They could have left it well alone....the point is they didn't.

If it had / has to be renamed something then IMHO either of those options sounds better than 'Express'

I would rather they leave it alone as well....

"Link, Regional, Connect, Connector, Connection, Express" - they all pretty much denote the same thing.

Express means take you there quickly and dump you, no food no drinnks, cheap cheap, cheap.:)

AC marketing must of been on holidays when they created that name...

Who is flying these planes Air canada or Jazz pilots....More 2 tier hiring on its way

Regional is the only bilingual... I'm not even sure if we can say "express" in french lol

Boring, but what more (or less) would anyone expect from AC's marketing department.

Will the Jazz livery disappear too? That would be a shame, it was a nice riff on the more staid mainline scheme. And if so, who pays for that, Chorus or AC?

Frankly, if I were Chorus I'd be trying to diversify as fast as I could away from AC's falling star. It won't be long before you'll be getting Colgan style "quality" if AC tries to farm out more regional flying.

You can say whatever you want if it is a trademark, French or English.

I always hated the look of the Jazz planes... Looking forward to the new look!

I'm still surprised, after all these years, that in many organizations the solution to every problem is a name change.

I'm trying to figure this all out. AC has had Jazz for years, which actually was just changed to Chorus Aviation (Jan 1st due to it previously being an income trust).

Now they're calling it AC Express?

Considering I have a few hundred shares of Chorus (AC Jazz) I might sell and see what this re-organization affects.

And why is Jazz not doing the island flights?

If I'm not mistaken Express or L'Express is a well established French publication. What can I say?? If it's French enough for France, then hopefully it will be French enough for our good country ;).

...which makes it, so to speak, perfect if AC's concerned about living up (or is it "down"?) to expectations!

Good to know.. just never booked anything on Jazz with AE points yet.

Sky Regional Airlines. This is nothing new, AC uses several carriers for regional services.

I personally like the livery. It's consistent with the mainline brand.

http://farm6.static.flickr.com/5263/...169bc8e46f.jpg

It looks like the Jazz equipment will get the new livery too.

"But the Air Canada Express brand will gradually be applied to the fleet of Jazz planes operated by Chorus Aviation (TSX:CHR.B), a former Air Canada subsidiary that was spun off several years ago and recently renamed.

Air Canada (TSX:AC.B) said Jazz's 120 planes will get new colours as they come in for maintenance, as will the 15 new Bombardier Q400's on order."

http://www.ctv.ca/CTVNews/Canada/201...xpress-110427/

For a while they painted some planes with a Tango logo. Whatever that was good for. It died and became a "fare code". Same will probably happen with AC Express. Or maybe this is another fancy way of denying status miles to loyal fliers.