuring its next generation lie-flat suites. Air Canada Signature Service will be available on select transborder and domestic Canadian transcontinental flights when operated with Boeing 787 Dreamliner, Boeing 777, Boeing 767 and Airbus A330 aircraft. This includes routes between Toronto and the cities of Los Angeles, San Francisco, Vancouver, and between Vancouver and the cities of New York-Newark and Montreal.

To note, Air Canada Signature Service with lie-flat suites to provide a full night's rest will be available daily on the following North American non-stop overnight flights beginning June 1.

Flight
Departs
Arrives
Aircraft
AC126
Vancouver 22:35
Toronto 05:55 + 1 day
Boeing 777
AC788
Los Angeles 22:15
Toronto 05:52 + 1 day
Boeing 787
AC754
San Francisco 22:45
Toronto 06:37 + 1 day
Boeing 787

Air Canada Signature Class also introduces new amenities to make the journey even more comfortable, including:

Updated onboard menu items from chef David Hawksworth, including for the first time on flights serving lunch and dinner in North America Air Canada Signature Class starting June 1, and a South Asian menu by chef Vikram Vij on flights to Mumbai and New Delhi, complemented by an expanded wine selection chosen by Air Canada sommelier Véronique Rivest; service on new restaurant style dishware and glassware;
For transcontinental travellers, enhanced wine and spirits, and the added option of espresso and cappuccino served with dessert or a new cheese selection, while for international travellers Air Canada will now offer Laurent-Perrier champagne; on all routes, customers will be able to enjoy the new Air Canada Signature Cocktail;
For international travelers, personal comfort items by Canadian brands, including enhanced amenity kits by Want Les Essentiels, with premium care products by vitruvi;
Mattress pads to enhance the sleep experience;
At Air Canada's Toronto-Pearson global hub, full fare Air Canada Signature Class customers departing on International flights will have access to the Air Canada Signature Suite. The suite is an exclusive airport retreat, where eligible customers can dine à la carte at a complimentary, full-service restaurant from a menu created by chef Hawksworth, or enjoy, Moet & Chandon champagne, fine wines and premium cocktails in an intimate, Canadian-designed and decorated setting;
For full fare premium cabin customers originating in Toronto-Pearson or arriving at Toronto-Pearson originating from a domestic flight with onward international travel, Air Canada will also provide Air Canada Valet Service, powered by BMW, starting later in 2018. It is the first dedicated service offered by an airline in North America for customers booked in a premium cabin, where a dedicated fleet of BMW sedans whisk customers over the tarmac to connect, making connecting at Toronto-Pearson truly exclusive and seamless.


AFAIK, credit goes to supremekai for posting this information (and providing a useful link to the image!) in the master Amenity Kit thread: https://www.flyertalk.com/forum/29633632-post110.html


NEW! International Business Class Service Enhancements Effective April 17 on Wide-Body Aircraft

Amenities - Service Items
  • Matress pads folded in plastic wrap and placed at Pods by Cabin Services for customers to lay out themselves
  • New amenity kit by Montreal-based WANT Les Essentiels including premium eyeshades, microfibre cloth and vitruvi lip balm and lotion
  • Redesigned menu
  • New dishware and glassware (no change to cutlery, cups, champagne glass in J or stemmed wine glass in PY at this time)
  • New premium skincare products by Vancouver-based vitruvi in the J lavatories: soap, hand loation, facial mist

Beverage Service
  • Mimosa offered as a pre-departure beverage on breakfast flights (replaces sparkling water)
  • New signature cocktail (1 mini of bourbon, 1 sachet of maple syrup (packets in bar carts), 1-part Sprite and 2-parts ginger ale, served over ice, stirred and garnished with 2 slices of lemon)
  • New Champagne brand

Meal Service
  • Garlic bread as a third selection (international only)
  • Spring/summer wine program
  • Chef Hawksworth's new signature dishes

*Please note: International and select route wide-body Business class will be rebranded on April 17 with a new name.




Please note that there have been anecdotal instances of new service/products being introduced prior to the official rebranding launch date:

https://www.flyertalk.com/forum/29611852-post2081.html
Originally Posted by BarrieTravelGuy View Post
I overheard a flight attendant and pax talking about some huge launch on April 17th. All new drinks (including Mimosas) as well as all new food menus. Has anyone else heard this? I didn’t see anything in here about it. What was interesting was that they were talking about a re-branding if Business Class... I didn’t know if it was just the food or something else.

https://www.flyertalk.com/forum/29579069-post2051.html
Originally Posted by Rundosrun View Post
When did AC switch to serving Laurent-Perrier Champagne Brut onboard instead of the stuff they normally serve. It seems the menus for flights in April are showing a change. Did I miss this?? I much prefer the new Champagne on offer.

https://www.flyertalk.com/forum/29580786-post2056.html
Originally Posted by ACYYZ/SD View Post
Two very notable changes there.
>After a long and successful run the Drappier is being retired and Laurent-Perrier Champagne is being introduced
>The Hawksworth Chocolate Fondant bids adieu in favour of a new dessert. Brown Sugar Tart with Custard.

The fabulously popular Duck Leg Entree makes a return.

FYI - the launch of the above has been delayed slightly till mid month (April).

https://www.flyertalk.com/forum/29635471-post2102.html
Originally Posted by lallied View Post
I had garlic bread on AC34 on the 11th. Nice and herby. Not sure whether just SYD or the change as no mimosa and didn’t check bubbles . They also said will be mattress pads for J seats.

June 1 2018 - Post 288

North American Signature Service description now on AC.com

https://www.flyertalk.com/forum/29820459-post288.html

NEW - Detailed Trancontinental Signature Class Video Review
https://youtu.be/enlUZw_8po8
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Old Apr 13, 18, 4:13 pm
  #1  
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Int. Business Class & select wide-body N. America aircraft become 'Signature Service'

NEW! International Business Class Service Enhancements Eff. April 17 on Wide-Body Aircraft

I started this thread and wiki in advance of the rebranding launch in order to preempt the multiple new threads that will be inevitably started, and giving a bit more "glue" to the information mixed in several other threads, as we have already started seeing.

The main purpose is to have all the rebranding information housed under this one thread.

Over time, as the rebranded products and services become mainstay and the norm, I anticipate that topics will go under their regular main threads such as International J meals, amenity kits, etc. At the same time, there is nothing wrong with posting in the other existing threads as well.

My international flying has been limited as of late, so any feedback, information, details, opinions, etc. from the rest here would be appreciated!

Thanks,

- yyznomad

Please read the thread wiki!

NEW! International Business Class Service Enhancements Effective April 17 on Wide-Body Aircraft

Amenities - Service Items
  • Matress pads folded in plastic wrap and placed at Pods by Cabin Services for customers to lay out themselves
  • New amenity kit by Montreal-based WANT Les Essentiels including premium eyeshades, microfibre cloth and vitruvi lip balm and lotion
  • Redesigned menu
  • New dishware and glassware (no change to cutlery, cups, champagne glass in J or stemmed wine glass in PY at this time)
  • New premium skincare products by Vancouver-based vitruvi in the J lavatories: soap, hand loation, facial mist

Beverage Service
  • Mimosa offered as a pre-departure beverage on breakfast flights (replaces sparkling water)
  • New signature cocktail (1 mini of bourbon, 1 sachet of maple syrup (packets in bar carts), 1-part Sprite and 2-parts ginger ale, served over ice, stirred and garnished with 2 slices of lemon)
  • New Champagne brand

Meal Service
  • Garlic bread as a third selection (international only)
  • Spring/summer wine program
  • Chef Hawksworth's new signature dishes

*Please note: International and select route wide-body Business class will be rebranded on April 17 with a new name.



totti and BarrieTravelGuy like this.

Last edited by yyznomad; Apr 13, 18 at 5:10 pm
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Old Apr 13, 18, 4:35 pm
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Sounds like the embargo is being highly effective as usual
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Old Apr 13, 18, 4:53 pm
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I'm excited to see these changes- I flew AC 003 one year ago and am doing so again soon, so hope all these changes take effect and compare the difference.

Anyone know any specific menu changes for AC003?
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Old Apr 13, 18, 5:37 pm
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Will any of the changes (mostly food) apply to "transborder" routes that use the 787, such as YYZ-SFO? Flying AC738 on the 28th.
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Old Apr 13, 18, 6:19 pm
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Originally Posted by rehoult View Post
Sounds like the embargo is being highly effective as usual
Ok, admittedly I think I'm out of the loop on whatever embargo there is that affects the rebranding stuff...

Originally Posted by YVRYEGYVR View Post
I'm excited to see these changes- I flew AC 003 one year ago and am doing so again soon, so hope all these changes take effect and compare the difference.

Anyone know any specific menu changes for AC003?
Well, so far based on what @ACYYZ/SD said in the other thread, this is all that we might know for now unless any resident SD here is willing to share with us. I just hope the Japanese Meal stays.
Originally Posted by ACYYZ/SD View Post
Two very notable changes there.
>After a long and successful run the Drappier is being retired and Laurent-Perrier Champagne is being introduced
>The Hawksworth Chocolate Fondant bids adieu in favour of a new dessert. Brown Sugar Tart with Custard.

The fabulously popular Duck Leg Entree makes a return.

FYI - the launch of the above has been delayed slightly till mid month (April).

Originally Posted by nexusCFX View Post
Will any of the changes (mostly food) apply to "transborder" routes that use the 787, such as YYZ-SFO? Flying AC738 on the 28th.
If history is to repeat itself, then yes - even domestic, but not to the same extent as international. As per the wiki here, no garlic bread for non-international routes.
History has also shown that the menu design changes for all routes during a new menu rollout.
I would be surprised if NA PDB changes. But if it does, I believe it's currently at rock bottom with the mini bottled water... so it can only get better... ok, except for if they yank PDB altogether for NA flights!
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Old Apr 13, 18, 6:25 pm
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International and select route wide-body Business class will be rebrand...a new name

Please note: International and select route wide-body Business class will be rebranded on April 17 with a new name.

Anyone hazard a guess for the new rebranded International/Wide-Body Business class product will be?

Let the guessing games begin. (or for some here, they've probably already known the name for weeks perhaps even months)
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Old Apr 13, 18, 6:42 pm
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The FAs on my flight this morning were very excited about the mattress pads for some reason.
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Old Apr 13, 18, 6:44 pm
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Originally Posted by yyznomad View Post
Please note: International and select route wide-body Business class will be rebranded on April 17 with a new name.

Anyone hazard a guess for the new rebranded International/Wide-Body Business class product will be?

Let the guessing games begin. (or for some here, they've probably already known the name for weeks perhaps even months)
Executive Class.
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Old Apr 13, 18, 6:45 pm
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Originally Posted by eigenvector View Post
Executive Class.
You mean Executive First for international, and Executive Class for domestic/transborder widebody.
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Old Apr 13, 18, 6:51 pm
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Originally Posted by yyznomad View Post
Well, so far based on what @ACYYZ/SD said in the other thread, this is all that we might know for now unless any resident SD here is willing to share with us. I just hope the Japanese Meal stays.

I largely get my information where you get your information -- right here on FT. The long running thread Air Canada Meal Offerings for International Business Class Customers post #2055 on March 29th by CHRIS a330 attached menus from AC 33/35/37 & came directly from ac.com for April 2018.
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Old Apr 13, 18, 7:26 pm
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Originally Posted by Bohemian1 View Post
The FAs on my flight this morning were very excited about the mattress pads for some reason.
Sure. Less chance of customers noticing the deflategate executive pod mattresses
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Old Apr 13, 18, 7:38 pm
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Originally Posted by ACYYZ/SD View Post
I largely get my information where you get your information -- right here on FT. The long running thread Air Canada Meal Offerings for International Business Class Customers post #2055 on March 29th by CHRIS a330 attached menus from AC 33/35/37 & came directly from ac.com for April 2018.
Fair enough. I was merely hoping you'd have additional information that you could/are allowed to share with us.
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Old Apr 13, 18, 8:00 pm
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Thanks yyznomad for this thread and the enlarged photos. I
am taking AC 007 in a week and will report.
Very pleased to see that Air Canada is improving their soft and hard products with the mattress pad, new amenity kit and Laurent Perrier.
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Old Apr 13, 18, 8:18 pm
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Hopefully its not J C D Z P only lol
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Old Apr 13, 18, 9:23 pm
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There's not enough overhead room in the 788 to store the mattress pad??
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