The 2013 Air Canada Top Tier Program
Jun 22, 2012, 11:44 pm
#901
Join Date: Mar 2005
Location: Ottawa, ON
Programs: AC*SE100K, AC*MM, Marriott Platinum Elite
Posts: 286
The interesting thing about the survey was that they are clearly distancing themselves from the Aeroplan branding, which is a huge departure.
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Wow... Perhaps Aeroplan is all about the points, but AC wants the program tiers to be tied to their branding instead.
That interesting shift aside, as a marketing guy myself I do find it funny that they are surveying customers on product naming.
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Wow... Perhaps Aeroplan is all about the points, but AC wants the program tiers to be tied to their branding instead.
That interesting shift aside, as a marketing guy myself I do find it funny that they are surveying customers on product naming.
Jun 23, 2012, 1:18 am
#902
FlyerTalk Evangelist
Join Date: Feb 2004
Location: YVR
Programs: AC SE 2MM; UA MP Premier Silver; Marriott Bonvoy LT Titanium Elite; Radisson; Avis PC
Posts: 35,255
I chose my preference on the survey where numbers were shown as "100K" or where words show "Super Elite".
I chose the order of preference of program as:
1) Air Canada Elite
2) Air Canada Distinction
3) Air Canada 360
4) Air Canada Altitude
Although seeing a luggage tag with "Elite: Super Elite" would be rather confusing.
I chose the order of preference of program as:
1) Air Canada Elite
2) Air Canada Distinction
3) Air Canada 360
4) Air Canada Altitude
Although seeing a luggage tag with "Elite: Super Elite" would be rather confusing.
Jun 23, 2012, 1:45 am
#903
Join Date: Feb 2003
Location: FRA
Programs: AC SE 1MM, UA 1K, Hilton Lifetime Diamond, Marriott Gold Elite, Hertz PC
Posts: 2,943
The interesting thing about the survey was that they are clearly distancing themselves from the Aeroplan branding, which is a huge departure.
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Jun 23, 2012, 2:02 am
#904
Suspended
Join Date: Dec 2010
Posts: 4,153
I chose my preference on the survey where numbers were shown as "100K" or where words show "Super Elite".
I chose the order of preference of program as:
1) Air Canada Elite
2) Air Canada Distinction
3) Air Canada 360
4) Air Canada Altitude
Although seeing a luggage tag with "Elite: Super Elite" would be rather confusing.
I chose the order of preference of program as:
1) Air Canada Elite
2) Air Canada Distinction
3) Air Canada 360
4) Air Canada Altitude
Although seeing a luggage tag with "Elite: Super Elite" would be rather confusing.
Jun 23, 2012, 6:01 am
#905
Join Date: Dec 2008
Location: PHL, NYC, DC
Posts: 9,708
The top tier side of things has always been managed by AC not AP.
AP only helps in getting the member benefits (card, certs, luggage tags) distributed.
AP only helps in getting the member benefits (card, certs, luggage tags) distributed.
The interesting thing about the survey was that they are clearly distancing themselves from the Aeroplan branding, which is a huge departure.
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Wow... Perhaps Aeroplan is all about the points, but AC wants the program tiers to be tied to their branding instead.
That interesting shift aside, as a marketing guy myself I do find it funny that they are surveying customers on product naming.
Instead of Aeroplan as the program name, with various descriptors (Prestige, Elite, etc.), ALL of the new options start with "Air Canada" then a new program name (e.g. "Altitude").
Wow... Perhaps Aeroplan is all about the points, but AC wants the program tiers to be tied to their branding instead.
That interesting shift aside, as a marketing guy myself I do find it funny that they are surveying customers on product naming.
Jun 23, 2012, 6:06 am
#906
FlyerTalk Evangelist
Join Date: Jun 2007
Location: Toronto
Programs: UA 1K, AC MM E75, Marriott LT Ti, IHG Dia Amb, Hyatt Glob
Posts: 15,521
Don't you agree to keep these surveys confidential?
Jun 23, 2012, 6:08 am
#907
Join Date: Jun 2007
Location: YUL
Posts: 2,283
The 2013 Air Canada Top Tier Program
Real creative they are. These titles are so un creative.
Jun 23, 2012, 6:14 am
#908
FlyerTalk Evangelist
Join Date: Oct 2001
Location: YYZ
Programs: A3&O6 Gold,IC AMB & HH Diamond
Posts: 14,132
I did the survey, it made me dizzy!!! By the end of the survey I had a 360 degree revelation, hallelujah!!
Jun 23, 2012, 6:37 am
#909
Join Date: Dec 2009
Location: YFC
Programs: AC*SE100K; Marriott Titanium; NEXUS
Posts: 1,523
I really don't get the 360-degree thing. I see no connection to a reward program and 360-degree anything - unless it's referring to the "spin" that's being put on everything lately. 
Jun 23, 2012, 9:21 am
#911
FlyerTalk Evangelist
Join Date: Jun 2003
Location: YYC
Posts: 23,810
Did we? If that's the case, I do not recall. And anyway, how could they enforce that? We are doing volunteer work for them in the first place.
Reminds me of employment reference letters. One of my references would invariably copy me on any reference letter he would write for me.
I suspect bottom line is, no contractual relationship, no obligation that can be enforced.
Reminds me of employment reference letters. One of my references would invariably copy me on any reference letter he would write for me.
I suspect bottom line is, no contractual relationship, no obligation that can be enforced.
Jun 23, 2012, 9:23 am
#912
FlyerTalk Evangelist
Join Date: Jun 2003
Location: YYC
Posts: 23,810
Funny, my choice was almost opposite, Altitude first, then 360. However, distinction last. And I like my 100 without k.
Jun 23, 2012, 9:38 am
#913
Original Member
Join Date: May 1998
Location: Vancouver, Canada
Posts: 6,222
So it's been over 2 months since we last heard from ACTT -- more than twice as long as the previously longest disappearance.
Does that mean they've left for good?
Does that mean they've left for good?
Jun 23, 2012, 9:42 am
#914
Join Date: Jan 2012
Location: BGM/ PHL
Programs: US (Silver, *A Silver), AA, Starbucks (Gold)
Posts: 2,242
Jun 23, 2012, 11:39 am
#915
Join Date: Dec 2011
Posts: 2,237
Super Elite for top always sounded like they were grasping at tagging it as being something extra special, Cheezy sounding even.
Top group should be simple one word like Elite for +100K
For 50K it's tough, it equal to Star Gold, of the ones listed "Distinction" probably is best choice.
For 35K Sliver level ( you get a cookie but not much else ) Altitude I guess works, signifies flying and at 35K you are flying more than 2-4 times a year
For 25K which is really just AC thing, 360 I guess, but keeping Prestige makes more sense to me
Top group should be simple one word like Elite for +100K
For 50K it's tough, it equal to Star Gold, of the ones listed "Distinction" probably is best choice.
For 35K Sliver level ( you get a cookie but not much else ) Altitude I guess works, signifies flying and at 35K you are flying more than 2-4 times a year
For 25K which is really just AC thing, 360 I guess, but keeping Prestige makes more sense to me