Originally Posted by adam.smith
(Post 25822931)
Not true in the least. AC wants the FF program to reward its most "profitable and loyal" customers (as reported by the FTers who met with the Bens and Andrew Yiu a while back). If someone flies AC only once in a year on a last-minute full J fare and they spend $15K, why on Earth would you waste FF benefits on that person? It's an unnecessary cost.
Having AQM and AQS thresholds in addition to a revenue threshold ensures that you're rewarding people who actually fly the airline frequently. What exactly are you expecting? How much do you fly? Remember, AC wants to reward people who fly a lot, not just those who buy high-margin fares. |
Originally Posted by The Macker
(Post 25821433)
.....
Should Air Canada not be providing 1.5 AQS for flying business and 1.25 for plying PE. |
To answer the OP, yes, we should be awarded 1.5AQS for flying in J.
Actually, I don't understand why the exact same COS multipliers that apply to AQM don't apply to AQS. If someone at AC decided that Tango would be valued at 50% miles versus 100% on Flex, why are they both equally valued at 1 AQS? |
Originally Posted by hydrogen
(Post 25822347)
If I spend less bum time in a seat, won't I be using less of AC's resources (priority lines, MLL, etc.?). AC gets the same amount of revenue, but has to spend less to keep the high yield, low frequency flyer.
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Originally Posted by The Macker
(Post 25821433)
I noticed United Mileplus program provides 1.5 AQS (PQS in United language).
Air Canada seems to mirror United's program in most aspects including the AQS/AQM PLUS AQD. Should Air Canada not be providing 1.5 AQS for flying business and 1.25 for plying PE. |
Originally Posted by Wpgjetse
(Post 25823108)
But the point of the program is about FF. The $ condition is only stop pax from working the system. True high rev customers are on another program with the sales department.
Tango fare =/= Business fare. At the end of the day, money talks... |
Originally Posted by hydrogen
(Post 25823141)
If the program is really about FF, then shouldn't all fares earn the same AQS/AQM?
Tango fare =/= Business fare. At the end of the day, money talks... |
Originally Posted by hydrogen
(Post 25823019)
But in order to use them, the SE member would have to buy additional AC tickets. Thus more money for AC, which is what AC wants.
Thus you are conditioning SE benefits with money in AC's pocket... More likely, they will gift E50K to a relative or friend who does travel, which will cost AC money. As others have pointed out, they may use the *G lounge access when flying other than AC. Next time out they may buy a Latitude fare and upgrade instead of full J. It's simply not likely to earn a high ROI on awarding that person any benefits.
Originally Posted by hydrogen
(Post 25823141)
If the program is really about FF, then shouldn't all fares earn the same AQS/AQM?
Customer behaviour is, at the base, a combination of (a) do I fly AC? and (b) if I fly AC, what fare do I buy? AC doesn't mind people buying Tango fares, since they're putting money in AC's pocket. However, they're low-margin fares, so the profitability of those customers is low, and AC wants to award them lesser benefits than those who are more profitable, or push them to buy higher fares. Hence 25/50% AQM on Tango fares (and COS bonus for Latitude/J), as well as the AQD requirements. |
Originally Posted by BrotherBranwell
(Post 25821529)
AC's treatment of those buying (non-discounted) J fares is a joke. Not even first choice of meals, largely shunned by concierges, no way of even contacting concierges by phone, limited miles, limited AQS etc
Originally Posted by Wpgjetse
(Post 25821679)
There is not one airline in the world that treats a full paid J or F pax better than their top tier pax sitting in the same cabin.
Doesn't matter really ...... The airlines of the world have implemented spend floors for highest status. Time to weed out the K flyers with lots of free time from the valued customers. AC tried to gently tiptoe on the edge for a while but it's great to see a spend floor in place. SEs will truly be among their best customers soon.
Originally Posted by adam.smith
(Post 25822931)
Remember, AC wants to reward people who fly a lot, not just those who buy high-margin fares.
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Originally Posted by CloudsBelow
(Post 25823792)
What could this mean?
|
Originally Posted by adam.smith
(Post 25823860)
I'm not sure how that was unclear. There's likely very little return on dollars AC spends on FF benefits for infrequent flyers who happen to buy a high-margin fare.
You can always leave the FFP game at any time. But once you leave, you lose the benefits. Want to keep playing the game and enjoy your benefits? You need to keep spending... |
Originally Posted by hydrogen
(Post 25823932)
I don't understand why it matters if there is little return, the benefits are always in response to previous AC spend. If we look at it your way, any FFP has very little return.
You can always leave the FFP game at any time. But once you leave, you lose the benefits. Want to keep playing the game and enjoy your benefits? You need to keep spending... For those who fly often, upgrades, lounge access, etc can be an important driver in directing dollars towards AC. The guy who buys one or two full-J tickets a year but doesn't fly a lot of miles or segments may be profitable, but he already buys expensive fares and doesn't travel often. Therefore handing him FF benefits likely doesn't influence his spending (this year or next) and is therefore a waste of money. |
Originally Posted by CloudsBelow
(Post 25823792)
Horrible if true
|
Originally Posted by Wpgjetse
(Post 25821683)
There is something about bum time in a seat.
Wait... all that money for AC without needing to provide someone the benefits? Oops. |
Originally Posted by cooleddie
(Post 25821506)
Tbh I don't know why they just don't scrap AQM and AQS altogether. They are an unnecessary metric to determine who your best customers are.
To me it's one of 2 things. Either A) They figure having the AQM/AQS will still weed out a few more people and they've already got that in place, so maybe they can take it away as an "enhancement" later. B) They wanna prevent someone from buying 1 YYZ-SYD in flexible J $20751 (in Jan) and then tango all year. I can't imagine even 1 person would do this...but maybe they do. |
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