Air Canada rouge, a leisure airline
Nov 25, 20, 6:08 am - Wikipost
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Dec 18, 12, 6:17 am
#1
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Air Canada rouge, a leisure airline
From Financial Post:
Air Canada targets new leisure destinations with low-cost carrier Rouge
Air Canada will unveil its new low-cost carrier and leisure group Tuesday under a new brand, Rouge, targeting several new leisure destinations in Europe and the Caribbean starting in July, sources familiar with the plan have said.
The initial details about Rouge were the first to emerge in what is a key part of Air Canada’s strategy to lower its costs and expand in the years ahead. The low-cost carrier, coupled with the airline’s new 787 Dreamliners, is expected to have a dramatic impact on the competitiveness of the airline’s fleet.
While not all the details were known ahead of the launch of the new brand Tuesday at an event in Toronto, Air Canada is said to be targeting several new destinations in Italy, Scotland, Greece, Cuba, the Dominican Republic, Costa Rica and Jamaica.
It is believed the carrier will launch in the East, flying from Toronto and Montreal, and that only one of the destinations in those countries will be an existing one, sources said.
Air Canada targets new leisure destinations with low-cost carrier Rouge
Air Canada will unveil its new low-cost carrier and leisure group Tuesday under a new brand, Rouge, targeting several new leisure destinations in Europe and the Caribbean starting in July, sources familiar with the plan have said.
The initial details about Rouge were the first to emerge in what is a key part of Air Canada’s strategy to lower its costs and expand in the years ahead. The low-cost carrier, coupled with the airline’s new 787 Dreamliners, is expected to have a dramatic impact on the competitiveness of the airline’s fleet.
While not all the details were known ahead of the launch of the new brand Tuesday at an event in Toronto, Air Canada is said to be targeting several new destinations in Italy, Scotland, Greece, Cuba, the Dominican Republic, Costa Rica and Jamaica.
It is believed the carrier will launch in the East, flying from Toronto and Montreal, and that only one of the destinations in those countries will be an existing one, sources said.
Last edited by tcook052; Dec 18, 12 at 7:59 am Reason: against TOS to repost copyrighted article in entirety
Dec 18, 12, 6:31 am
#2
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Originally Posted by Rosens222
Air Canada is said to be targeting several new destinations in Italy, Scotland, Greece, Cuba, the Dominican Republic, Costa Rica and Jamaica...
...only one of the destinations in those countries will be an existing one, sources said.
...only one of the destinations in those countries will be an existing one, sources said.
If they're thinking of adding VCE it would be interesting.
Dec 18, 12, 6:59 am
#7
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Originally Posted by airbus320
Rouge......name ok in French
Rouge...... name ??????? in English
Rouge...... name ??????? in English
Seems like the most stupid choice for an airline name.
Dec 18, 12, 7:04 am
#9
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Originally Posted by Rosens222
Walter Spracklin, an RBC Capital Markets analyst, said he expects the new LCC might be able to contribute a modest profit of roughly $952,000 in its first year to Air Canadas operations and potentially as much as $12-million annually by 2018 as it matures. By then, he said he expects it will be serving other destinations across the Pacific as well.
Dec 18, 12, 7:14 am
#10
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When is someone going to ask about status miles.... oh wait... I just did....
How can I get status miles on this new Rouge? Will they count for MM?
Could it be a new T+++ fare category?
How can I get status miles on this new Rouge? Will they count for MM?
Could it be a new T+++ fare category?
Dec 18, 12, 7:17 am
#11
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Pitch?
Originally Posted by Altaflyer
Rouge is such a dumb name. And with 50 more seats on a 767 I wonder what that will do to the pitch?
Forget "Buy on Board"...you'll be eating your knees for hours...
Dec 18, 12, 7:19 am
#12
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Originally Posted by Altaflyer
Rouge is such a dumb name. And with 50 more seats on a 767 I wonder what that will do to the pitch?
I would assume they will keep some Comfort Plus seating in order to glean a little incremental revenue, so it is either squish the remaining seats laterally or longitudinally to create the extra capacity.
Here's hoping I never fly Rouge, I'm sure multiple parts of my body would end up that colour after a TATL flight.
Dec 18, 12, 7:22 am
#13
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Originally Posted by Lights_a_blur
Do you think they will handle this through pitch changes or the dreaded 2-4-2 in a 767?
Dec 18, 12, 7:29 am
#14
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Originally Posted by airbus320
Rouge......name ok in French
Rouge...... name ??????? in English
Rouge...... name ??????? in English
Dec 18, 12, 7:43 am
#15
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Originally Posted by Jasper2009
Does any airline have a 2-4-2 config? I donīt think thatīs even possible, is it?
And it is from Thomas Cook... So the leadership is quite familiar with it.
Last edited by Lights_a_blur; Dec 18, 12 at 7:44 am Reason: Picture link didn't work
