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Air Canada rouge, a leisure airline

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Old May 5, 2014, 8:21 pm
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Last edit by: Arcanum
Flights operated by Air Canada rouge

NOTE: Rouge Wifi information can be found here
http://www.flyertalk.com/forum/air-c...l#post28448087

Dates in brackets indicate planned start of rouge service (either as a new route or replacing mainline service). ML placed before a date indicates the date that service is reverting to mainline.

All Airbus A319/A321 service is in the new Premium Rouge configuration with 2x2J seats. All other routes are Boeing 767-300ER aircraft in a 24J/258Y layout.

Airport codes in blue indicate that these routes are Boeing 767-300ER aircraft for all services.
Airport codes in red indicate that these routes are split between Boeing 767-300ER and Airbus services.
Airport codes in black indicate that these routes are Airbus aircraft for all services.

Routes are organized based on the established rouge bases of YYZ, YUL, YYC, and YVR

*Seasonal Summer Service

YYZ
Canada
YQT YQY YXX YLW YYG (02MAY-OCT) YDF YQB YQM (01MAY19) YFC (01JUL19)

USA
MCO TPA LAS FLL HNL SRQ RSW SAN PHX MIA PSP (14DEC16)

Mexico
CUN PVR SJD

Caribbean
KIN NAS LIR GND MBJ AZS CCC CUR HUX PUJ POP SKB SJO SXM LRM HOG SNU UVF VRA BGI (07JAN) POS (21DEC16)

Europe
ATH BCN EDI VCE MAN LIS PRG BUD GLA LGW

Central and South America
LIM BOG PTY

YUL
USA
LAS MCO FLL PBI TPA MIA

Mexico
CUN MEX PVR (18NOV16)

Caribbean
ZSA CCC HOG PUJ SNU PLS POP PAP NAS (17JAN) PTP

Europe
FCO ATH BCN NCE VCE

Central and South America
SJO (22DEC16)

Africa
CMN

YYC
Canada
YHZ* YHM (2016)

USA
LAS PHX (winter only - PHX AC Express in summer)

YVR
USA
LAS HNL OGG PHX PSP KOA SAN (02JUN)

Mexico
CUN PVR

Asia
KIX

Europe
DUB LGA KEF


What to Do If Your Flight Has Been Rouged According to the AC Rep "Air Canada Altitude": call AC Reservations, cancel and get a refund.
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Air Canada rouge, a leisure airline

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Old May 22, 2014, 10:36 pm
  #2386  
 
Join Date: Aug 2011
Posts: 2,187
Originally Posted by upgradesecret
Mr 'Airline Reporter' should check his sources.
Western Canada to California is neither high yielding nor big O&D
Well, apparently not on AC at least. I guess no one really flies TB on those routes... ;-)

Last edited by sp4294; May 22, 2014 at 10:41 pm
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Old May 23, 2014, 7:54 am
  #2387  
 
Join Date: Jul 2005
Location: Ontario, CAN
Posts: 5,813
Originally Posted by sp4294
Only to you...
Yeah, Canada is such a wide open, huge "free" market, where all are on equal footings and government is so inclined to support foreign investment in key industries that they make every effort to make sure that everyone is on an equal footing if they want to come in and "compete" with those deemed "too big to fail".
Good one. BTW do you actually live here, or did you read all that in enRoute?
Thought you might have toned it down a little after reading (and hopefully learning) the Ben*2 posts where, basically, everything we debated here was settled. Not sure of 1 issue where your stance has held true or been supported by anyone “in the know”
So, Now you’re here going on about Canada not being a free market. And, I assume, you feel Rouge doesn’t have to compete with AA/DL and others - That Rouge isn't impacted by 3 of the largest arirlines in the world each connecting every Rouge market in Canada with every destination served by Rouge (excluding Cuba, of course).
Originally Posted by sp4294
In your travels, you surely have come across novel concepts such as a limited market, oligopoly and price leadership, no?
Sounds like someone was Googling hard this week. Can you give specific examples of each of your concepts and show how they are unique to AC/AC Rouge in Canada’s aviation scene and not present in similar Markets? You know, actual real-life facts rather than these broad strokes which don't say anything of consequence
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Old May 23, 2014, 8:02 am
  #2388  
 
Join Date: Jul 2005
Location: Ontario, CAN
Posts: 5,813
Originally Posted by sp4294
Well, apparently not on AC at least. I guess no one really flies TB on those routes... ;-)
Nor on any airline serving the routes as evidenced by ZERO reaction in the markets Rouged.
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Old May 23, 2014, 8:18 am
  #2389  
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When economy class has become like riding in a Greyhound bus, what’s the point of offering even a simple 2-2 domestic business class product? People with the ability to pay are going to pay anything for “not economy.” It’s in your best interest, as a company, to offer the least product for the most people are willing to pay.
Euro Biz is essentially what you get for paying a full fare type ticket (Latitude).
I don't know who thinks its worth it, I certainly don't. US Airlines clearly see a market for a better than North American "F"/"J" type product in the NY-California, so its not all going downhill.

Furthermore, there is certainly a market for "F" in North America, which will largely disappear if its just E+.
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Old May 23, 2014, 10:36 am
  #2390  
 
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Originally Posted by CloudsBelow

Sounds like someone was Googling hard this week.
http://lmgtfy.com/?q=Did+he+google+that%3F+
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Old May 23, 2014, 10:47 am
  #2391  
 
Join Date: Dec 2007
Location: YYJ
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Posts: 2,441
So what's the best seat in a premium rouge on a 319? I find myself flying one today...

That just leaves the Rouge 767 and the 787 and I'll have flown the whole fleet.
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Old May 23, 2014, 8:25 pm
  #2392  
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Originally Posted by sp4294
Only to you...

Yeah, Canada is such a wide open, huge "free" market, where all are on equal footings and government is so inclined to support foreign investment in key industries that they make every effort to make sure that everyone is on an equal footing if they want to come in and "compete" with those deemed "too big to fail".

Good one. BTW do you actually live here, or did you read all that in enRoute?

In your travels, you surely have come across novel concepts such as a limited market, oligopoly and price leadership, no?
+1
With more competition the transborder price gap could at least lessen (even if our market with perfectly free competition could not support the US prices due to economics of scale.)
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Old May 23, 2014, 11:01 pm
  #2393  
 
Join Date: Jan 2005
Location: Vancouver, Canada
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Originally Posted by AA_EXP09
+1
With more competition the transborder price gap could at least lessen (even if our market with perfectly free competition could not support the US prices due to economics of scale.)
The price gap is due to US air travel subsidies that are socialist friends to the south have in place that aren't present here.

So even if you had 10 airlines operating here you'd really only see a small price decrease.

If you want lower airfares in Canada then you've got to demand that the federal and provincial governments subsidize air travel like they do in the USA.
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Old May 23, 2014, 11:17 pm
  #2394  
 
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Dunno about that. Air travel in Europe is pretty darn cheap, and I don't think we have these travel subsidies. Indeed, we have higher taxes and everything.

Although all the major carries, budget or otherwise went sardine class ages ago on domestic and European flights. I guess that's why I quite liked Rouge when I travelled it. Very much the norm for me. Indeed I didn't know what all the fuss was about. Certainly not a 1 star carries as Skytrax says
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Old May 24, 2014, 8:05 am
  #2395  
 
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Location: Vancouver, Canada
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Originally Posted by moorw003
Dunno about that. Air travel in Europe is pretty darn cheap, and I don't think we have these travel subsidies. Indeed, we have higher taxes and everything.
While it doesn't touch on Europe much, this thread has some interesting facts about the travel subsidies in the USA that result in lower airfares for the flying public -

http://www.flyertalk.com/forum/canad...hos-blame.html
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Old May 24, 2014, 8:41 am
  #2396  
 
Join Date: Aug 2010
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Originally Posted by moorw003
Dunno about that. Air travel in Europe is pretty darn cheap, and I don't think we have these travel subsidies. Indeed, we have higher taxes and everything.

Although all the major carries, budget or otherwise went sardine class ages ago on domestic and European flights. I guess that's why I quite liked Rouge when I travelled it. Very much the norm for me. Indeed I didn't know what all the fuss was about. Certainly not a 1 star carries as Skytrax says
I don't think people are as upset about the product as they are about the price. At Ryanair or Easyjet prices, the product is quite alright. At AC mainline prices, its like paying $5 for a kit kat.
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Old May 24, 2014, 9:01 am
  #2397  
 
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Posts: 3,130
Originally Posted by gglave
The price gap is due to US air travel subsidies that are socialist friends to the south have in place that aren't present here.

So even if you had 10 airlines operating here you'd really only see a small price decrease.

If you want lower airfares in Canada then you've got to demand that the federal and provincial governments subsidize air travel like they do in the USA.
Really depends on what our air policy set out to achieve. Does it want people to travel more? Or travel less? Its an incoherent policy, but that probably just reflects the intellectual capacity of the people in charge of the policy. The statistics themselves are pretty damning. Consider this:

IATA’s Director General and CEO Tony Tyler:

Tyler compared Canada’s aviation sector with Australia’s, a country with which Canada shares some characteristics in terms of geography, resources, demographics and other areas. According to country studies conducted on behalf of IATA by Oxford Economics:
•Aviation directly contributes 2.2% of GDP for Canada but 2.6% for Australia.
•If catalytic benefits through tourism are included, GDP contribution rises to 2.8% for Canada—and to 6.1% for Australia.
•Canada’s population is around 50% larger, but Australia has more air travel: 78 million passengers travel to, from and within Australia, compared to 71 million for Canada.
I think we can call it a comprehensive failure at this point, but I doubt its going to change because Canadian exceptionalism - the belief that we're somehow a unique country that has nothing to learn from others because we're the best at everything. Nowhere is this line of thinking more ingrained than in Ottawa - particularly in the Government.

Its not the best approach IMHO, but then again, we are country in a comfort zone - everything kind of sort of works, so be happy. Can we make it better? Undoubtedly. But why bother when everything is acceptable the way it is.

Rouge is merely a reflection of that. AC knows the high cost of operating here is going to keep transborder competitors away. As much as I dislike the Rouge product, especially at the prices its being sold at, there's no doubting that it is a smart business move. If I was working at AC, I would be fighting for it tooth and nail. If you have a market full of sheep, fleece them like there's no tomorrow.

Of course this is the same reason I support open skies. Some airlines may find operating in Canada too expensive; some may not. Let the latter come in - they will keep moves like this in check. How so? Well, take YYZ-BCN for example (that's Rouged, no?). If carriers come in and steal YYZ-AMS-DEL pax from KL, KL still has to sell that YYZ-AMS seat. It might opt to sell YYZ-AMS-BCN at a lower price than AC, putting price pressure and bringing that price down. Or at least offering more options.

I don't want to give too long an explanation, but you get the jist. Rouge is a terrible product at the price its being sold at. BUT, where are you going to go? Ottawa has decreed that it doesn't really want people flying; just doesn't like the idea. Over the past 15 years, I've been to the west coast once and to the east coast once - both on work. Would I go on my own dime? Nah, not worth it. I've been to more countries around the world than I've seen cities in Canada. And I doubt I'm the only one. I bet this country is full of people who've been to more US cities than Canadian ones. Or been to Cuba more times than they've been to cities on the other side of their own country.

That is a fail. And no, you don't need active subsidies a la the US to see a price drop. You just need to remove the taxes and rent.
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Old May 24, 2014, 9:03 am
  #2398  
 
Join Date: Mar 2014
Location: St. John's NL
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Originally Posted by yulred
I don't think people are as upset about the product as they are about the price. At Ryanair or Easyjet prices, the product is quite alright. At AC mainline prices, its like paying $5 for a kit kat.
I do agree in part. But if you fly domestic/European, the feeling of being on the plane is the same whether you travel Ryanair or Lufthansa.

Basically, Ryanair cram you in like sardines, Lufthansa, BA, AF, KLM... their planes are just as crammed.. the norm is 17/30. With Ryanair I can fly from London to Paris for $50. With British Airways it'll probably cost $150. What gives? Same plane, same flight time.

BA will say they're better because you get checked luggage, a solid mileage programme. And that their overheads are so much higher. And as far as Ryanair goes, I should point out we can't compare eggs with eggs because they fly to really out of the way airports. BA go LHR/LGW to CDG on London Paris. Ryanair go from Stanstead to Beauvais. Both airports are 50 miles outside London and Paris... you'll probably spend $100 on the train getting into the city.

Rouge is pretty much the same as a typical European offering from one the established flag carriers. I totally understand where the frustration for Rouge comes from. For me, I find the advertising of it is somewhat laugable... every bullet point stating what it provides is basically a line that says we provide less than the mainline. A bit like super cheap car brochures that advertise "manually operated windows".

But, to truly cut costs and become a budget airline like Ryanair, they'd need to stop the altitude programme being permitted on their planes, stop free luggage allowances and fly to airports 100km away from the city.
Therefore, AC are right. Rouge is not a budget airline. It doesn't mean it's good, and for sure the 29' A319 was definitely 1 row too greedy, and should have maintained a more palatable J. But it's not the horror people make it out to be.

As it is, I would say the international Rouge operations into Europe (the ones I'm interested in) are competitive and are low cost. I can't speak for US and Sun though, that may be an entirely different matter.

Last edited by moorw003; May 24, 2014 at 9:21 am
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Old May 24, 2014, 9:11 am
  #2399  
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Originally Posted by moorw003

Basically, Ryanair cram you in like sardines, Lufthansa, BA, AF, KLM... their planes are just as crammed.. the norm is 17/30. With Ryanair I can fly from London to Paris for $50. With British Airways it'll probably cost $150. What gives?

BA will say they're better because you get checked luggage, a solid mileage programme. And that their overheads are so much higher.

But ultimately, Rouge isn't a budget airline in that sense.
and lounge access both directions if eligible, and fast track at LHR (again, if eligible)
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Old May 24, 2014, 9:31 am
  #2400  
 
Join Date: Aug 2010
Posts: 3,130
Originally Posted by moorw003

But, to truly cut costs and become a budget airline like Ryanair, they'd need to stop the altitude programme being permitted on their planes, stop free luggage allowances and fly to airports 100km away from the city.
Therefore, AC are right. Rouge is not a budget airline. It doesn't mean it's good, and for sure the 29' A319 was definitely 1 row too greedy, and should have maintained a more palatable J. But it's not the horror people make it out to be.

As it is, I would say the international Rouge operations into Europe (the ones I'm interested in) are competitive and are low cost. I can't speak for US and Sun though, that may be an entirely different matter.
Flying in Europe even on BA etc is significantly cheaper than in Canada. I just flew BA LGW-BCN-LGW for a staggering 99 GBP. It came with free food - something called a Chicken Harissa sandwich. Another example would be BRU-VIE - Friday evening to sunday evening for around $200 CAD on OS. Or BRU-TXL for around $230, again on a Fri-Sun eve run - peak time for the Eurocrats. Much cheaper if you don't fly on that date or time (all flights were packed) Or BRU-HAM for $230. And so on. You'd be bloody lucky to score tickets at that price to most places ex-Canada.

Of course, the obvious counterpoint is Easyjet, which operates mainline. Besides, Ryanair is increasingly at main airports - they just moved from Charleroi to BRU.

I think it also bears mentioning that YYZ isn't a cheap airport to get to, unless you're willing to spend 1 hour on a bus, and make two connections on public transit. $120 taxi costs are a given with any flight out of YYZ if you aren't driving.

Also, a typical EUropean flight is under 2 hours. 29" for 4 hours is cutting it. IAs for the longhaul product, it depends on where you want to go and the competition on that route. I wouldn't call 30" pitch, minimal IFE and 3" of recline competitive in any sense of the word - and certainly not at mainline prices, but hey, if it works for you, great.

Last edited by yulred; May 24, 2014 at 9:59 am
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